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I'm Liz Johnson, a visual designer with 10+ years of experience designing for marketing and experiential projects. I translate complex ideas into clear, engaging visuals and I’m adept at collaborating with product, planning, and marketing teams to align visuals with corporate direction and design systems. I’m passionate about simplifying systems, improving usability, and producing designs that not only look good but move people and meet strategic and company mission directives.…I'm Liz Johnson, a visual designer with 10+ years of experience designing for marketing and experiential projects. I translate complex ideas into clear, engaging visuals and I’m adept at collaborating with product, planning, and marketing teams to align visuals with corporate direction and design systems. I’m passionate about simplifying systems, improving usability, and producing designs that not only look good but move people and meet strategic and company mission directives.

Elizabeth Johnson

Graphic Designer, Brand Designer, Art Director, +7

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I'm Liz Johnson, a visual designer with 10+ years of experience designing for marketing and experiential projects. I translate complex ideas into clear, engaging visuals and I’m adept at collaborating with product, planning, and marketing teams to align visuals with corporate direction and design systems. I’m passionate about simplifying systems, improving usability, and producing designs that not only look good but move people and meet strategic and company mission directives.…I'm Liz Johnson, a visual designer with 10+ years of experience designing for marketing and experiential projects. I translate complex ideas into clear, engaging visuals and I’m adept at collaborating with product, planning, and marketing teams to align visuals with corporate direction and design systems. I’m passionate about simplifying systems, improving usability, and producing designs that not only look good but move people and meet strategic and company mission directives.

Available to hire

I’m Liz Johnson, a visual designer with 10+ years of experience designing for marketing and experiential projects. I translate complex ideas into clear, engaging visuals and I’m adept at collaborating with product, planning, and marketing teams to align visuals with corporate direction and design systems.

I’m passionate about simplifying systems, improving usability, and producing designs that not only look good but move people and meet strategic and company mission directives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Marketing Graphic Designer at TransLink

May 1, 2019 - Present

Created, maintained, and optimized brand and design systems as lead designer and brand advocate; collaborated with internal and external teams to deliver user-centric campaigns, brand identities, social graphics, and event work; directed photoshoots and mentored junior designers; managed portfolio and annual projects; planned and executed brand refresh with accessibility considerations and new illustrations; presented concepts and proofs to management and executive leadership; guided internal communications and direction.

Senior Marketing Advisor at TransLink

June 1, 2025 - September 24, 2025

Led a creative team delivering large-scale campaigns across digital, social, and experiential formats, targeting 400,000+ daily transit riders, new residents, and visitors. Oversaw intake, coordination, and stakeholder engagement for creative projects, aligning scope, capacity, and delivery across departments. Collaborated with executive leadership, municipalities, customer experience, and data teams to ensure campaigns aligned with organizational strategy and audience insights. Managed budget tracking, vendor relationships, and resource planning to optimize delivery and cost efficiency. Provided creative direction on campaigns recognized by UITP North America with the Regional Excellence Award (2025).

Wayfinding Graphic Artist at TransLink

May 1, 2019 - September 24, 2025

Used standard wayfinding guidelines to update signage and maps in train stations and bus exchanges. Coordinated with city planners and project managers to create unique maps and slide decks for public engagement campaigns and impact messaging. Employed Accessibility-First philosophy when creating new inventories and updated existing work to meet current accessibility standards. Resized campaign assets for print, social media, and digital ad buys.

Graphic Artist at Whole Foods Market

September 1, 2017 - September 24, 2025

Formatted and customized designs provided by head office, created store signage while adhering to brand standards, and planned and executed a detailed redesign of store collateral due to Amazon's acquisition, ensuring readiness for launch day.

Freelance Designer

June 1, 2024 - Present

Led creative projects from discovery call to launch, managing timelines, design iterations, and feedback. Conducted competitive analysis and target-base research to inform focused strategy. Designed brand identities, social media campaigns and templates, presentations, emails, and landing pages. Animated graphics using After Effects, Procreate, and Adobe Express.