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Hi there, I’m Dheeraj Dasari, a senior front-end engineer with 15+ years of experience building scalable, high-performance web applications and ecommerce platforms. I specialize in performance optimization, accessibility, and reusable frontend systems, and I partner with design, product, and marketing to deliver high-quality, accessible experiences. I also enjoy exploring AI-assisted workflows to streamline development and improve product quality. I thrive in cross-functional teams, mentoring engineers, and leading frontend architecture and design system initiatives that boost conversion and maintainability. Outside work I enjoy staying curious about new technologies and helping teams ship fast with confidence.…Hi there, I’m Dheeraj Dasari, a senior front-end engineer with 15+ years of experience building scalable, high-performance web applications and ecommerce platforms. I specialize in performance optimization, accessibility, and reusable frontend systems, and I partner with design, product, and marketing to deliver high-quality, accessible experiences. I also enjoy exploring AI-assisted workflows to streamline development and improve product quality. I thrive in cross-functional teams, mentoring engineers, and leading frontend architecture and design system initiatives that boost conversion and maintainability. Outside work I enjoy staying curious about new technologies and helping teams ship fast with confidence.

Dheera J Dasari

Front-End Developer, Web Developer, UI Designer, +3

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Hi there, I’m Dheeraj Dasari, a senior front-end engineer with 15+ years of experience building scalable, high-performance web applications and ecommerce platforms. I specialize in performance optimization, accessibility, and reusable frontend systems, and I partner with design, product, and marketing to deliver high-quality, accessible experiences. I also enjoy exploring AI-assisted workflows to streamline development and improve product quality. I thrive in cross-functional teams, mentoring engineers, and leading frontend architecture and design system initiatives that boost conversion and maintainability. Outside work I enjoy staying curious about new technologies and helping teams ship fast with confidence.…Hi there, I’m Dheeraj Dasari, a senior front-end engineer with 15+ years of experience building scalable, high-performance web applications and ecommerce platforms. I specialize in performance optimization, accessibility, and reusable frontend systems, and I partner with design, product, and marketing to deliver high-quality, accessible experiences. I also enjoy exploring AI-assisted workflows to streamline development and improve product quality. I thrive in cross-functional teams, mentoring engineers, and leading frontend architecture and design system initiatives that boost conversion and maintainability. Outside work I enjoy staying curious about new technologies and helping teams ship fast with confidence.

Available to hire

Hi there, I’m Dheeraj Dasari, a senior front-end engineer with 15+ years of experience building scalable, high-performance web applications and ecommerce platforms. I specialize in performance optimization, accessibility, and reusable frontend systems, and I partner with design, product, and marketing to deliver high-quality, accessible experiences. I also enjoy exploring AI-assisted workflows to streamline development and improve product quality.

I thrive in cross-functional teams, mentoring engineers, and leading frontend architecture and design system initiatives that boost conversion and maintainability. Outside work I enjoy staying curious about new technologies and helping teams ship fast with confidence.

Skills

Experience Level

Expert

Expert

Expert

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Expert

Expert

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Expert

Language

English

Fluent

Work Experience

Senior Web Application Developer at Jenni Kayne

January 1, 2022 - November 1, 2025

Led front-end development for the brand’s Shopify Plus storefront redesigns, ensuring design consistency and scalable architecture. Drove performance and accessibility improvements, delivering reusable modular components and an integrated analytics/personalization stack to optimize engagement and conversions. Achievements include significant Core Web Vitals gains: LCP improved by 19% (1,368 ms to 1,105 ms), INP improved by 12% (64 ms to 56 ms), CLS reduced from 1.00 to 0.20, and ADA accessibility overall by 23%.

Lead Developer & Manager at Karma & Luck

October 1, 2020 - January 1, 2022

Managed a remote front-end development team and oversaw Shopify Plus storefront initiatives. Led UX and performance optimization updates that increased conversions by 27%, improved site speed by 23%, and boosted returning customers by 11%.

Web Application Developer & Designer at SOKO

June 1, 2018 - September 1, 2020

Designed and developed a custom Shopify theme and led a mobile-first redesign that increased mobile conversions by 47% and desktop conversions by 23%. Improved accessibility and ADA compliance; enhanced site structure and performance.

Freelance Web Developer & Designer at DOOP LLC

September 1, 2011 - June 1, 2019

Freelance web development for Shopify stores and promotional assets. Led end-to-end delivery—from requirements gathering and UX design to front-end development and deployment—helping clients strengthen brand presence and drive engagement.

Front End Developer at LookSharp

March 1, 2015 - January 1, 2017

Front-end development for a custom Applicant Tracking System; built tools and reports to streamline processes. Updated user profile management, contributing to an 11% increase in student registrations within 3 months.

Technical Producer at YP

March 1, 2013 - March 1, 2015

Technical producer responsible for managing multiple CMS platforms and projects; created responsive microsites, landing pages, and transactional emails; tracked email campaign deliverability and effectiveness.

Lead Developer & Project Manager at Tech America

September 1, 2008 - January 1, 2013

Redesigned event registration system increasing registrations by 67% and developed a custom CRM intranet empowering 18 offices with a unified system of tools and reports to manage millions of contacts, companies, and events.

Lead Developer & Manager at Luck

October 1, 2020 - January 1, 2022

Led frontend development and engineering initiatives for a rapidly growing ecommerce brand. Increased conversion rate by refactoring legacy theme code and optimizing frontend performance; reduced layout shift and interaction latency through bundle reduction and asset cleanup; drove returning customer growth by improving performance and mobile UX; managed distributed team, set engineering standards, and aligned priorities with growth objectives.

Developer & Designer at DOOP LLC

September 1, 2011 - June 1, 2018

Freelance web consulting for small businesses, artists, and nonprofit organizations. Designed and built custom websites, landing pages, emails, and CMS implementations; led client discovery, UX strategy, visual design, and frontend development from concept through launch.