Available to hire
Hello! I’m Jasmine Er, a digital marketer with a strong foundation in audience engagement, brand positioning, and campaign strategy. I translate data-driven insights into creative, award-winning campaigns that move the needle across the funnel and resonate with audiences across APAC and beyond.
I thrive in fast-paced environments and enjoy turning complex briefs into clear, compelling stories. I’m self-motivated, organized, and able to manage priorities independently while collaborating with cross-functional teams to deliver measurable engagement and results.
Language
English
Fluent
Work Experience
Creative Strategist at Mediacorp
January 1, 2020 - January 1, 2025Led the full strategy process from research and analysis to insights and communications planning. Provided strategic counsel to Sales across accounts (QSR, CPG, Travel, Retail, etc.). Conceptualized Cadbury’s 'For You I Would' branded vodcast, achieving record viewership (244K views). Created digital/social monetization solutions for CNA Women and CNA Luxury. Collaborated on sectorial IPs like Grand Prix Night In and Mind Your Body. Served as strategy lead for Subway’s youth-focused campaign (+16x revenue YoY; 4% lift in brand awareness/consideration) and Strepsils’ World Voice Day omnichannel campaign (4.1pt recall uplift, 3.2pt consideration uplift). Helped scale Subway and Reckitt Benckiser annual ad spend to over $1.5M each.
Marketing Manager, APAC Sponsorships at Endeavor / IMG
January 1, 2018 - January 1, 2020Partnered with Sales and Creative teams to pitch global IPs (WGC - HSBC Champions, Comic Con, LA Liga, Sneaker Con) with localized activation ideas. Crafted sponsorship packages aligned to brand objectives, driving stronger partnership opportunities. Shaped brand identity and refreshed IMG proprietary events/digital platforms. Supported sponsor renewals with data-driven insights from Endeavor Analytics.
Senior Account Manager at Octagon SEA
January 1, 2013 - January 1, 2018Core contributor to the Inside Anfield VR campaign; executed digital and on-ground activations across 63 markets with 10 branded content pieces generating 5M+ views in 2 weeks. Managed Mastercard UEFA Champions League and Brazil National Team sponsorship activations, localizing and rolling out plans across APAC & MEA. Led the inaugural Singapore International Violin Competition marketing, PR, and sponsorship sales, surpassing PR targets. Delivered Standard Chartered x Liverpool FC football clinics in Singapore/HK (~USD 1.8M PR value) and coordinated broader activation to drive engagement and brand impact. Key contributor to winning the APAC Liverpool FC sponsorship activation pitch.
Business Development Manager at Enterprise Sports Group
January 1, 2012 - January 1, 2013Developed sponsorship proposals and activation concepts for regional events (BWF Superseries, Rugby Sevens).
Regional Account Manager at Media Plus Publishing, Hong Kong
January 1, 2010 - January 1, 2012Led sales for Global Health & Travel magazine launch; guided strategy/performance across four Asian markets; built and mentored regional sales teams.
Account Manager at SPH Magazines
January 1, 2007 - January 1, 2010Fostered client relationships, drove account growth, and exceeded targets during challenging market conditions; oversaw 50+ accounts generating multi-million-dollar sponsorships; noted as a top performer in 2008.
Education
BA (Media & Communications) at The University of Melbourne
January 11, 2030 - May 1, 2026Reciprocal Exchange Program at University of Texas at Austin
January 11, 2030 - May 1, 2026Qualifications
University of Melbourne Abroad Scholarship
January 11, 2030 - May 1, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet
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