Marketing professional who builds brand growth through strategy-driven creative and performance marketing. Core strengths: cross-channel storytelling (social, video, e‑commerce), social campaign experience, and analytics-driven optimization to improve acquisition and engagement. I lead multidisciplinary teams from concept to execution—aligning design, content, and digital channels to amplify brand narratives and measurable ROI. Skilled in strategic marketing, messaging alignment, and campaign strategies that support business goals and priorities. Notable achievements include scaling social engagement and conversion through targeted campaigns and launching Web3 initiatives that enhanced community growth and brand affinity. Experienced across finance, F&B, wellness, and B2B sectors with hands-on expertise in visual direction, data-driven marketing, and digital tools such as Odoo CRM, Google Ads, Miro and Notion for project management. Adept at managing workflows, timelines, and dashboards to track performance, improve customer journeys, and strengthen stakeholder engagement while optimising online presence across platforms.
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