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I’m a communications specialist, growth marketing strategist, entrepreneur, and ecommerce professional with 20 years experience in digital marketing, advertising, and content creation. I help businesses and brands learn and operationalize how to really listen to customers and communicate what they really mean to the world. In brief, I co-founded and run a premium technical fashion brand via ecommerce, secured a $50k investment in the first year, and partnered with ASUS, ASUS ProArt, SneakerCon, and Mobile Legends. I lead and grew a content production and studio with 20m in annual revenue, built and scaled a 5-man digital agency into a 50+ person group, and drove rapid market penetration for YesCredit with 30,000+ signups in 3 months. I also established a Social Listening and User Experience group that became a major selling point and revenue generator for a digital agency, and I built processes, roles, and training that helped create one of the company’s biggest revenue streams.…I’m a communications specialist, growth marketing strategist, entrepreneur, and ecommerce professional with 20 years experience in digital marketing, advertising, and content creation. I help businesses and brands learn and operationalize how to really listen to customers and communicate what they really mean to the world. In brief, I co-founded and run a premium technical fashion brand via ecommerce, secured a $50k investment in the first year, and partnered with ASUS, ASUS ProArt, SneakerCon, and Mobile Legends. I lead and grew a content production and studio with 20m in annual revenue, built and scaled a 5-man digital agency into a 50+ person group, and drove rapid market penetration for YesCredit with 30,000+ signups in 3 months. I also established a Social Listening and User Experience group that became a major selling point and revenue generator for a digital agency, and I built processes, roles, and training that helped create one of the company’s biggest revenue streams.

Dwight Ebenezer A. Santos

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I’m a communications specialist, growth marketing strategist, entrepreneur, and ecommerce professional with 20 years experience in digital marketing, advertising, and content creation. I help businesses and brands learn and operationalize how to really listen to customers and communicate what they really mean to the world. In brief, I co-founded and run a premium technical fashion brand via ecommerce, secured a $50k investment in the first year, and partnered with ASUS, ASUS ProArt, SneakerCon, and Mobile Legends. I lead and grew a content production and studio with 20m in annual revenue, built and scaled a 5-man digital agency into a 50+ person group, and drove rapid market penetration for YesCredit with 30,000+ signups in 3 months. I also established a Social Listening and User Experience group that became a major selling point and revenue generator for a digital agency, and I built processes, roles, and training that helped create one of the company’s biggest revenue streams.…I’m a communications specialist, growth marketing strategist, entrepreneur, and ecommerce professional with 20 years experience in digital marketing, advertising, and content creation. I help businesses and brands learn and operationalize how to really listen to customers and communicate what they really mean to the world. In brief, I co-founded and run a premium technical fashion brand via ecommerce, secured a $50k investment in the first year, and partnered with ASUS, ASUS ProArt, SneakerCon, and Mobile Legends. I lead and grew a content production and studio with 20m in annual revenue, built and scaled a 5-man digital agency into a 50+ person group, and drove rapid market penetration for YesCredit with 30,000+ signups in 3 months. I also established a Social Listening and User Experience group that became a major selling point and revenue generator for a digital agency, and I built processes, roles, and training that helped create one of the company’s biggest revenue streams.

Available to hire

I’m a communications specialist, growth marketing strategist, entrepreneur, and ecommerce professional with 20 years experience in digital marketing, advertising, and content creation. I help businesses and brands learn and operationalize how to really listen to customers and communicate what they really mean to the world.

In brief, I co-founded and run a premium technical fashion brand via ecommerce, secured a $50k investment in the first year, and partnered with ASUS, ASUS ProArt, SneakerCon, and Mobile Legends. I lead and grew a content production and studio with 20m in annual revenue, built and scaled a 5-man digital agency into a 50+ person group, and drove rapid market penetration for YesCredit with 30,000+ signups in 3 months. I also established a Social Listening and User Experience group that became a major selling point and revenue generator for a digital agency, and I built processes, roles, and training that helped create one of the company’s biggest revenue streams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder and CEO at SNK ATK Design Lab Enterprises, Inc.

January 1, 2022 - Present

Founded and created a technical fashion brand and design studio from scratch. Runs end-to-end ecommerce operation, optimization, and marketing. Develops and maintains retail relationships in the Philippines, USA, Dubai, and expanding into other territories. Forged partnerships with ASUS, Mobile Legends: Bang Bang/Moonton, SneakerCon SEA, Bratpack Regional, and other brands for collaborations and business opportunities. P&L ownership of ecommerce, retail, design projects, and merchandise sales. Creation of processes, roles, and training of team.

Managing Director at Unbox Content Studios Inc.

January 1, 2022 - December 31, 2024

As a startup, helped the company grow from 0 to a 20m+ PHP company in 1 year through service development, organizational & process development, networking and sales. Introduced and created products and services for client work for content creation, research, and social media management. Responsible for business development and client acquisition, creative direction, training, mentorship, and business operations. Overall leadership and management of the company.

Chief Marketing Officer at Thirty One Digital Media Solutions, Inc.

January 1, 2016 - December 31, 2022

Built the creative and marketing capability for the agency, helping it grow business 200%, 500% and 700% YoY onwards. Introduced and created user experience models for client services. Built and trained the account management team. Acted as interim CEO during the 2020 pandemic and weathered the storm of layoffs, pivoting, and coming out as a stronger company.

Head of Marketing at YesCredit Financing, Inc.

January 1, 2015 - December 31, 2016

Built the marketing capabilities for the company; creative services and strategy for online and offline marketing including SEO, eCRM, email marketing, content, paid media, flyering, events, PR, partnerships, and other methods to increase conversions on the site. Hired and trained the marketing team. Drove more than 30,000 signups for YesCredit.com in the first 6 months using Facebook ads, retargeting, and Google AdWords.

Senior Digital Producer at TBWA\ Digital Arts Network

January 1, 2012 - December 31, 2015

Helped build the digital capabilities of the agency by establishing processes, identifying key hires, sourcing for 3rd party vendors, and selling clients on digital. Developed one of the TBWA network’s most advanced UX teams through mentoring, training, and self-study. The team has gone on to create successful websites such as ayalaland.com.ph and smart.com.ph. Pitched for and won multiple client business for the agency such as Ayala Land, Smart Communications, and Alaska Milk Corporation with contracts upwards of PHP 30 million.

Product Manager at One Hundred Services, Inc. (Yellow Pages)

January 1, 2011 - December 31, 2012

Leads the mobile and web application product portfolio for yellow-pages.ph (formerly EYP) from product concept, creative, development, content creation, delivery, and monetization. Created the YP mobile app in the infancy of mobile apps in the Philippines; a location-based app that connects consumers with local businesses. Created the Juice.ph mobile app to provide lifestyle and events content on-the-go.

Brand and SEO Manager at Island Logic, Inc.

January 1, 2009 - December 31, 2011

Built and trained a team of SEO specialists and copywriters to fulfill the needs of the company’s clients in the US and UK. Delivered consistent performance in SEO, email marketing, blogging, and banner ads. Established and maintained a performance reporting template to monitor performance across online marketing activities.

SEO Coordinator at Island Logic, Inc.

January 1, 2008 - December 31, 2009

SEO coordinator (2008-2009).

Copywriter at Island Logic, Inc.

January 1, 2008 - December 31, 2008

Copywriter (2008).

Customer Service Representative at Paragon International Customer Care, Inc.

January 1, 2007 - December 31, 2008

Customer service representative (2007-2008).

Community Manager at ABS-CBN Interactive

January 1, 2006 - December 31, 2007

Community Manager (2006-2007).