Ege Kaya

Product Manager at Creoate

Designed and conducted search & discovery experiments that boosted A2C rate by 50% for each new feature launch. Guided end-to-end implementation of Algolia, a third-party AI Search tool. Achieved 30% increase in search/browsing conversion. Analyzed user behavior by creating reports/dashboards using Google Analytics 4, Looker, Tableau, and MS Clarity to derive actionable insights and hypotheses to test. Defined, monitored and analyzed metrics for launched initiatives; sharing findings to help grow a data-driven mindset. Enhanced repeat user traffic by 10x through optimization of a growth loop focused on automated email and personalization. Consistently achieved over 80% of estimated sprint capacity. Led planning and quarterly road mapping prioritization to align with team and business objectives. Devised go-to-market strategies.

Growth Marketing Senior Manager at Creoate

Focused on retailer retention; analyzed user feedback, website behavior and transactional data; redesigned loyalty program. Built dashboards/reports using Looker Studio, Tableau and Google Sheets to monitor marketplace KPIs. Planned and executed go to market for a new financial service for retailers. Built deal automations, workflows, emails and an MVP using HubSpot. Co-led migration to HubSpot; supported Sales and Customer Success with automations/workflows. Designed landing pages with HubSpot. Ran A/B tests and used Google Analytics to measure performance. Established sprint mindset for Growth & Marketing. Designed Trello board to streamline initiatives. Recruited 5 entry-level staff.

Growth Marketing Manager at Creoate

Generated insights by using Google Analytics and Mouseflow, turned them into hypotheses to test new features and experiments. Worked closely with Product and Tech teams for designing, launching and measuring experiments. Analyzed KPIs to optimize conversions and user experience. Used Active Campaign to create multi-channel marketing automations to drive marketplace activation and retention. Designed and launched A/B tests to continually improve automation performance. Analyzed and defined user segments to drive KPIs and optimize UX with the marketplace. Used one-pagers to define and solve problems. Encouraged team collaboration on shared docs.

Business Manager at Wunderman Thompson

Part of a team of 4 (Senior BM, 2 Data Analysts) dedicated to Renault & Dacia accounts. Worked with client-side stakeholders - CRM, Marketing, Sales, IT, Finance. Reviewed and interpreted data with Data Analysts to improve email performance through segmentation, campaigns and lead generation strategies. Created monthly comms plan for direct channels. Collaborated with internal creative teams to produce marketing assets. Determined target groups of campaigns and forecasted expected results (e.g., RFM campaigns). Improved operational efficiency by implementing work management software Asana.

Customer Success Manager at Asana Inbound Marketing

Analyzed ecommerce performance metrics and channel performances and defined next steps using GA, Hotjar, Data Studio and Adwords. UX/UI analysis and recommendations for clients’ ecommerce websites and mobile apps.

Consultant at Ketchup Loyalty Marketing

Managed Volvo Car Prime mobile loyalty app to increase customer loyalty by focusing on engagement and retention. Monitored and analyzed app performance and developed new features with an in-house tech team of 16. Admin for Salesforce Marketing Cloud for emails, segmentation, leads via social media and reporting. Worked on Personalized Ownership Program, a lifecycle comms automation.

Program Specialist at Ketchup Loyalty Marketing

Launched Besiktas FC’s first official mobile app. Worked with club marketing and in-house tech team to prepare for launch. Coordinated with 3rd parties to plan launch communications. Designed and executed loyalty campaigns with sponsors. QA to test product functions and backlog prioritization. Integrated data feed from OPTA and mobile payments (Wirecard).

Management Trainee at Ketchup Loyalty Marketing

Assigned to loyalty mobile application Hadi Bakalim for Imperial Tobacco retailers. Created and executed loyalty campaigns and activities with brands. Worked with in-house tech team to improve the app. Prepared ad-hoc and regular performance reports using Google Analytics.