I am Eric A. Pabulayan, a dedicated web developer and digital marketing specialist based in the Philippines with over a decade of hands-on experience building, optimizing, and maintaining WordPress, Wix, and Shopify sites for clients worldwide. I thrive in fast-paced environments and enjoy solving technical challenges that improve site performance and user experience. I excel at combining technical development with data-driven marketing, including SEO, analytics, and CMS customization, to deliver measurable results for clients and teams across diverse industries.

Eric A. Pabulayan

I am Eric A. Pabulayan, a dedicated web developer and digital marketing specialist based in the Philippines with over a decade of hands-on experience building, optimizing, and maintaining WordPress, Wix, and Shopify sites for clients worldwide. I thrive in fast-paced environments and enjoy solving technical challenges that improve site performance and user experience. I excel at combining technical development with data-driven marketing, including SEO, analytics, and CMS customization, to deliver measurable results for clients and teams across diverse industries.

Available to hire

I am Eric A. Pabulayan, a dedicated web developer and digital marketing specialist based in the Philippines with over a decade of hands-on experience building, optimizing, and maintaining WordPress, Wix, and Shopify sites for clients worldwide. I thrive in fast-paced environments and enjoy solving technical challenges that improve site performance and user experience.

I excel at combining technical development with data-driven marketing, including SEO, analytics, and CMS customization, to deliver measurable results for clients and teams across diverse industries.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Full Time Remote Web Developer / Senior Specialist / Digital Marketing Assistant at Triumph Group of Companies (Canada)
January 1, 2021 - June 1, 2025
Managed technical aspects for multiple clients on WordPress, Wix, and Shopify CMS; created staging servers for testing new features; integrated contact forms with external EDM databases (Constant Contact, Mailchimp); set up Google Analytics/Tag Manager/Search Console tracking; fixed critical SEO issues including broken links, images, and sitemap errors; tested and installed plugins; customized theme HTML/CSS; assisted in Google My Business management; delegated user roles/permissions across apps (Procore, ECompliance, Sage).
Contract Remote E-commerce Assistant at Hart Sport
October 1, 2020 - January 1, 2021
Managed and updated contents for their custom CMS ecommerce sites in Australia and New Zealand; collected and edited product images; maintained file lists of existing products.
On-site Full-Stack Web Developer at EMAPTA VERSATILE SERVICES
November 1, 2019 - July 1, 2020
Managed all technical aspects of a WordPress CMS; created staging servers for testing new features (e.g., integrating contact forms to external EDM databases); set up GA/GTM/Search Console tracking; fixed sitemap errors and SEO issues; tested plugins; customized theme HTML/CSS; aware of project management tools (Google, Asana, Accelo, Slack, Zoom).
Contract Remote Full-Stack Web Developer at KDM DIGITAL MARKETING (AUSTRALIA)
November 1, 2019 - July 1, 2020
Managed all technical aspects of a WordPress CMS; created customized contact forms; implemented Google Analytics/Tag Manager; fixed SEO-related errors; tested plugins; customized templates/widgets; familiar with project management tools (Asana, Accelo, Slack, Zoom).
Onsite Digital Project Management Consultant at TECHCELLAR BUSINESS SOLUTION
October 1, 2018 - May 1, 2019
Served as point person for Stores Specialists, Inc. (SSI) overseeing e-commerce website development across platforms (Prestashop, Magento, Shopify, Squarespace); advised Digital Marketing Head and Digital Transformation Officer on technical challenges; resolved issues and escalated to developers; set up and maintained GA, GTM, and Search Console accounts; coordinated multiple work channels.
Full-time Onsite IT Consultant at MONICA PUBLISHING CORPORATION
October 1, 2017 - January 1, 2018
Transferred daily tasks and maintenance support to new management; documented server and network infrastructure; planned and strategized CMS maintenance; managed shifts of IT maintenance support.
Computer Programmer at MONICA PUBLISHING CORPORATION
October 1, 2003 - October 1, 2017
CMS Web Developer (WordPress, Joomla); SEO and digital strategy; Data Analytics and Ad Serving strategy; in-house program maintenance (Visual FoxPro); Windows Server Administration (DNS, DHCP, Active Directory); Network Administration; workstation support and maintenance.
MIS Staff at MONICA PUBLISHING CORPORATION (Contract via ALGENA SPECIALIST BUILDERS)
April 1, 2003 - October 1, 2003
HTML Web Developer; in-house program maintenance (Visual FoxPro); Windows Server Administration (DNS, DHCP, Active Directory); Network Administration; workstation support and maintenance.
Computer Graphic Artist at JOBBERT MARKETING CORP.
July 1, 2000 - October 1, 2002
Responsible for design of print, video and online materials used for display and advertising; Windows Server Administration (DNS, DHCP); Network Administration; Workstation support and maintenance.
Contract Remote E-Commerce Assistant at Hart Sport (Australia & New Zealand)
October 1, 2020 - January 31, 2021
Manage and update contents for their custom CMS e-commerce websites for Australia and New Zealand; collect and edit product images; maintain file lists of existing products for sale.
MIS Staff (Contract Onsite) Through Agency at MONICA PUBLISHING CORPORATION / ALGENA SPECIALIST BUILDERS
April 1, 2003 - October 31, 2003
HTML Web Developer; in-house Visual FoxPro maintenance; Windows Server Administration; Network Administration; Workstation support.

Education

Bachelor of Science in Aircraft Technology at Patts College of Aeronautics
January 1, 1995 - January 1, 1998
Aircraft Technician Course at Patts College of Aeronautics
January 1, 1993 - January 1, 1995
Secondary at Quezon City Science High School
January 1, 1989 - January 1, 1993
Bachelor of Science in Aircraft Technology at PATTS College of Aeronautics
January 1, 1995 - December 31, 1998
Aircraft Technician Course at PATTS College of Aeronautics
January 1, 1993 - December 31, 1995
Secondary Education at Quezon City Science High School
January 1, 1989 - December 31, 1993

Qualifications

Google Analytics for Beginners
January 11, 2030 - January 1, 2018
Getting Started with AdX Mobile
January 11, 2030 - July 1, 2016
Ad Exchange Seller Fundamentals
January 11, 2030 - July 1, 2016
Ad Exchange Reporting w/ Query Tool
January 11, 2030 - July 1, 2016
Ad Exchange Marketplace and Deals
January 11, 2030 - July 1, 2016
Beyond Prepress: Harnessing the Power of Acrobat 7
January 11, 2030 - June 1, 2006
PDF Workflow and Design for Creative Professionals
January 11, 2030 - June 1, 2006
MS Windows Server 2003 Network Infrastructure: Network Services
January 11, 2030 - October 1, 2003
Introduction to Visual Basic 6.0
January 11, 2030 - July 1, 2002
Microsoft Access
January 11, 2030 - June 1, 2002
Program Logic Formulation
January 11, 2030 - May 1, 2002
Visual Basic Programming Module 1
January 11, 2030 - February 1, 2000
Commercial Pilot Ground Course
January 11, 2030 - December 1, 1998
Private Pilot Ground Course
January 11, 2030 - August 1, 1998
Google Analytics for Beginners
January 1, 2018 - February 1, 2026
Getting Started w/ ADX Mobile (ADX)
July 1, 2016 - February 1, 2026
Ad Exchange Seller Fundamentals
July 1, 2016 - February 1, 2026
Ad Exchange Reporting w/ Query Tool
July 1, 2016 - February 1, 2026
Ad Exchange Marketplace and Deals
July 1, 2016 - February 1, 2026
Beyond Prepress: Harnessing the Power of Acrobat 7
June 1, 2006 - February 1, 2026
PDF Workflow and Design for Creative Professionals
June 1, 2006 - February 1, 2026
MS Windows Server 2003 Network Infrastructure: Network Services (MS2277)
October 1, 2003 - February 1, 2026
Introduction to Visual Basic 6.0
July 1, 2002 - February 1, 2026
Microsoft Access
June 1, 2002 - February 1, 2026
Program Logic Formulation
May 1, 2002 - February 1, 2026
Visual Basic Programming Module 1
February 1, 2000 - February 1, 2026
Commercial Pilot Ground Course
December 1, 1998 - February 1, 2026
Private Pilot Ground Course
August 1, 1998 - February 1, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Retail