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Insightful and results-driven marketing strategist with 20+ years of experience transforming small to mid-sized businesses with creative, customer-first marketing. I specialise in building scalable marketing systems, simplifying digital strategy, and enabling teams through automation, innovative tools, and storytelling. With a background spanning tech (HP), property (Lend Lease), and SMB consulting (MacInnis Marketing), I bring a commercial mindset, deep empathy for small business owners, and a reputation for getting things done.…Insightful and results-driven marketing strategist with 20+ years of experience transforming small to mid-sized businesses with creative, customer-first marketing. I specialise in building scalable marketing systems, simplifying digital strategy, and enabling teams through automation, innovative tools, and storytelling. With a background spanning tech (HP), property (Lend Lease), and SMB consulting (MacInnis Marketing), I bring a commercial mindset, deep empathy for small business owners, and a reputation for getting things done.

Danielle MacInnis

Marketing Strategist, Marketing Consultant, Brand Strategist, +5

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Insightful and results-driven marketing strategist with 20+ years of experience transforming small to mid-sized businesses with creative, customer-first marketing. I specialise in building scalable marketing systems, simplifying digital strategy, and enabling teams through automation, innovative tools, and storytelling. With a background spanning tech (HP), property (Lend Lease), and SMB consulting (MacInnis Marketing), I bring a commercial mindset, deep empathy for small business owners, and a reputation for getting things done.…Insightful and results-driven marketing strategist with 20+ years of experience transforming small to mid-sized businesses with creative, customer-first marketing. I specialise in building scalable marketing systems, simplifying digital strategy, and enabling teams through automation, innovative tools, and storytelling. With a background spanning tech (HP), property (Lend Lease), and SMB consulting (MacInnis Marketing), I bring a commercial mindset, deep empathy for small business owners, and a reputation for getting things done.

Available to hire

Insightful and results-driven marketing strategist with 20+ years of experience transforming small to mid-sized businesses with creative, customer-first marketing. I specialise in building scalable marketing systems, simplifying digital strategy, and enabling teams through automation, innovative tools, and storytelling.

With a background spanning tech (HP), property (Lend Lease), and SMB consulting (MacInnis Marketing), I bring a commercial mindset, deep empathy for small business owners, and a reputation for getting things done.

Skills

Experience Level

Expert

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Intermediate

Work Experience

Founder & Director at MacInnis Marketing

January 1, 2006 - Present

Delivered strategic marketing for 100+ Australian businesses across health, education, tech, logistics, and e-commerce. Key highlights included rebuilding websites, launching content programs, running paid LinkedIn and email outreach via HubSpot, building and optimising Klaviyo email flows increasing customer lifetime value, leading rebranding, CRM implementation and digital launches for clients, monthly reporting and coaching across SEO, content and social, and launching SmallBizPromptShop.com.au to help SMBs use ChatGPT and AI.

Product Marketing Manager, LaserJet Portfolio at HP Australia/NZ

January 1, 2000 - December 31, 2010

Managed end-to-end go-to-market for the HP LaserJet range across Australia and New Zealand. Key contributions included launching 20+ products with cross-functional campaign coordination, introducing value-add training and channel tools, and partnering with sales and product teams to hit targets across enterprise and SMB.

Marketing Manager at Lend Lease (Delfin Property Group)

January 1, 1998 - December 31, 2000

Planned and executed marketing campaigns for residential and community developments.