Creative designer with international experience in digital marketing, print, web, and social media design, helping brands grow through strategy, storytelling, and standout visuals.

Erica Lucia Pereira Pires

Creative designer with international experience in digital marketing, print, web, and social media design, helping brands grow through strategy, storytelling, and standout visuals.

Available to hire

Creative designer with international experience in digital marketing, print, web, and social media design, helping brands grow through strategy, storytelling, and standout visuals.

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

IT Specialist at University of Utah
August 31, 2025 - September 12, 2025
Supported and developed information systems across data control, security administration, and software/web development. Provided user training and orchestrated IT projects to enhance system efficiency and foster team collaboration.
Marketing Project Manager & Web Developer at MSS Pay
March 31, 2023 - July 11, 2025
Spearheaded Agile-driven projects, ensuring timely delivery and alignment with key performance indicators. Engineered and maintained WordPress websites, significantly enhancing the company’s online presence. Directed data-driven social media campaigns, resulting in increased lead generation and heightened audience engagement. Formulated strategic marketing content that bolstered lead generation for the sales team.
IT & Marketing Intern at University of Utah Hockey
March 31, 2021 - July 11, 2025
Enhanced SQL databases, optimizing data control to improve decision-making processes. Developed a mobile app for effective presentation and visualization of analyzed data. Coordinated marketing campaigns utilizing Agile methodologies across multiple platforms. Created and executed a comprehensive marketing plan for both digital and traditional channels.
Web Developer, Designer & Social Media Manager at University of Utah – Columbus Community Center
February 29, 2020 - July 11, 2025
Designed and deployed a WordPress site, leading to increased traffic and improved retention rates. Developed and implemented content strategies for social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
Marketing Analyst, Social Media Manager, Art Director, & Web Designer at Lumos Language School
August 31, 2018 - July 11, 2025
Increased student enrollment by 20% through innovative online and offline marketing strategies. Engineered and launched a WordPress site, boosting site traffic and user engagement. Produced and directed multimedia content for advertising campaigns, including video production.
Marketing Analyst & Web Designer at Dentsply Sirona
November 30, 2016 - July 11, 2025
Managed Magento websites, achieving increased sales by 20-35% through data analysis and marketing optimization. Supervised the production of multimedia content for online and offline advertising campaigns.
Social Media Analyst & Web Designer at Lode
March 31, 2015 - July 11, 2025
Coordinated online marketing campaigns, resulting in a 200% growth in Instagram and Facebook followings. Created multimedia content for both digital and physical advertising, driving higher customer engagement.
Communication & Web Design Manager at Bureau Veritas do Brasil - BVQI
March 31, 2014 - July 11, 2025
Managed supplier communications for Petrobras’ Goods and Services Registration Portal, improving the approval rate by 30%. Directed internal communications and web systems for five departments, ensuring efficient and secure data exchanges.
Administrative Services at Petrobras
September 30, 2011 - July 11, 2025
Provided SAP and web service support, ensuring accurate updates for Petrobras' evaluation and registration processes.
Customer Service at Petrobras
November 30, 2009 - July 11, 2025
Delivered personalized support for Petrobras' registration platform, efficiently managing and resolving system issues.
Web Designer Analyst at Brchic.com
August 31, 2008 - July 11, 2025
Increased sales by 35% through innovative WordPress-based e-commerce marketing campaigns. Planned and analyzed marketing campaigns, driving engagement through email marketing and website enhancements.
Art Director & Marketing Assistant at IATEC
May 5, 2008 - July 11, 2025
Increased student enrollment by 15-20% through comprehensive marketing campaigns across digital and print channels. Developed educational materials for both print and digital platforms, supporting students and instructors.
Marketing Director, Web Designer, & Social Media Manager at Freelancer
February 28, 2015 - July 11, 2025
Managed end-to-end marketing, web development, and social media strategies for clients, significantly enhancing digital presence and performance. Implemented successful social media campaigns, driving engagement across multiple platforms including Pinterest, Facebook, and Instagram.
Marketing Project Manager and Web Developer at MSS PAY
May 1, 2023 - October 17, 2025
Managed all marketing projects according to Agile Methodology. Developed and executed a Master Marketing Plan for the company. Created and managed marketing content for sales representatives. Planned, created, and analyzed results of Social Media campaigns for Facebook, Instagram, LinkedIn, and YouTube. Created strong lead generation for internal sales through Digital Marketing. Developed and designed WordPress-based websites.
Marketing Analyst, Social Media Manager, Art Director, and Web Designer at University of Utah - Hockey
March 1, 2021 - October 17, 2025
Analyzed and improved the SQL Database from the Utah Hockey Team Data. Analyzed complex data sets to help the team reach conclusions. Designed a mobile app to showcase that information. Managed all marketing projects according to Agile Methodology. Developed and executed a Master Marketing Plan. Created and managed marketing content such as social media, online and offline media.
Web Developer, Web Designer and Social Media Manager at University of Utah – Columbus Community Center
February 1, 2020 - October 17, 2025
Planned and created Social Media content for Facebook, Instagram, LinkedIn and YouTube for the Columbus Community Center. Developed and designed a WordPress based website for the partner Columbus Community Center. Increased 30% on new visitors, 20% in retention and 20% on google search presence of the new website.
Marketing Analyst, Social Media Manager, Art Director, and Web Designer at LUMOS LANGUAGE SCHOOL
August 1, 2018 - October 17, 2025
Grew Facebook page from 3K to 6K followers and Instagram from 0K to 5K. Planned and created Social Media campaigns, increasing interactions on Facebook posts from 10 to 70 likes on average and on Instagram from 2 to 50 likes. Analyzed results to improve new campaigns. Developed and updated WordPress-based websites. Created an online and offline marketing strategy, increasing the number of students by 20%. Supervised production of photos and videos for advertising pieces.
Marketing Analyst, Social Media Manager, Art Director, and Web Designer at DENTSPLY SIRONA
November 1, 2016 - October 17, 2025
Planned, created, and analyzed results of online marketing campaigns, growing the YouTube channel by 300%, Facebook from 10K to 30K, and Instagram from 0K to 20K. Developed online strategies for Magento, increasing sales between 20 – 30% on new releases and 24 – 35% on regular items. Produced photos and videos for advertising pieces online and offline. Supervised an Advertising Agency, which created additional materials for Social Media campaigns.
Social Media Analyst, Art Director, and Web Designer at LODE
March 1, 2015 - October 17, 2025
Planned and created content for social media, growing the Facebook Page from 5k to 14k and Instagram 200% organically. Analyzed results to improve new campaigns. Developed online/offline marketing strategies, increasing sales between 30 – 35% on Magento e-commerce and 40% in physical stores. Produced photos and videos for advertising pieces online and offline. Designed store displays.
Communication and Web Designer Manager at BUREAU VERITAS DO BRASIL - BVQI
March 1, 2014 - October 17, 2025
Managed fill-in instructions for future suppliers of Petrobras Goods and Services Registration Portal, enhancing the percentage of approval to 30%. Supervised internal communication of five departments of Petrobras. Organized and produced internal and external events. Created online tutorials, printed and digital material, flowcharts and presentations for suppliers and employees with guidance on the process of filling information on the Portal. Mapped and analyzed instructions available in the Registration Portal, resulting in growth of availability from 40% to 100%.
Web Designer Analyst at BRCHIC.COM
August 1, 2008 - October 17, 2025
Developed online marketing campaigns, increasing sales by an average of 35% on WordPress e-commerce. Planned, created, and analyzed results of marketing campaigns including e-mail marketing, website banners, and updated WordPress e-commerce. Organized and participated in beauty events.
Art Director and Marketing Assistant at IATEC
December 1, 2007 - October 17, 2025
Developed online/offline marketing campaigns, increasing the number of enrolled students between 15 – 20% each semester. Planned, created, and analyzed results of online/offline marketing campaigns, including e-mail, website banners, institutional website updates, flyers, and folders. Reviewed and created educational content for books and PowerPoint presentations, using printed and online materials. Managed WordPress and HTML websites.
Marketing Director, Art Director, Web Designer, and Social Media Manager at FREELANCER
February 1, 2015 - October 17, 2025
Planned and created online/offline marketing strategies for clients, such as IATEC, Decoropravoce.com, and Restaurant Frontera. Analyzed results to improve new campaigns. Planned, created, and analyzed results of social media ad campaigns and posts for Pinterest, Facebook, Instagram, and LinkedIn. Developed websites in WordPress and Bootstrap for products and services companies.
Marketing Project Manager and Web Developer at MSS PAY
May 31, 2023 - October 17, 2025
Managed all marketing projects according to Agile Methodology; developed and executed a Master Marketing Plan for the company; created and managed marketing content for sales representatives; planned, created, and analyzed results of Social Media campaigns for Facebook, Instagram, LinkedIn, and YouTube; created strong lead generation for internal sales through Digital Marketing; developed and designed WordPress-based websites.
Marketing Analyst, Social Media Manager, Art Director, and Web Designer at University of Utah - Hockey
March 31, 2021 - October 17, 2025
Analyzed and improved the SQL Database from the Utah Hockey Team Data; analyzed the complex sets of information from the Database to help the team reach conclusions; designed a mobile app to showcase that information; managed all marketing projects according to Agile Methodology; developed and executed a Master Marketing Plan; created and managed marketing content such as social media, online and offline media.
Web Developer, Web Designer and Social Media Manager at University of Utah – Columbus Community Center
February 29, 2020 - October 17, 2025
Planned and created Social Media content for Facebook, Instagram, LinkedIn and YouTube for the partner Columbus Community Center; Developed a WordPress based website for the partner Columbus Community Center; Increased 30% on new visitors, 20% in retention and 20% on google search presence of the new website.
Marketing Analyst, Social Media Manager, Art Director, and Web Designer at Lumos Language School
August 31, 2018 - October 17, 2025
Grew Facebook page from 3K to 6K followers and Instagram from 0K to 5K; Planned and created Social Media campaigns, increasing interactions on Facebook posts from 10 to 70 likes on average and on Instagram from 2 to 50 likes; Analyzed results to improve campaigns; Developed and updated WordPress-based websites; Created an online and offline marketing strategy, increasing the number of students by 20%; Supervised production of photos and videos for advertising pieces.
Marketing Analyst, Social Media Manager, Art Director, and Web Designer at DENTSPLY SIRONA
November 30, 2016 - October 17, 2025
Planned, created, and analyzed results of online marketing campaigns, growing the YouTube channel by 300%, Facebook from 10K to 30K, and Instagram from 0K to 20K; Developed online strategies for Magento, increasing sales between 20 – 30% on new releases and 24 – 35% on regular items; Produced photos and videos for advertising pieces online and offline; Supervised an Advertising Agency, which created additional materials for Social Media campaigns.
Social Media Analyst, Art Director, and Web Designer at LODE
March 31, 2015 - October 17, 2025
Planned and created content for social media, growing the Facebook Page from 5k to 14k and Instagram 200% organically; Analyzed results to improve campaigns; Developed online/offline marketing strategies, increasing sales between 30 – 35% on Magento e-commerce and 40% in physical stores; Produced photos and videos for advertising pieces online and offline; Designed store displays.
Communication and Web Designer Manager at Bureau Veritas do Brasil - BVQI
March 31, 2014 - October 17, 2025
Managed fill-in instructions for future suppliers of Petrobras Goods and Services Registration Portal, enhancing the percentage of approval to 30%; Supervised internal communication of five departments of Petrobras; Organized and produced internal and external events; Created online tutorials, printed and digital material, flowcharts and presentations for suppliers and employees with guidance on the process of filling information on the Portal; Mapped and analyzed instructions available in the Registration Portal, resulting in growth of availability from 40% to 100%.
Web Designer Analyst at BRCHIC.COM
August 31, 2008 - October 17, 2025
Developed online marketing campaigns, increasing sales by an average of 35% on WordPress e-commerce; Planned, created, and analyzed results of marketing campaigns including e-mail marketing, website banners, and updated WordPress e-commerce; Organized and participated in beauty events.
Art Director and Marketing Assistant at IATEC
December 31, 2007 - October 17, 2025
Developed online/offline marketing campaigns, increasing the number of enrolled students between 15 – 20% each semester; Planned, created, and analyzed results of online/offline marketing campaigns, including e-mail, website banners, institutional website updates, flyers, and folders; Reviewed and created educational content for books and PowerPoint presentations, using printed and online materials; Managed WordPress and HTML websites.
Marketing Director, Art Director, Web Designer, and Social Media Manager at FREELANCER
February 28, 2015 - October 17, 2025
Planned and created online/offline marketing strategies for clients, such as IATEC, Decoropravoce.com, and Restaurant Frontera; Analyzed results to improve campaigns; Planned, created, and analyzed results of social media ad campaigns and posts for Pinterest, Facebook, Instagram, and LinkedIn; Developed websites in WordPress and Bootstrap for products and services companies.

Education

Associates of Computer Science & Information Systems at SLCC
January 1, 2023 - August 31, 2025
Master of Information Systems at University of Utah
January 1, 2019 - January 31, 2020
Master of Business Administration at UNESA
January 1, 2012 - January 31, 2015
Bachelor of Social Communication at UNESA
January 1, 2003 - December 31, 2007
IT - Information Technology at Salt Lake Community College (SLCC)
January 1, 2023 - October 17, 2025
Master’s in IT - Project Management at University of Utah
January 1, 2019 - January 1, 2020
MBA in Communication for Digital Media at ESTACIO DE SA
January 1, 2014 - January 1, 2015
Bachelor’s in Social Communication - Publicity and Advertising at ESTACIO DE SA
January 1, 2003 - January 1, 2007
Information Technology at Salt Lake Community College
January 1, 2023 - October 17, 2025
Master’s in IT - Project Management at University of Utah
January 1, 2019 - December 31, 2020
MBA in Communication for Digital Media at Estácio de Sá
January 1, 2014 - December 31, 2015
Bachelor’s in Social Communication - Publicity and Advertising at Estácio de Sá
January 1, 2003 - December 31, 2007

Qualifications

Project Manager
October 5, 2025 - October 5, 2025

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Retail