Elizabeth Johnson

Led a creative team delivering large-scale campaigns across digital, social, and experiential formats, targeting 400,000+ daily transit riders, new residents, and visitors. Oversaw intake, coordination, and stakeholder engagement for creative projects, aligning scope, capacity, and delivery across departments. Collaborated with executive leadership, municipalities, customer experience, and data teams to ensure campaigns aligned with organizational strategy and audience insights. Managed budget tracking, vendor relationships, and resource planning to optimize delivery and cost efficiency. Provided creative direction on campaigns recognized by UITP North America with the Regional Excellence Award (2025).

Led creative projects from discovery call to launch, managing timelines, design iterations, and feedback. Conducted competitive analysis and target-base research to inform focused strategy. Designed brand identities, social media campaigns and templates, presentations, emails, and landing pages. Animated graphics using After Effects, Procreate, and Adobe Express.

Used standard wayfinding guidelines to update signage and maps in train stations and bus exchanges. Coordinated with city planners and project managers to create unique maps and slide decks for public engagement campaigns and impact messaging. Employed Accessibility-First philosophy when creating new inventories and updated existing work to meet current accessibility standards. Resized campaign assets for print, social media, and digital ad buys.