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Digital Marketing & Content Specialist with 5+ years of experience supporting B2B and professional services organizations. Proven ability to develop and execute digital marketing strategies, manage web and social channels, and create SEO- and GEO-optimized content that translates complex subject matter into clear, engaging communications. Strong background in performance analytics, KPI reporting, and research-driven insights, with experience collaborating across technical, research, and leadership teams. Candidate for dual AMA/DMI Professional Digital Marketing certification to enhance expertise.…Digital Marketing & Content Specialist with 5+ years of experience supporting B2B and professional services organizations. Proven ability to develop and execute digital marketing strategies, manage web and social channels, and create SEO- and GEO-optimized content that translates complex subject matter into clear, engaging communications. Strong background in performance analytics, KPI reporting, and research-driven insights, with experience collaborating across technical, research, and leadership teams. Candidate for dual AMA/DMI Professional Digital Marketing certification to enhance expertise.

Emily Staub

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Digital Marketing & Content Specialist with 5+ years of experience supporting B2B and professional services organizations. Proven ability to develop and execute digital marketing strategies, manage web and social channels, and create SEO- and GEO-optimized content that translates complex subject matter into clear, engaging communications. Strong background in performance analytics, KPI reporting, and research-driven insights, with experience collaborating across technical, research, and leadership teams. Candidate for dual AMA/DMI Professional Digital Marketing certification to enhance expertise.…Digital Marketing & Content Specialist with 5+ years of experience supporting B2B and professional services organizations. Proven ability to develop and execute digital marketing strategies, manage web and social channels, and create SEO- and GEO-optimized content that translates complex subject matter into clear, engaging communications. Strong background in performance analytics, KPI reporting, and research-driven insights, with experience collaborating across technical, research, and leadership teams. Candidate for dual AMA/DMI Professional Digital Marketing certification to enhance expertise.

Available to hire

Digital Marketing & Content Specialist with 5+ years of experience supporting B2B and professional services organizations. Proven ability to develop and execute digital marketing strategies, manage web and social channels, and create SEO- and GEO-optimized content that translates complex subject matter into clear, engaging communications. Strong background in performance analytics, KPI reporting, and research-driven insights, with experience collaborating across technical, research, and leadership teams. Candidate for dual AMA/DMI Professional Digital Marketing certification to enhance expertise.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Marketing Specialist at EFS Marketing & Strategy

June 1, 2024 - Present

Develop and execute digital marketing strategies and content plans across web, email, and social channels, aligning campaign objectives with client business goals and audience needs. Own end-to-end campaign execution, including content creation, SEO/GEO optimization, publishing, performance monitoring, and reporting to continuously improve engagement, reach, and conversions. Create, edit, and audit digital marketing assets (email campaigns, landing pages, website content), improving open and CTR by 15–18% while maintaining brand voice and technical accuracy. Analyze website and campaign performance using GA4 and platform analytics, translating insights into actionable recommendations to improve targeting, messaging, and ROI. Design and deploy post-event digital surveys, achieving a 38% response rate, and synthesize findings into insights that informed future content strategy and campaign optimization.

Associate Product Manager at FemmeBright Health

March 1, 2024 - Present

Conduct market, industry, and competitive research to identify trends, audience needs, and positioning opportunities, synthesizing findings into insights that informed digital content and business decisions. Support digital marketing and content initiatives by managing workflows, coordinating assets, contributing to social media execution, and tracking performance metrics across channels.

Associate Product Manager at FemmeBright Health

June 1, 2023 - March 1, 2024

Coordinated cross-functional projects involving research, product, and leadership stakeholders, ensuring clear communication and 100% on-time delivery. Led internal process improvements and digital tool implementation, increasing operational efficiency by 25% and supporting scalable collaboration.

Business Development Associate & Associate Product Manager at FemmeBright Health

May 3, 2021 - August 31, 2022

Led primary and secondary research initiatives, including 10+ stakeholder interviews and analysis of 100+ scientific sources, translating complex data into clear, actionable insights shared across teams. Conducted social listening and market analysis to understand user challenges and perspectives, producing a comprehensive research report that informed strategic decision-making.

Digital Marketing Associate at Stone City Digital

September 7, 2020 - December 31, 2020

Designed and maintained departmental web pages using WCMS, improving UI/UX, creating audience-specific content pathways, and ensuring compliance with AODA accessibility standards. Conducted student audience research through interviews and analysis, synthesizing findings into data-driven recommendations that informed digital marketing, recruitment messaging, and integrated communications across web and social channels.