Available to hire
I am a senior web content professional with 20+ years in e-commerce web content strategy, development, and management. I excel at uniting brand content and assets to create compelling visual stories and ensure seamless execution of web strategies and product information.
I’m proficient in HTML, CSS, and JavaScript, with strong WordPress expertise and a keen eye for UX and responsive mobile UI. I enjoy collaborating cross-functionally as a liaison for digital marketing initiatives, and I thrive on managing complex web projects from ideation to deployment, driven by data analysis and optimization for engagement and conversion.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Webmaster & Digital Marketing Specialist at The Nelson Searcy Company
September 1, 2016 - PresentLed the creation of marketing pages and high-converting sales funnels, ensuring brand alignment and optimal user experience. Maintained and updated content across multiple WordPress sites and membership portals (CustomerHub). Implemented web content using HTML, CSS, and JavaScript, troubleshooting code to ensure performance and visual accuracy. Produced daily sales reports with data-driven insights and recommended optimizations to improve engagement and conversions. Collaborated with marketing and design teams on campaigns and product launches, and managed day-to-day content authoring operations including quality checks and issue resolution.
Web Application Co-Developer at Digitego Media, LLC
August 1, 2019 - October 10, 2025Contributed to UI/UX design and development of online registration and score-keeping systems, enhancing user experience for web-based applications. Integrated payment gateways (PayPal, Authorize.net) to streamline online transactions.
Webmaster at Fast Answer, Inc
August 1, 2016 - October 10, 2025Monitored website analytics and statistics, providing recommendations for content optimization and conversion path improvements. Troubleshot and resolved technical issues related to website performance and content, ensuring a clean web user experience. Designed banners, ads, slideshows, and other graphic accents for websites, serving as content assets. Assisted in planning for future website changes to stay current with software/hardware for improved online business success.
Webmaster Assistant at Scorpio 77, Inc
January 1, 2011 - October 10, 2025Assisted with ongoing website maintenance and content updates across multiple projects, supporting timely publication and accuracy.
Executive Member, Organizational Committee at US Open ISKA World Martial Arts Championships
August 1, 2022 - October 10, 2025Oversaw technology aspects for online/on-site sales and marketing, supporting web content and digital strategies for large-scale events.
Webmaster & Digital Marketing Specialist at The Nelson Searcy Company
September 1, 2016 - PresentAuthored, designed, assembled, and coded new marketing pages and high-converting sales funnels, ensuring alignment with brand guidelines and optimal user experience. Maintained and updated existing content across multiple WordPress websites and membership sites (CustomerHub), applying technical expertise for functionality updates. Developed and implemented web content using HTML, CSS, and JavaScript, often troubleshooting code to ensure seamless performance and visual accuracy. Generated daily sales reports with data analysis on web content performance, identifying trends and providing actionable recommendations for optimizations to enhance user engagement and conversion rates. Collaborated closely with marketing and design teams to align web content strategy with broader digital campaigns and Go-to-Market product launches. Managed day-to-day content authoring operations, verifying content accuracy, updating errors, and assisting in obstacle resolution.
Web Application Co-Developer at Digitego Media, LLC
August 1, 2019 - October 10, 2025Contributed to UI/UX design and development of online registration and score-keeping systems, enhancing user experience for web-based applications. Integrated payment gateways (PayPal, Authorize.net) to streamline online transaction processes.
Webmaster at Fast Answer, Inc
August 1, 2016 - October 10, 2025Monitored website analytics and statistics, providing recommendations for content optimization and conversion path improvements. Troubleshot and resolved technical issues related to website performance and content, ensuring a clean web user experience. Designed banners, ads, slideshows, and other graphic accents for websites, serving as content assets. Assisted in planning for future website changes to stay current with software/hardware for improved online business success.
Webmaster Assistant at Scorpio 77, Inc
January 1, 2011 - October 10, 2025Provided support for website maintenance and content updates, contributing to the ongoing improvement of web presence.
Education
Bachelor's Degree in Business at Nueva Esparta University
January 11, 2030 - January 1, 1999Bachelor's Degree in Business at Nueva Esparta University
January 11, 2030 - January 1, 1999Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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