Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Dan Xiong, a data-driven Digital & Insights professional who loves turning numbers into practical impact. I specialise in analytics, reporting, campaign optimization, and stakeholder communication, with a focus on GA4, dashboards, SEO performance, and digital channel insights. Over the past several years, I've helped organisations grow digital performance across web, EDM, paid media, and supporter journeys, balancing technical chops with commercial insight. I enjoy translating complex data into clear recommendations for fundraising, marketing, and leadership teams, and collaborating with cross-functional partners to drive measurable outcomes.…I'm Dan Xiong, a data-driven Digital & Insights professional who loves turning numbers into practical impact. I specialise in analytics, reporting, campaign optimization, and stakeholder communication, with a focus on GA4, dashboards, SEO performance, and digital channel insights. Over the past several years, I've helped organisations grow digital performance across web, EDM, paid media, and supporter journeys, balancing technical chops with commercial insight. I enjoy translating complex data into clear recommendations for fundraising, marketing, and leadership teams, and collaborating with cross-functional partners to drive measurable outcomes.

Dan Xiong

Digital Marketer, Marketing Strategist, Marketing Analyst, +2





I'm Dan Xiong, a data-driven Digital & Insights professional who loves turning numbers into practical impact. I specialise in analytics, reporting, campaign optimization, and stakeholder communication, with a focus on GA4, dashboards, SEO performance, and digital channel insights. Over the past several years, I've helped organisations grow digital performance across web, EDM, paid media, and supporter journeys, balancing technical chops with commercial insight. I enjoy translating complex data into clear recommendations for fundraising, marketing, and leadership teams, and collaborating with cross-functional partners to drive measurable outcomes.…I'm Dan Xiong, a data-driven Digital & Insights professional who loves turning numbers into practical impact. I specialise in analytics, reporting, campaign optimization, and stakeholder communication, with a focus on GA4, dashboards, SEO performance, and digital channel insights. Over the past several years, I've helped organisations grow digital performance across web, EDM, paid media, and supporter journeys, balancing technical chops with commercial insight. I enjoy translating complex data into clear recommendations for fundraising, marketing, and leadership teams, and collaborating with cross-functional partners to drive measurable outcomes.

Available to hire

I’m Dan Xiong, a data-driven Digital & Insights professional who loves turning numbers into practical impact. I specialise in analytics, reporting, campaign optimization, and stakeholder communication, with a focus on GA4, dashboards, SEO performance, and digital channel insights.

Over the past several years, I’ve helped organisations grow digital performance across web, EDM, paid media, and supporter journeys, balancing technical chops with commercial insight. I enjoy translating complex data into clear recommendations for fundraising, marketing, and leadership teams, and collaborating with cross-functional partners to drive measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Campaign Specialist at Redkite

November 1, 2024 - Present

Lead the development and implementation of digital marketing campaigns to deliver revenue targets in specified community fundraising channels. Create campaign visuals and messaging, develop landing pages, and implement tracking mechanisms (e.g., QR codes) to monitor activity. Adapt campaigns to optimise performance and provide regular reporting with insights and improvements to the Community Fundraising Team.

Digital Campaign Manager at Laithwaites Wine People Pty Ltd

May 1, 2023 - June 1, 2024

End-to-end campaign management to meet budgeted CAC and acquisition targets. Manage partner relationships, forecasts, and monthly budget reporting. Prepare campaigns, brief call centre staff, monitor competitors, mentor Marketing Assistants, and coordinate across teams.

Assistant Marketing Manager at American Express Ltd

January 1, 2022 - May 1, 2023

Manage acquisition offers Calendar and offer codes (STAR Parameters) across Marketing channels; track offer performance, communicate updates to partners, and analyse competitive landscape. Handle customer remediation, incentives tracking, and budget reconciliations.

Digital Marketing Coordinator at Apex Tool Group

May 1, 2019 - December 1, 2021

Prepares marketing materials, coordinates campaigns, and supports events; liaises with business teams to align marketing with sales. Manages administrative tasks including budgets, POs and reporting; mentors Marketing Assistants.

Digital Marketing Assistant at Addlon Trading

March 1, 2018 - April 1, 2019

Create content for websites, social media, and EDMs; apply SEO practices; manage CMS/CRM stock; analyze weekly Google Analytics reports and drive monthly strategy improvements.