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I am a data-driven digital growth strategist and SEO specialist with 8+ years of experience leading digital growth for major media platforms such as DailyHunt and OneIndia. I bridge content strategy and technical analytics using GA4, SQL, Python, and Tableau to turn data into action. I specialize in SEO, performance marketing, and localized growth strategies for North American markets, consistently boosting ad impressions, traffic, and conversion metrics while collaborating cross-functionally with content, UX, and product teams.…I am a data-driven digital growth strategist and SEO specialist with 8+ years of experience leading digital growth for major media platforms such as DailyHunt and OneIndia. I bridge content strategy and technical analytics using GA4, SQL, Python, and Tableau to turn data into action. I specialize in SEO, performance marketing, and localized growth strategies for North American markets, consistently boosting ad impressions, traffic, and conversion metrics while collaborating cross-functionally with content, UX, and product teams.

Dijo Jackson

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I am a data-driven digital growth strategist and SEO specialist with 8+ years of experience leading digital growth for major media platforms such as DailyHunt and OneIndia. I bridge content strategy and technical analytics using GA4, SQL, Python, and Tableau to turn data into action. I specialize in SEO, performance marketing, and localized growth strategies for North American markets, consistently boosting ad impressions, traffic, and conversion metrics while collaborating cross-functionally with content, UX, and product teams.…I am a data-driven digital growth strategist and SEO specialist with 8+ years of experience leading digital growth for major media platforms such as DailyHunt and OneIndia. I bridge content strategy and technical analytics using GA4, SQL, Python, and Tableau to turn data into action. I specialize in SEO, performance marketing, and localized growth strategies for North American markets, consistently boosting ad impressions, traffic, and conversion metrics while collaborating cross-functionally with content, UX, and product teams.

Available to hire

I am a data-driven digital growth strategist and SEO specialist with 8+ years of experience leading digital growth for major media platforms such as DailyHunt and OneIndia. I bridge content strategy and technical analytics using GA4, SQL, Python, and Tableau to turn data into action.

I specialize in SEO, performance marketing, and localized growth strategies for North American markets, consistently boosting ad impressions, traffic, and conversion metrics while collaborating cross-functionally with content, UX, and product teams.

Skills

Experience Level

Expert

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Intermediate

Language

English

Fluent

Work Experience

Independent Digital Consultant at Upskilling

October 1, 2024 - Present

Strategic Upskilling: Completed advanced technical certifications in IBM Data Analysis (Python) and Cisco Data Analytics to integrate predictive modeling into marketing workflows. SEO Auditing: Conducted comprehensive SEO audits for independent digital projects, identifying technical bottlenecks and improving site health scores by 25%. Market Analysis: Analyzed Canadian consumer trends in the automotive and tech sectors to develop localized digital strategy frameworks for North American audiences.

Associate Editor (Growth & Strategy) at One Digitech Media Pvt. Ltd. (DailyHunt)

April 1, 2022 - September 1, 2024

Growth Leadership: Spearheaded performance marketing strategies for high-value verticals (Automotive, Tech), resulting in a 40% YoY increase in ad impressions. Data Visualization: Developed 14+ interactive Tableau dashboards to track real-time user behavior, driving 1,000,000+ incremental visitors and a 38% boost in engagement. SEO Optimization: Leveraged SEMrush and GA4 to optimize content distribution, achieving a 32% increase in conversion rates and a 15% improvement in ROI for paid campaigns. Performance Metrics: Maintained a consistent 16% CTR for digital assets, surpassing industry benchmarks by 3%.

Chief Sub-Editor / Senior Sub-Editor at Greynium Information Technologies (OneIndia)

January 1, 2017 - March 1, 2022

Revenue Generation: Partnered with Sales and Ad-Ops teams to optimize ad placements, leading to a 26% increase in monthly ad revenue and 30% boost in organic traffic. Campaign Management: Launched SEO campaigns for high-volume keywords, generating 50,000+ organic unique visitors per month. UX Collaboration: Coordinated with UX designers and web developers to optimize landing pages, enhancing conversion rates by 20%.

Broadcast Journalist at Indo-Asian News Channel Pvt. Ltd.

April 1, 2016 - December 1, 2016

Streamlined newsroom preparation processes, saving 3 hours of weekly production time. Leveraged Adobe Premiere Pro to decrease turnaround time for multimedia production.