Hi, I am Jan, a digital native and strategist with an audience of 1.8M+ This is my LinkedIn profile _Website not available. Sign in: https://www.twine.net/signup_/in/jan-langenbach I help global brands grow on social - through short-form systems, in-culture storytelling, and content that scales. I understand what earns attention and how to turn that into consistent, measurable growth. I’ve worked with brands like Más+ by Messi, Mars INC. (Twix, Snickers, M&M’s), DAZN, and Dom Pérignon - scaling reach, lifting engagement, and building brand equity. My edge is the mix of strategist and creator: I shape platform-specific content strategies, then lead their execution through scalable systems and short-form storytelling across TikTok, Instagram, YouTube, LinkedIn, and Facebook. For the hydration drink Mas+ by Lionel Messi I built a fame-driving social strategy and short-form content system - combining authentic storytelling, algorithm-native formats, and tent-pole moments featuring Lionel Messi. The work delivered measurable audience growth and brand consistency across Instagram, TikTok, and Facebook. • Designed and implemented content systems for short-form storytelling, publishing rhythm, and post-performance iteration where the last campaign reached more than 500 million views with videos up to 50 million organic views driving engagement and a growing audience • Developed narrative formats and visual direction to guide collaborators and increase audience retention • Collaborated with editorial, design, and influencer teams to maintain voice, consistency, and growth momentum For Mars INC (Mars, Twix, Snickers) I co-led social strategy and short-form content planning for Mars confectionery brands for the German market - designing systems to scale brand voice, increase retention, and lift campaign benchmarks on TikTok and Instagram. Please see my other experiences in my LinkedIn profile. On my own socials I have more than 1.8 million followers. TOOLS Editing: CapCut, Premiere Pro Community: Discord, Facebook Groups, Sprinklr, Slack Planning: Notion, Trello, Basecamp Reporting: Meta Insights, TikTok Analytics, Google Sheets

Jan Langenbach

Hi, I am Jan, a digital native and strategist with an audience of 1.8M+ This is my LinkedIn profile _Website not available. Sign in: https://www.twine.net/signup_/in/jan-langenbach I help global brands grow on social - through short-form systems, in-culture storytelling, and content that scales. I understand what earns attention and how to turn that into consistent, measurable growth. I’ve worked with brands like Más+ by Messi, Mars INC. (Twix, Snickers, M&M’s), DAZN, and Dom Pérignon - scaling reach, lifting engagement, and building brand equity. My edge is the mix of strategist and creator: I shape platform-specific content strategies, then lead their execution through scalable systems and short-form storytelling across TikTok, Instagram, YouTube, LinkedIn, and Facebook. For the hydration drink Mas+ by Lionel Messi I built a fame-driving social strategy and short-form content system - combining authentic storytelling, algorithm-native formats, and tent-pole moments featuring Lionel Messi. The work delivered measurable audience growth and brand consistency across Instagram, TikTok, and Facebook. • Designed and implemented content systems for short-form storytelling, publishing rhythm, and post-performance iteration where the last campaign reached more than 500 million views with videos up to 50 million organic views driving engagement and a growing audience • Developed narrative formats and visual direction to guide collaborators and increase audience retention • Collaborated with editorial, design, and influencer teams to maintain voice, consistency, and growth momentum For Mars INC (Mars, Twix, Snickers) I co-led social strategy and short-form content planning for Mars confectionery brands for the German market - designing systems to scale brand voice, increase retention, and lift campaign benchmarks on TikTok and Instagram. Please see my other experiences in my LinkedIn profile. On my own socials I have more than 1.8 million followers. TOOLS Editing: CapCut, Premiere Pro Community: Discord, Facebook Groups, Sprinklr, Slack Planning: Notion, Trello, Basecamp Reporting: Meta Insights, TikTok Analytics, Google Sheets

Available to hire

Hi, I am Jan, a digital native and strategist with an audience of 1.8M+

This is my LinkedIn profile
Website not available. Sign in: https://www.twine.net/signup/in/jan-langenbach

I help global brands grow on social - through short-form systems, in-culture storytelling, and content that scales.

I understand what earns attention and how to turn that into consistent, measurable growth. I’ve worked with brands like Más+ by Messi, Mars INC. (Twix, Snickers, M&M’s), DAZN, and Dom Pérignon - scaling reach, lifting engagement, and building brand equity.

My edge is the mix of strategist and creator: I shape platform-specific content strategies, then lead their execution through scalable systems and short-form storytelling across TikTok, Instagram, YouTube, LinkedIn, and Facebook.

For the hydration drink Mas+ by Lionel Messi I built a fame-driving social strategy and short-form content system - combining authentic storytelling, algorithm-native formats, and tent-pole moments featuring Lionel Messi. The work delivered measurable audience growth and brand consistency across Instagram, TikTok, and Facebook.
• Designed and implemented content systems for short-form storytelling, publishing rhythm, and post-performance iteration where the last campaign reached more than 500 million views with videos up to 50 million organic views driving engagement and a growing audience
• Developed narrative formats and visual direction to guide collaborators and increase audience retention
• Collaborated with editorial, design, and influencer teams to maintain voice, consistency, and growth momentum

For Mars INC (Mars, Twix, Snickers) I co-led social strategy and short-form content planning for Mars confectionery brands for the German market - designing systems to scale brand voice, increase retention, and lift campaign benchmarks on TikTok and Instagram.

Please see my other experiences in my LinkedIn profile.

On my own socials I have more than 1.8 million followers.

TOOLS
Editing: CapCut, Premiere Pro
Community: Discord, Facebook Groups, Sprinklr, Slack
Planning: Notion, Trello, Basecamp
Reporting: Meta Insights, TikTok Analytics, Google Sheets

See more

Language

English
Fluent
German
Fluent
Italian
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Market Social Strategy & Content Lead - M&M's, Snickers, Twix, Airwaves at Mars INC
March 1, 2025 - Present
Co-led social strategy and short-form content planning for Mars confectionery brands for the German market - designing systems to scale brand voice, increase retention, and lift campaign benchmarks on TikTok and Instagram. • Collaborated with global teams on campaign rollout strategy, ensuring consistency across markets while localizing for cultural impact • Designed and managed community workflows to deliver a unified voice across platforms, including reactive content and cultural moments • Delivered monthly reporting and insights, surfacing creative performance trends and optimization opportunities
Short-Form Creative & Lead Editor DAZN at DAZN
November 1, 2021 - Present
Directing and editing short-form content across TikTok, Reels, and Shorts - driving viral spikes and retention above platform benchmarks. • Building rapid editing workflows to capitalize on trends and increase share of voice • Partnering with editorial teams to deliver story-driven video packages • Lifting retention and audience growth through optimized pacing and storytelling hooks

Education

Communication / Media Sciences and Business Administration at University of Mannheim
October 1, 2019 - October 31, 2023
Communication / Media Sciences and Business Administration at Southern Utah University
August 1, 2022 - January 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Life Sciences, Gaming, Media & Entertainment, Healthcare
    uniE621 Supporting the Más+ team with Lionel Messi in Miami
    Miami, Lionel Messi and a phone camera – here’s what happened. Captured live moments around Lionel Messi (believe it or not: I met the GOAT in person again) and shaped the storyline that brought this global Más+ by Messi competition to life across social media. I planned, recorded, and edited content that resonated globally - and created one of my best-performing short-form videos in my 5-year career: 🔥 Culturally viral: Fans instantly linked it to the legendary “Ankara Messi” meme, sparking thousands of reposts, remixes, and shares across football communities. 📈 Impact: 36M organic views and 2.1M engagements on Instagram, 10M views and 900K engagements on TikTok. 🌎 Total reach: Together with the team, we surpassed 500M+ total views across platforms. This is what happens when brand content feels in-culture. Being part of the first-ever Más+ by Messi 1v1 World Crown Final in Miami was a true highlight. Huge thanks to the amazing hashtagMásbyMessi team and agency partners who made this possible branding SocialMediaMarketing ShortFormVideo ContentStrategy CreatorMarketing CommunityGrowth SportsMarketing ViralMarketing BrandFame branding