I'm Elsa Tejero, a creative professional with 10+ years of experience in design, marketing, and photography, specializing in visual storytelling and brand communication. I lead campaigns across print and digital platforms, including email marketing, web content, social media, and ecommerce, and I thrive on turning strategic goals into compelling visuals. Based in Urbana, IL, I enjoy collaborating with cross-functional teams and vendors to deliver high-quality visual materials on tight deadlines. I am proficient in Adobe Creative Cloud and bring hands-on experience in photography production, art direction, and content creation for brands and marketing initiatives.

Elsa Tejero

I'm Elsa Tejero, a creative professional with 10+ years of experience in design, marketing, and photography, specializing in visual storytelling and brand communication. I lead campaigns across print and digital platforms, including email marketing, web content, social media, and ecommerce, and I thrive on turning strategic goals into compelling visuals. Based in Urbana, IL, I enjoy collaborating with cross-functional teams and vendors to deliver high-quality visual materials on tight deadlines. I am proficient in Adobe Creative Cloud and bring hands-on experience in photography production, art direction, and content creation for brands and marketing initiatives.

Available to hire

I’m Elsa Tejero, a creative professional with 10+ years of experience in design, marketing, and photography, specializing in visual storytelling and brand communication. I lead campaigns across print and digital platforms, including email marketing, web content, social media, and ecommerce, and I thrive on turning strategic goals into compelling visuals.

Based in Urbana, IL, I enjoy collaborating with cross-functional teams and vendors to deliver high-quality visual materials on tight deadlines. I am proficient in Adobe Creative Cloud and bring hands-on experience in photography production, art direction, and content creation for brands and marketing initiatives.

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Language

English
Fluent
Japanese
Fluent
Spanish; Castilian
Advanced

Work Experience

Graphic Designer at University of Illinois Urbana-Champaign
June 1, 2023 - Present
Designed and produced print and digital marketing materials including posters, brochures, signage, banners, social media graphics, website pages, email campaigns, and digital updates. Collaborated with the marketing team to translate strategic goals and messaging into compelling visual concepts. Maintained brand consistency and ensured compliance with institutional guidelines across all visual communications. Prepared production-ready files for print and digital distribution while maintaining high standards of quality and accuracy. Managed multiple design projects simultaneously and delivered work under tight deadlines. Contributed to creative brainstorming sessions and supported campaign development. Organized and maintained digital asset libraries, templates, and brand resources. Utilized Adobe Creative Cloud (Photoshop, Illustrator, InDesign) along with tools such as Webtools, Asana, and Litmus to execute projects efficiently. Managed production of large-scale prints across multiple
Multidisciplinary Photographer & Creative Producer at Freelancer / Self-employed
January 1, 2018 - Present
Led end-to-end creative production for photography projects including concept development, planning, shooting, and final delivery. Developed visual concepts and art direction for editorial, portrait, commercial, and brand storytelling projects. Scouted locations and assembled creative teams including models, stylists, makeup artists, and assistants. Directed photoshoots and guided individuals to create natural, engaging imagery. Captured and produced photography for marketing campaigns, websites, social media, publications, and event coverage. Performed professional photo editing, color correction, and high-end retouching for print and digital distribution.
Art Director and Graphic Designer at Productos Boreal
January 1, 2017 - December 1, 2020
Directed creative vision and visual strategy across digital, print, retail, and ecommerce platforms. Strategically consulted with team members to understand business goals, analyze user feedback, and improve overall user experience. Established and maintained consistent visual standards while developing and updating the brand’s living style guide. Designed and developed visual solutions for websites, mobile platforms, and ecommerce experiences. Oversaw the design and maintenance of the company website and online store, ensuring cohesive branding and intuitive navigation. Managed visual strategy and content development for social media platforms and digital marketing campaigns. Developed packaging design, product labels, and printed marketing materials aligned with brand identity. Coordinated with vendors and print partners to manage packaging production, labeling systems, and large-scale print runs. Collaborated with marketing, production, and product development teams to ensure visu
Art Director and Graphic Designer at Vorana
January 1, 2018 - December 1, 2019
Created visual content for digital marketing campaigns including weekly email newsletters, website updates, and social media graphics. Designed and produced assets for digital platforms including Facebook, Instagram, and ecommerce promotions. Managed the Shopify online store visuals, ensuring cohesive branding and engaging layouts. Photographed products and styled shoots with models to create fresh content for the website, social media, and campaigns. Edited and retouched product and lifestyle photography for web, marketing materials, and digital advertising. Collaborated with the production team to develop new color palettes, patterns, and branded packaging and unboxing experiences. Maintained a consistent brand aesthetic across digital platforms, marketing materials, and ecommerce channels. Supported marketing initiatives by producing graphics for promotions, seasonal campaigns, and product launches.

Education

Bachelor in Graphic Design at Universidad Marista de Merida
August 1, 2012 - December 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Retail