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I am a seasoned graphic designer with 15 years of experience leading teams in delivering innovative digital and print design solutions. At BeamReel, I shape the brand identity and lead UX/UI design to create engaging user experiences that drive business growth. Collaborating closely with product teams, I ensure every design aligns with strategic objectives. Previously, I spearheaded the digital design team at Channel 10, enhancing user engagement through UX/UI across multiple platforms including web, mobile, and connected TV apps. Skilled in motion design, prototyping, and design systems, I blend creative direction with user-centred focus to deliver impactful digital products.…I am a seasoned graphic designer with 15 years of experience leading teams in delivering innovative digital and print design solutions. At BeamReel, I shape the brand identity and lead UX/UI design to create engaging user experiences that drive business growth. Collaborating closely with product teams, I ensure every design aligns with strategic objectives. Previously, I spearheaded the digital design team at Channel 10, enhancing user engagement through UX/UI across multiple platforms including web, mobile, and connected TV apps. Skilled in motion design, prototyping, and design systems, I blend creative direction with user-centred focus to deliver impactful digital products.

Darrell Rogers

Web Designer, UI Designer, Brand Designer, +6

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I am a seasoned graphic designer with 15 years of experience leading teams in delivering innovative digital and print design solutions. At BeamReel, I shape the brand identity and lead UX/UI design to create engaging user experiences that drive business growth. Collaborating closely with product teams, I ensure every design aligns with strategic objectives. Previously, I spearheaded the digital design team at Channel 10, enhancing user engagement through UX/UI across multiple platforms including web, mobile, and connected TV apps. Skilled in motion design, prototyping, and design systems, I blend creative direction with user-centred focus to deliver impactful digital products.…I am a seasoned graphic designer with 15 years of experience leading teams in delivering innovative digital and print design solutions. At BeamReel, I shape the brand identity and lead UX/UI design to create engaging user experiences that drive business growth. Collaborating closely with product teams, I ensure every design aligns with strategic objectives. Previously, I spearheaded the digital design team at Channel 10, enhancing user engagement through UX/UI across multiple platforms including web, mobile, and connected TV apps. Skilled in motion design, prototyping, and design systems, I blend creative direction with user-centred focus to deliver impactful digital products.

Available to hire

I am a seasoned graphic designer with 15 years of experience leading teams in delivering innovative digital and print design solutions. At BeamReel, I shape the brand identity and lead UX/UI design to create engaging user experiences that drive business growth. Collaborating closely with product teams, I ensure every design aligns with strategic objectives.

Previously, I spearheaded the digital design team at Channel 10, enhancing user engagement through UX/UI across multiple platforms including web, mobile, and connected TV apps. Skilled in motion design, prototyping, and design systems, I blend creative direction with user-centred focus to deliver impactful digital products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Graphic Designer at BeamReel

February 1, 2024 - Present

Led the evolution of the BeamReel brand identity ensuring consistency across digital and marketing assets. Directed UX/UI design for BeamReel's app and web client portal, optimizing user flows and adding payment features. Created promotional animations and product demos using After Effects that supported sales pitch success. Collaborated with product managers and developers to align design solutions with business goals. Developed interactive prototypes to assist user testing and design refinement. Built a scalable design system streamlining workflows, improved international team collaboration, and enhanced business account onboarding conversion rates.

Senior Graphic Designer at Channel 10

February 1, 2024 - August 30, 2025

Led UX and UI design for all 10 Play digital products across web, iOS, Android, and connected TV apps to deliver a unified user experience. Partnered with Sales to develop innovative advertising units securing client sponsorships. Created and maintained graphics for over 100 show pages and app store assets for major programs. Delivered responsive animated EDMs and HTML5 banners that promoted content launches and boosted user engagement. Presented project outcomes to senior stakeholders and coached team members enhancing team performance and retention. Successfully increased video views and premium digital revenue through design innovation and leadership.

Designer at Channel 10

July 1, 2018 - August 30, 2025

Redesigned the UX and UI of 10 Play’s website and apps resulting in over 150% increase in video views. Expanded in-house design capacity by enhancing team skills, growing the team and reducing reliance on external agencies. Created sponsored mock-ups to support the Sales team and generated additional revenue. Improved project delivery times and client satisfaction by implementing service level agreements (SLAs), leading to more efficient workflow management.