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I'm Dheeraj Dasari, a senior front-end web developer with 15+ years crafting scalable, high-traffic digital platforms. I specialize in React, TypeScript, JavaScript, Node.js, Next.js, and Liquid for Shopify, with a track record of optimizing performance and UX to boost conversions and engagement across devices. I thrive in cross-functional teams, turning business goals into modular, reusable UI components and experience-driven features. From improving Core Web Vitals and accessibility to leading teams and shaping design systems, I help brands deliver fast, accessible, and delightful shopping experiences.…I'm Dheeraj Dasari, a senior front-end web developer with 15+ years crafting scalable, high-traffic digital platforms. I specialize in React, TypeScript, JavaScript, Node.js, Next.js, and Liquid for Shopify, with a track record of optimizing performance and UX to boost conversions and engagement across devices. I thrive in cross-functional teams, turning business goals into modular, reusable UI components and experience-driven features. From improving Core Web Vitals and accessibility to leading teams and shaping design systems, I help brands deliver fast, accessible, and delightful shopping experiences.

Dheeraj Dasari

Front-End Developer, Web Developer, UI Designer, +2

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I'm Dheeraj Dasari, a senior front-end web developer with 15+ years crafting scalable, high-traffic digital platforms. I specialize in React, TypeScript, JavaScript, Node.js, Next.js, and Liquid for Shopify, with a track record of optimizing performance and UX to boost conversions and engagement across devices. I thrive in cross-functional teams, turning business goals into modular, reusable UI components and experience-driven features. From improving Core Web Vitals and accessibility to leading teams and shaping design systems, I help brands deliver fast, accessible, and delightful shopping experiences.…I'm Dheeraj Dasari, a senior front-end web developer with 15+ years crafting scalable, high-traffic digital platforms. I specialize in React, TypeScript, JavaScript, Node.js, Next.js, and Liquid for Shopify, with a track record of optimizing performance and UX to boost conversions and engagement across devices. I thrive in cross-functional teams, turning business goals into modular, reusable UI components and experience-driven features. From improving Core Web Vitals and accessibility to leading teams and shaping design systems, I help brands deliver fast, accessible, and delightful shopping experiences.

Available to hire

I’m Dheeraj Dasari, a senior front-end web developer with 15+ years crafting scalable, high-traffic digital platforms. I specialize in React, TypeScript, JavaScript, Node.js, Next.js, and Liquid for Shopify, with a track record of optimizing performance and UX to boost conversions and engagement across devices.

I thrive in cross-functional teams, turning business goals into modular, reusable UI components and experience-driven features. From improving Core Web Vitals and accessibility to leading teams and shaping design systems, I help brands deliver fast, accessible, and delightful shopping experiences.

Skills

Experience Level

Expert

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Work Experience

Senior Web Application Developer at Jenni Kayne

January 1, 2022 - November 1, 2025

Led front-end development for the brand’s Shopify Plus storefront redesigns, ensuring design consistency and scalable architecture. Drove performance and accessibility improvements, delivering reusable modular components and an integrated analytics/personalization stack to optimize engagement and conversions. Achievements include significant Core Web Vitals gains: LCP improved by 19% (1,368 ms to 1,105 ms), INP improved by 12% (64 ms to 56 ms), CLS reduced from 1.00 to 0.20, and ADA accessibility overall by 23%.

Lead Developer & Manager at Karma & Luck

October 1, 2020 - January 1, 2022

Managed a remote front-end development team and oversaw Shopify Plus storefront initiatives. Led UX and performance optimization updates that increased conversions by 27%, improved site speed by 23%, and boosted returning customers by 11%.

Web Application Developer & Designer at SOKO

June 1, 2018 - September 1, 2020

Designed and developed a custom Shopify theme and led a mobile-first redesign that increased mobile conversions by 47% and desktop conversions by 23%. Improved accessibility and ADA compliance; enhanced site structure and performance.

Freelance Web Developer & Designer at DOOP LLC

September 1, 2011 - June 1, 2019

Freelance web development for Shopify stores and promotional assets. Led end-to-end delivery—from requirements gathering and UX design to front-end development and deployment—helping clients strengthen brand presence and drive engagement.

Front End Developer at LookSharp

March 1, 2015 - January 1, 2017

Front-end development for a custom Applicant Tracking System; built tools and reports to streamline processes. Updated user profile management, contributing to an 11% increase in student registrations within 3 months.

Technical Producer at YP

March 1, 2013 - March 1, 2015

Technical producer responsible for managing multiple CMS platforms and projects; created responsive microsites, landing pages, and transactional emails; tracked email campaign deliverability and effectiveness.

Lead Developer & Project Manager at Tech America

September 1, 2008 - January 1, 2013

Redesigned event registration system increasing registrations by 67% and developed a custom CRM intranet empowering 18 offices with a unified system of tools and reports to manage millions of contacts, companies, and events.