Devshree Singh

Designed conversion-led paid social graphics and optimized layouts for Instagram and Meta campaigns, increasing digital engagement by 25%. Designed and art-worked weekly CRM email campaigns in line with brand guidelines using Adobe Creative Suite and Figma; improved email click-through rates by 18%. Prepared print- and web-ready artwork files with correct colour profiles, bleed settings, and export specifications, reducing production errors by 30%. Developed onsite banners, promotional graphics, and campaign assets aligned with visual identity systems. Retouched and optimised product imagery for web and email marketing, ensuring polish and visual cohesion. Organized and maintained structured digital asset libraries for cross-functional access.

Designed and illustrated visual content supporting brand storytelling and campaign narratives; Delivered digital assets optimised for online platforms and promotional use; Maintained high visual standards across colour, composition, and layout; Supported creative direction through mood boards, references, and visual research.

Create short-form video and photography content for social media, including product-focused and lifestyle visuals for Instagram and TikTok; film and edit reels using CapCut and Adobe tools; produce high-volume content batches aligned with brand guidelines and campaigns; support marketing campaigns with assets for organic and paid social; plan monthly content deliverables in collaboration with marketing or creative teams; conduct basic styling, prop selection, and lighting; manage content delivery, file naming, and uploads to shared drives; adapt quickly to feedback to meet brand tone and performance goals.