Hi, I'm Drew Loeffler, a design-driven creative with seven years of experience as the sole UI/UX designer and CMO for a cross-platform poker app serving 67,000+ users. I shipped 25+ full product redesigns across iOS, Android, desktop, and web, achieving a $4 CAC and 84.6% day-one retention. Beyond product design, I built a multimedia brand from scratch, created all content in-house across five platforms, and produced live multi-camera broadcasts at the World Series of Poker for three consecutive years. I work in Adobe XD, Photoshop, After Effects, Canva, and CapCut, and I bring the same level of ownership to freelance work that I brought to building a product used by tens of thousands of people.

Drew Loeffler

Hi, I'm Drew Loeffler, a design-driven creative with seven years of experience as the sole UI/UX designer and CMO for a cross-platform poker app serving 67,000+ users. I shipped 25+ full product redesigns across iOS, Android, desktop, and web, achieving a $4 CAC and 84.6% day-one retention. Beyond product design, I built a multimedia brand from scratch, created all content in-house across five platforms, and produced live multi-camera broadcasts at the World Series of Poker for three consecutive years. I work in Adobe XD, Photoshop, After Effects, Canva, and CapCut, and I bring the same level of ownership to freelance work that I brought to building a product used by tens of thousands of people.

Available to hire

Hi, I’m Drew Loeffler, a design-driven creative with seven years of experience as the sole UI/UX designer and CMO for a cross-platform poker app serving 67,000+ users. I shipped 25+ full product redesigns across iOS, Android, desktop, and web, achieving a $4 CAC and 84.6% day-one retention.

Beyond product design, I built a multimedia brand from scratch, created all content in-house across five platforms, and produced live multi-camera broadcasts at the World Series of Poker for three consecutive years. I work in Adobe XD, Photoshop, After Effects, Canva, and CapCut, and I bring the same level of ownership to freelance work that I brought to building a product used by tens of thousands of people.

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Language

English
Advanced

Work Experience

Chief Marketing Officer / Creative Director at Odysseus Software Company | SOPO (Poker App) & PokerFlops (Media Brand)
January 1, 2019 - January 1, 2025
Led product design and UI/UX for a cross-platform application across iOS, Android, desktop, web, and Solana Seeker; shipped yearly redesigns driven by community feedback and retention data. Oversaw brand strategy, content production (weekly game show, 50+ episode podcast, lifestyle vlogs), and live multi-camera production at major events. Managed a team of 5+ reports and an internship program, and maintained product and brand websites.
Research Representative at Parallon
January 1, 2018 - January 1, 2019
Managed insurance billing research, account reconciliation, and attorney correspondence for a healthcare revenue cycle company.
Legal Clerk at Law Offices of Lyons & Farrar, P.A.
January 1, 2017 - January 1, 2018
Handled BP claims processing, document production, and legal support for environmental litigation.

Education

B.A. in Editing, Writing, & Media at Florida State University
January 11, 2030 - January 1, 2017

Qualifications

GA4 Certification (Google Analytics)
March 1, 2026 - March 31, 2026

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Professional Services, Education