I'm a marketer with 15+ years of experience in content marketing, digital strategy, and brand development. A 'jack of all trades' in the marketing world, I am skilled in copywriting and editing, creating compelling print and digital assets, webinar management, social media, graphic design, and SEO optimization. My experience at both startups and established businesses has driven me to become a meticulous project manager with experience launching marketing campaigns, leading rebrands, streamlining workflows, and overseeing complex marketing initiatives from concept to execution.…

Jennifer Scherer

I'm a marketer with 15+ years of experience in content marketing, digital strategy, and brand development. A 'jack of all trades' in the marketing world, I am skilled in copywriting and editing, creating compelling print and digital assets, webinar management, social media, graphic design, and SEO optimization. My experience at both startups and established businesses has driven me to become a meticulous project manager with experience launching marketing campaigns, leading rebrands, streamlining workflows, and overseeing complex marketing initiatives from concept to execution.…

Available to hire

I’m a marketer with 15+ years of experience in content marketing, digital strategy, and brand development. A ‘jack of all trades’ in the marketing world, I am skilled in copywriting and editing, creating compelling print and digital assets, webinar management, social media, graphic design, and SEO optimization. My experience at both startups and established businesses has driven me to become a meticulous project manager with experience launching marketing campaigns, leading rebrands, streamlining workflows, and overseeing complex marketing initiatives from concept to execution.

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Skills

Experience Level

Brochure
Expert
Copywriting
Expert
Email Marketing
Expert
Freelance Gig
Expert
SEO
Expert
Flyer
Expert
Business Card
Expert
Branding
Expert
Logo
Expert
CRM
Expert
SEO Copywriting
Intermediate
HubSpot
Intermediate
Google Ads
Intermediate
WordPress
Intermediate
Mailchimp
Intermediate
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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Marketing Consultant at Self-Employed
April 1, 2025 - Present
April - August 2025: Drafted and copyedited content for Vicente LLP website redesign, including pages for services, sectors/industries, firm profiles and timelines, office information, landing page templates, and other content. Supported the transition to Vicente LLP Marketing Manager with additional marketing tasks to ensure continuity during the engagement.
Marketing Manager at Vicente LLP
March 19, 2019 - March 31, 2025
As the firm's first marketing hire, modernized marketing operations and moved the firm into the digital age. Pivoted to content marketing and webinar programs during COVID to widen reach, strengthen client relationships, and drive thought leadership. Built foundational processes, managed email marketing, webinars (12-25 annually), events, marketing collateral, and website optimization (200% increase in impressions/clicks since 2019). Led a firm-wide rebrand and oversaw SOPs.
Marketing Specialist at BizTech
August 19, 2008 - February 28, 2019
Planned and executed marketing strategy; wrote copy; optimized site content with SEO; managed three monthly newsletters and targeted email campaigns; implemented CRM; planned client conferences; created marketing collateral; developed logos and brochures; ran PPC and social campaigns; designed graphics.

Education

Bachelor of Science at Bowling Green State University
August 22, 2004 - May 1, 2008
Bachelor of Science in Business Administration with Marketing Specialization at Bowling Green State University
January 1, 2004 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet
    uniE621 Print Ad for Magazine
    Designed print advertisement to promote award-winning lawyers in a local magazine.…
    uniE621 LinkedIn Ad Campaign - Carousel Ad
    Part of the campaign to relaunch an updated product included utilizing LinkedIn ads to increase product awareness and convert leads into clients via a free consultation. My role included developing strategy, designing the graphics, and writing copy for the graphics and post copy. View ad here: https://www.twine.net/signin graphicdesign paidads linkedinads campaignstrategy…