I’m a story-driven Content Producer with 10 years of experience working in e-commerce, with 7 of those years focused specifically on marketing and social media. My background spans fashion, lifestyle, and publishing, where I’ve helped brands craft and deliver content that not only looks beautiful but drives engagement and results. As a Content Marketer, I develop and implement content strategies across web and social platforms, creating socially specific, on-brand content for Instagram, Facebook, Pinterest and more. I’m proactive, detail-oriented, and known for producing visually compelling content that puts brands at the forefront of their audience. Confident working independently or in collaboration with teams, I lead and support projects from concept to delivery, aligning creative output with broader marketing objectives and KPIs.

Desiree Masiela

I’m a story-driven Content Producer with 10 years of experience working in e-commerce, with 7 of those years focused specifically on marketing and social media. My background spans fashion, lifestyle, and publishing, where I’ve helped brands craft and deliver content that not only looks beautiful but drives engagement and results. As a Content Marketer, I develop and implement content strategies across web and social platforms, creating socially specific, on-brand content for Instagram, Facebook, Pinterest and more. I’m proactive, detail-oriented, and known for producing visually compelling content that puts brands at the forefront of their audience. Confident working independently or in collaboration with teams, I lead and support projects from concept to delivery, aligning creative output with broader marketing objectives and KPIs.

Available to hire

I’m a story-driven Content Producer with 10 years of experience working in
e-commerce, with 7 of those years focused specifically on marketing and
social media. My background spans fashion, lifestyle, and publishing, where
I’ve helped brands craft and deliver content that not only looks beautiful but
drives engagement and results. As a Content Marketer, I develop and implement content strategies across web and social platforms, creating socially specific, on-brand content for Instagram, Facebook, Pinterest and more. I’m proactive, detail-oriented,
and known for producing visually compelling content that puts brands at the
forefront of their audience. Confident working independently or in collaboration with teams, I lead and support projects from concept to delivery, aligning creative output with broader marketing objectives and KPIs.

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Language

English
Fluent

Work Experience

Entrepreneur at Malida Decor
April 23, 2023 - Present
I oversee all aspects of brand development, marketing, and operations, ensuring the growth and success of my company. I manage product sourcing, content creation, and customer engagement while driving sales through strategic marketing initiatives.
Content Strategist at MBUNDU
July 17, 2023 - July 31, 2025
I redefined the brand voice, created a refined, concise, and engaging messaging that aligned with MBUNDU’s premium positioning. I overhauled over 200 product descriptions, ensured brand content consistency across platforms, and elevated the overall tone and structure resulting in a more aspirational, editorial experience that resonated with their audience
Content Manager at Nibbling
October 1, 2021 - August 30, 2022
Created an effective content strategy which led to high engagement and user retention rate. • Doubled company profits through introducing a new email marketing platform to the team . • Scheduled targeted email marketing campaigns resulting in increased open and conversion rates over previous sporadic email blasts, our average open rate is 37% percent . • Integrated social learnings to B2B Sales Manager and Managing Directors for increased efficiency. • Coordinated all marketing across board through creating content for Digital Ad campaigns to support digital promotional efforts, including email campaigns, Facebook promotions, influencer outreach via Instagram for an improved end-to -end user experience.
Content Strategist Consultant at Nurturely
August 11, 2025 - July 16, 2025
Helped create a blueprint for Nurturely on the type of content that might work for their brand . Nurturely is a Nordic inspired children's supplement brand based in the U.K
Mejuri at Cointent Creator
October 1, 2020 - April 26, 2022
Created monthly content for Mejuri's socials as a freelance content creator, worked on social campaigns and general content for their socials.

Education

BA Fashion Contour at London College of Fashion
September 1, 2009 - July 1, 2012
BTEC National Diploma in Fashion/Art/Design at Riverside College Halton
September 1, 2007 - July 1, 2009
BA Fashion Contour at London College of Fashion
September 1, 2009 - July 1, 2012
BTEC National Diploma in Fashion/Art/Design at Riverside College Halton
September 1, 2007 - July 1, 2009
at London College of Fashion
January 11, 2030 - October 12, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet, Other