I'm Elena Pokaleva, a multidisciplinary designer based in Prague with extensive experience in branding, editorial design, illustration, social media content, and UX/UI for both print and digital media. I thrive on turning research into clear visual systems and love collaborating with international teams to deliver creative solutions that meet real-world goals. I'm highly adaptable, deadline-driven, and comfortable working remotely. As a Senior Visual Designer and UX/UI instructor, I mentor students, guide the end-to-end design process from discovery to prototyping, and create assets across exhibitions, campaigns, and digital experiences. I'm always exploring new tools and techniques to elevate visual identities and user experiences.

I'm Elena Pokaleva, a multidisciplinary designer based in Prague with extensive experience in branding, editorial design, illustration, social media content, and UX/UI for both print and digital media. I thrive on turning research into clear visual systems and love collaborating with international teams to deliver creative solutions that meet real-world goals. I'm highly adaptable, deadline-driven, and comfortable working remotely. As a Senior Visual Designer and UX/UI instructor, I mentor students, guide the end-to-end design process from discovery to prototyping, and create assets across exhibitions, campaigns, and digital experiences. I'm always exploring new tools and techniques to elevate visual identities and user experiences.

Available to hire

I’m Elena Pokaleva, a multidisciplinary designer based in Prague with extensive experience in branding, editorial design, illustration, social media content, and UX/UI for both print and digital media. I thrive on turning research into clear visual systems and love collaborating with international teams to deliver creative solutions that meet real-world goals. I’m highly adaptable, deadline-driven, and comfortable working remotely.

As a Senior Visual Designer and UX/UI instructor, I mentor students, guide the end-to-end design process from discovery to prototyping, and create assets across exhibitions, campaigns, and digital experiences. I’m always exploring new tools and techniques to elevate visual identities and user experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Czech
Fluent
Russian
Fluent
Italian
Advanced

Work Experience

UX / UI & Adobe Software Instructor at IT Academy Step
January 1, 2023 - Present
Taught 6-month Adobe Creative Suite courses; mentored international students (EN, CZ, IT). Guided students through the complete design process: from research and wireframing to prototyping and visual design.
Senior Visual Designer at JVS Holding
January 1, 2023 - Present
Created and maintained strong visual identities for exhibitions, concerts, and entertainment venues across global markets. Worked closely with marketing, production, and sales to align creative direction with goals. Designed impactful assets like billboards, posters, brochures, websites, social media visuals, video content, and merchandise.
Senior Graphic Designer at Finepack
December 31, 2023 - July 21, 2025
Led company rebranding with a new logo and visual identity. Designed the new corporate website with a focus on clarity and functional UX. Created packaging for various product lines, ensuring brand consistency.
UX / UI & Adobe software Instructor at IT Academy Step
February 1, 2023 - Present
Taught 6-month Adobe Creative Suite courses and mentored international students in English, Czech, and Italian. Guided students through the complete design process, including research, wireframing, prototyping, and visual design.
Senior Visual Designer at JVS Holdings
January 1, 2023 - Present
Created and maintained strong visual identities for exhibitions, concerts, and entertainment venues in global markets. Collaborated closely with marketing, production, and sales teams to align creative direction with business goals. Designed impactful assets including billboards, posters, brochures, websites, social media visuals, video content, and merchandise.
Senior Graphic Designer at fINEPACKS
January 1, 2023 - August 18, 2025
Led company rebranding with a new logo and visual identity. Designed the new corporate website focusing on clarity and functional UX. Created packaging for various product lines while ensuring brand consistency across touchpoints.
UX / UI & Adobe software Instructor at IT Academy Step
February 1, 2023 - Present
Taught 6-month Adobe Creative Suite courses; mentored international students (EN, CZ, IT). Guided students through the complete design process: research, wireframing, prototyping, and visual design.
Senior Visual Designer at JVS Holdings
January 1, 2023 - Present
Create and maintain strong visual identities for exhibitions, concerts, and entertainment venues across global markets. Collaborate with marketing, production, and sales to align creative direction with goals. Design billboards, posters, brochures, websites, social media visuals, video content, and merchandise.
Senior Graphic Designer at finepacks
December 31, 2023 - October 13, 2025
Led company rebranding with a new logo and visual identity. Designed the new corporate website with a focus on clarity and functional UX. Created packaging for various product lines, ensuring brand consistency.
UX / UI & Adobe software Instructor at IT Academy Step
February 1, 2023 - Present
Taught 6-month Adobe Creative Suite courses; mentored international students (EN, CZ, IT). Guided students through the complete design process: from research and wireframing to prototyping and visual design.
Senior Visual Designer at JVS HOLDINGS
January 1, 2023 - Present
Create and maintain strong visual identities for exhibitions, concerts, and entertainment venues across global markets. Work closely with marketing, production, and sales to align creative direction with goals. Design assets like billboards, posters, brochures, websites, social media visuals, video content, and merchandise.
Senior Graphic Designer at fINEPACKS
January 1, 2023 - October 13, 2025
Led company rebranding with a new logo and visual identity. Designed the new corporate website with a focus on clarity and functional UX. Created packaging for various product lines, ensuring brand consistency.
UX / UI & Adobe software Instructor at IT ACADEMY STEP
February 1, 2023 - Present
Taught 6-month Adobe Creative Suite courses; mentored international students (EN, CZ, IT). Guided students through the complete design process: from research and wireframing to prototyping and visual design.
Senior Visual Designer at JVS HOLDINGS
January 1, 2023 - Present
Create and maintain strong visual identities for exhibitions, concerts, and entertainment venues across global markets. Work closely with marketing, production, and sales to align creative direction with goals. Design impactful assets like billboards, posters, brochures, websites, social media visuals, video content, and merchandise.

Education

Master of Media illustration & Design at Faculty of Design, University of West Bohemia in Pilsen
September 10, 2018 - May 20, 2022
BcA. / MgA.
UX/UI Design Diploma at IT Academy Step, Prague
January 1, 2023 - December 31, 2023
BcA. + MgA. at Sutnar Faculty Of Art, Prague
January 1, 2014 - December 31, 2019
Graphic Design Studies at Accademia Di Belle Arti, Rome
January 1, 2019 - December 31, 2020
UX / UI Design Diploma at IT Academy Step, Prague
January 1, 2023 - March 1, 2023
BcA. + MgA. in Design & Illustration at Sutnar Faculty of Art, Prague
January 1, 2014 - January 1, 2019
Graphic Design Studies at Accademia di Belle Arti, Rome
January 1, 2019 - January 1, 2020
UX / UI Design Diploma at IT Academy Step, Prague
January 1, 2023 - October 13, 2025
BcA. + MgA. in Design & Illustration at Sutnar Faculty of Art, Prague
January 1, 2014 - December 31, 2019
Graphic Design Studies at Accademia di Belle Arti, Rome
January 1, 2019 - December 31, 2020
UX / UI Design Diploma at IT Academy Step, Prague
February 1, 2023 - July 1, 2023
BcA. + MgA. in Design & Illustration at Sutnar Faculty of Art, Prague
January 1, 2014 - January 1, 2019
Graphic Design Studies at Accademia di Belle Arti, Rome
January 1, 2019 - January 1, 2020
UX / UI Design Diploma at Sutnar Faculty of Art, Prague
January 1, 2014 - January 1, 2019
BcA. + MgA. in Design & Illustration at Accademia di Belle Arti, Rome
January 1, 2019 - January 1, 2020

Qualifications

Graphic Design Studies
January 11, 2030 - October 13, 2025

Industry Experience

Media & Entertainment, Education, Consumer Goods, Professional Services, Software & Internet, Retail, Other