E-Commerce & Social Media Manager

Duration: March 2021 - Present
Platform: Shopify
Industry: Retail (Premium Leather Goods & Fashion Accessories)

Project Overview
Overview
Managed comprehensive e-commerce operations for a premium leather goods retailer selling footwear, leather jackets, purses, ladies handbags, and luxury accessories. Drove strategy and optimization resulting in significant revenue growth and strong customer retention.

Key Achievements
Revenue Performance
Total Gross Sales: Rs 338,330,090 (Mar 2021 - Sept 2025)
Net Sales: Rs 274,470,173.95
Orders Fulfilled: 31,154 orders
80% YoY Growth: Gross sales increased from Rs 104.6M to Rs 184.7M (Jan-Sept comparison)

Customer Metrics
Returning Customer Rate: 23-26.7% (improved retention)
Total Orders: 37,230
YoY Order Growth: 75% increase in orders placed

Financial Breakdown
Gross Sales: Rs 338,330,090
Discounts Managed: -Rs 86,428
Returns Processed: -Rs 63,910,340
Shipping Charges: Rs 134,452
Taxes: Rs 2,400

Historical Growth (Mar 2021 - Feb 2022)
Gross Sales Growth: 279%
Orders Growth: 240%
Fulfilled Orders: 299% increase

Responsibilities

• Product listings optimization and pricing strategy
• Customer retention and experience improvement
• Inventory and fulfillment management
• Sales strategy development and execution
• Store performance monitoring and analytics
• Payment gateway and security management

Impact
Successfully scaled a diverse luxury product portfolio from startup to Rs 274M+ in net sales. Maintained 23%+ returning customer base while achieving 80% YoY growth. Demonstrates strong e-commerce management capabilities across multiple product categories and customer segments.

Status: Ongoing | References: Available upon request
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