Amazon Benefits video with Craig Edwards
Deva Griffin-Grimes
Published
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This is a video I created for Amazon’s Employer Brand team to highlight tone of the benefits it offers employees. The videos subject matter was a very sensitive topic, cancer care, so I wanted to approach it in a way that shared the employees authentic story, from a humanistic standpoint first and foremost. My main goal was to make the employee feel comfortable and secure in sharing their story and that the final video would be authentic and true for them and not an advertisement trying to sell a product.