Managed SDGHI’s LinkedIn (+50% followers in eight months), X, and YouTube (+40% subscribers in 12 months). Oversaw social media content calendar, content creation, performance reporting, and metrics tracking. Produced and edited the Global Health Voices podcast (187 listens in two months). Led communications for the Asia-Pacific Global Health Innovation Hackathon and the Global Mental Health in Asia Symposium (400+ participants). Developed marketing collateral for graduate certificate courses. Designed visuals for webinars, seminars, event backdrops, and EDM campaigns. Supported the planning and execution of corporate events, including biannual town halls and major launches. Served as photographer and videographer for SDGHI and Duke-NUS Centre for Outbreak Preparedness. Conducted in-depth research on potential partners and donors to identify strategic opportunities.

Corporate Marketing & Communications Intern at Changi Airport Group

December 1, 2023 - October 22, 2025

Co-channel manager for Telegram and Threads pages (Telegram subscribers +30% between July and December 2023). Wrote press releases and media invites for Changi Festive Village. Conducted media tours for Terminal 2 relaunch. Copywriter for monthly and seasonal EDMs for local and overseas markets. Produced and edited photos and videos for social platforms (Facebook, Telegram, Instagram, X, Threads, LinkedIn). Led the automation of Telegram, collaborating with internal and external teams and vendors. Researched, tested, and recommended AI tools for communications and content creation use.

Marketing Intern at Civil Service College

August 1, 2022 - October 22, 2025

Reviewed content marketing strategies and created content brand and style guides for CSC social media channels. Conceptualised four content campaigns with predefined customer segmentations, which increased engagement rate by 10%. Created content, including visual and video content, across social platforms such as Workplace, Facebook, and Instagram. Tracked and measured the effectiveness of marketing campaigns for CSC’s courses.

Intern at Youthopia (Previously Youth. SG)

July 1, 2017 - October 22, 2025

Wrote feature articles on youth culture and current affairs in Singapore. Produced, shot, and edited video interviews featuring young individuals. Captured photographs for website articles and social media content. Scheduled and tracked social media content performance on Facebook, Twitter (X), and Instagram.