Available to hire
I am a seasoned UX/Product Designer with over 18 years of experience delivering high-impact digital solutions primarily across the MENA region. I specialize in transforming complex business challenges into intuitive, scalable, and conversion-focused user experiences, combining deep expertise in product usability, user research, and cross-functional collaboration.
I am passionate about balancing user needs, business goals, and technical feasibility to create strategic design solutions. Certified in Product Management and DesignOps, I thrive in fast-paced environments, driving growth, simplifying workflows, and elevating customer satisfaction through innovative user-centered design.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Design Manager - UI/UX at Design Ninja FZ LLC (Freelance)
December 1, 2023 - PresentLeading and mentoring high-performing UI/UX teams by driving innovation through user-centered design and strategic execution. Recruiting and developing top-tier design talent and managing project scopes, budgets, and timelines to ensure quality and consistency. Streamlining workflows and maintaining clear communication frameworks aligned with business goals. Integrating industry trends and best practices to elevate team performance and delivering scalable, intuitive digital experiences across web, mobile, and enterprise platforms while fostering a culture of growth and design excellence.
Senior UX Designer at Publicis Sapient
June 30, 2023 - August 26, 2025Collaborated with cross-functional teams including engineers and product managers to craft seamless, user-centered product experiences. Applied advanced UX research methods such as information architecture, wireframing, and usability testing to guide design decisions. Produced storyboards, mockups, and interactive prototypes clarifying complex journeys and enhancing usability. Facilitated stakeholder workshops ensuring alignment between user goals and business priorities. Streamlined high-friction user flows and delivered production-ready interfaces across mobile and web platforms.
Senior Designer at LMTD MENA FZ LLC
January 31, 2019 - August 26, 2025Created engaging websites and mobile applications focusing on UX/UI and digital art direction. Delivered end-to-end eCommerce solutions integrating payment/shipping APIs like Xero and building CMS platforms including ADNOC Oasis and Vitabrid. Implemented performance-tracking tools such as Hotjar, UpViral, and Unbounce to monitor campaign KPIs and user behavior. Presented interactive demos to stakeholders and collaborated to develop CRM-integrated landing pages enhancing lead generation. Informed decisions through data-driven research and user testing.
Creative Lead at Bravado Media (Short-term Contract)
December 31, 2014 - August 26, 2025Directed a multidisciplinary team of designers, developers, and social media professionals providing creative leadership across digital initiatives. Partnered with clients to define business goals and managed workflow and task delegation. Presented concepts, business proposals, and interactive design prototypes internally and externally. Enhanced campaign effectiveness by guiding social teams with lead-generation and brand awareness strategies, and set quality benchmarks for code and technical integration across digital platforms.
Digital Lead at eMediaLink
July 31, 2014 - August 26, 2025Produced high-impact websites, event microsites, and print/digital marketing collateral with a UI/UX focus. Spearheaded Salesforce integration into CMS to support sales and support teams. Delivered rich media content across digital platforms and maintained client landing pages aligned with promotions. Boosted social engagement by developing interactive Facebook apps and collaborated with developers to explore emerging technologies and enhance usability standards.
Senior Designer at AudienceAlive (Previously Satellite Visual Communication)
March 31, 2011 - August 26, 2025Delivered impactful multimedia presentations and interactive experiences for events, such as live voting systems used at corporate leadership sessions. Produced high-quality visual content for various clients. Managed website redesign applying SEO and analytics to improve visibility. Created print collateral supporting go-to-market initiatives and collaborated with clients on sales and investor presentations.
Graphic Web Designer at Dotcom Arabia
December 31, 2007 - August 26, 2025Designed rich media assets for social campaigns and digital platforms improving user engagement. Worked with developers to build innovative web experiences including travel tech and video-sharing platforms. Managed full design cycles from wireframes to final UI, ensuring responsive design across platforms. Enhanced brand identity with clean, impactful visuals for web and print.
Creative Designer at Catwalk Production
December 31, 2006 - August 26, 2025Conceptualized and produced high-impact visual content for TV shows, concerts, and international events boosting audience engagement and brand visibility. Collaborated on business proposals, promotional campaigns, and magazine ads. Led design and launch of the company website increasing online traffic and interaction. Delivered consistent branding across print materials managing production from concept through delivery with strong attention to detail and deadlines.
Design Manager - UI/UX at Design Ninja FZ LLC (Freelance)
December 1, 2023 - PresentLead and mentor UI/UX teams driving innovation through user-centered design and strategic execution. Manage recruitment, project scopes, budgets, and timelines ensuring quality and consistency. Streamline workflows and maintain clear communication to align design execution with business goals. Integrate industry trends and design best practices to elevate team performance and creative output, delivering scalable digital experiences across web, mobile, and enterprise platforms while fostering a culture of growth and design excellence.
Senior UX Designer at Publicis Sapient (Fulltime)
June 30, 2023 - August 26, 2025Collaborated with cross-functional teams including engineers and product managers to create seamless user-centered product experiences. Applied advanced UX research methods including information architecture, wireframing, and usability testing to drive insight-led design decisions. Produced storyboards, mockups, and prototypes to clarify complex journeys and improve usability. Facilitated stakeholder workshops to align user goals and business priorities, streamlined high-friction user flows, and delivered production-ready interfaces across mobile and web platforms.
Senior Designer at LMTD MENA FZ LLC (Fulltime)
January 31, 2019 - August 26, 2025Created engaging websites and mobile applications focusing on UX/UI and digital art direction. Delivered end-to-end ecommerce solutions integrating payment/shipping APIs including Xero and developed tailored CMS platforms such as ADNOC Oasis and Vitabrid. Implemented performance-tracking tools like Hotjar, UpViral, and Unbounce to monitor KPIs and user behavior. Presented interactive demos to stakeholders and collaborated internally to develop CRM-integrated landing pages improving lead generation. Utilized data-driven research and user testing to inform decisions.
Creative Lead at Bravado Media (Short-term Contract)
December 31, 2014 - August 26, 2025Directed multidisciplinary teams of designers, developers, and social media professionals delivering creative leadership across digital initiatives. Partnered with clients to define business goals and scope, managed workflow and task delegation. Presented concepts, business proposals, and interactive prototypes to stakeholders. Enhanced campaign effectiveness by guiding social teams in brand awareness and lead-generation strategies. Established quality benchmarks for code and technology integration across digital platforms and CMS-based apps.
Digital Lead at eMediaLink (Fulltime)
July 31, 2014 - August 26, 2025Produced high-impact websites, event microsites, and marketing collateral with emphasis on UI/UX. Led Salesforce integration into company CMS to support sales and support teams. Delivered rich media content across digital platforms and maintained client landing pages aligned with promotions. Increased social engagement through interactive Facebook app development and collaborated with developers on emerging technologies to enhance usability standards.
Senior Designer at AudienceAlive (Previously Satellite Visual Communication) (Fulltime)
March 31, 2011 - August 26, 2025Delivered multimedia presentations and interactive experiences for events including live voting systems for corporate gatherings. Produced visual content for small businesses and large enterprises. Managed website redesign incorporating SEO and analytics to improve visibility. Created print collateral supporting market initiatives and collaborated with clients on sales and investor presentations.
Graphic Web Designer at Dotcom Arabia (Fulltime)
December 31, 2007 - August 26, 2025Designed rich media assets for social campaigns and digital platforms enhancing user engagement. Collaborated with developers to build web experiences including travel tech and video-sharing platforms. Managed full design cycles from wireframing to final UI ensuring responsive design compatibility. Enhanced brand identity through impactful visuals across web and print.
Creative Designer at Catwalk Production (Fulltime)
December 31, 2006 - August 26, 2025Conceptualized and produced visual content for TV shows, concerts, and international events to boost engagement and brand visibility. Collaborated with stakeholders on business proposals, campaigns, and magazine ads. Led company website design and launch improving online traffic and interaction. Delivered consistent branding across print materials managing full production from concept to delivery with attention to detail and deadlines.
Design Manager - UI/UX at Design Ninja FZ LLC (Freelance)
December 1, 2023 - PresentLead and mentor high-performing UI/UX teams, driving innovation through user-centered design and strategic execution. Responsibilities included recruiting and developing top-tier design talent while managing project scopes, budgets, and timelines to ensure quality and consistency. Streamlined workflows and maintained clear communication frameworks to align design execution with business goals. Integrated industry trends and design best practices to elevate team performance and creative output, focusing on scalable, intuitive digital experiences across web, mobile, and enterprise platforms.
Senior UX Designer at Publicis Sapient
June 30, 2023 - August 26, 2025Collaborated with cross-functional teams to craft seamless, user-centered product experiences. Applied advanced UX research methods including information architecture, wireframing, and usability testing to inform design decisions. Produced storyboards, mockups, and interactive prototypes to optimize user journeys and improve overall usability. Facilitated stakeholder workshops to align user goals with business priorities and delivered production-ready interfaces for web and mobile platforms.
Senior Designer at LMTD MENA FZ LLC
January 31, 2019 - August 26, 2025Created engaging websites and mobile apps focused on UX/UI and digital art direction. Delivered end-to-end eCommerce solutions integrating payment and shipping APIs and building tailored CMS platforms for clients such as ADNOC Oasis and Vitabrid. Implemented performance-tracking tools including Hotjar and Unbounce to monitor KPIs and user behavior. Presented interactive demos and collaborated with teams on CRM-integrated landing pages to enhance lead generation based on data-driven research and user testing.
Creative Lead at Bravado Media (Short-term Contract)
December 31, 2014 - August 26, 2025Led multidisciplinary teams spanning design, development, and social media to deliver creative leadership across digital initiatives. Defined business goals and scopes with clients, managed workflows and task delegation. Presented concepts, proposals, and design prototypes to stakeholders. Improved campaign effectiveness by guiding social media teams in lead generation and brand awareness strategies and set quality benchmarks for code and tech integration.
Digital Lead at eMediaLink
July 31, 2014 - August 26, 2025Produced websites, event microsites, and marketing collateral focusing on UI/UX. Led Salesforce integration into company CMS to support sales and support teams. Delivered rich media content and maintained client landing pages aligned with promotions. Enhanced social engagement through interactive Facebook apps and collaborated with developers to explore new technologies and usability improvements.
Senior Designer at AudienceAlive (Previously Satellite Visual Communication)
March 31, 2011 - August 26, 2025Delivered multimedia presentations and interactive experiences for events, including live voting systems for corporate leadership sessions. Produced visual content for businesses of varying sizes. Led company website redesign incorporating SEO and analytics to increase visibility. Created print collateral for marketing and partnered with clients on sales and investor presentations.
Graphic Web Designer at Dotcom Arabia
December 31, 2007 - August 26, 2025Designed rich media assets for social campaigns, improving engagement. Collaborated with developers to build innovative web experiences including travel and video-sharing platforms. Managed design cycles from wireframes to final UI, ensuring responsive compatibility and enhanced brand identity across web and print.
Creative Designer at Catwalk Production
December 31, 2006 - August 26, 2025Conceptualized and produced visual content for TV shows, concerts and international events to boost audience engagement and brand visibility. Collaborated on proposals, promotional campaigns, and magazine ads. Led company website design and launch to increase online traffic and interaction. Delivered consistent branding across print materials, managing projects end-to-end.
Education
MBA, Project Management at Sunshine University
January 1, 2023 - August 26, 2025MBA, Project Management at Sunshine University
January 1, 2023 - August 26, 2025MBA, Project Management at Sunshine University
January 1, 2023 - August 26, 2025Qualifications
Certified in Product Management
January 11, 2030 - August 26, 2025Certified in DesignOps
January 11, 2030 - August 26, 2025LinkedIn Learning - Advance Your Skills In User Experience Design
January 11, 2030 - August 26, 2025LinkedIn Learning - Agile User Experience Design And Research
January 11, 2030 - August 26, 2025LinkedIn Learning - Branding Strategy: Define Your Creative Edge
January 11, 2030 - August 26, 2025LinkedIn Learning - Building Creative Organizations
January 11, 2030 - August 26, 2025LinkedIn Learning - Conducting Remote UX Research Interviews
January 11, 2030 - August 26, 2025LinkedIn Learning - Design Thinking: Data Intelligence
January 11, 2030 - August 26, 2025LinkedIn Learning - Design Thinking: Implementing The Process
January 11, 2030 - August 26, 2025LinkedIn Learning - Design Thinking: Prototyping
January 11, 2030 - August 26, 2025LinkedIn Learning - Empathy In UX Design
January 11, 2030 - August 26, 2025LinkedIn Learning - Figma For UX Design
January 11, 2030 - August 26, 2025LinkedIn Learning - Principle For UX Design
January 11, 2030 - August 26, 2025LinkedIn Learning - UX Deep Dive: Analyzing Data
January 11, 2030 - August 26, 2025LinkedIn Learning - UX Deep Dive: Foundational Research
January 11, 2030 - August 26, 2025LinkedIn Learning - UX Deep Dive: Mapping
January 11, 2030 - August 26, 2025LinkedIn Learning - UX Deep Dive: Remote Research
January 11, 2030 - August 26, 2025LinkedIn Learning - UX Deep Dive: Usability Testing
January 11, 2030 - August 26, 2025LinkedIn Learning - Design Thinking: Testing And Refining
January 11, 2030 - August 26, 2025LinkedIn Learning - Design Thinking: Understanding The Process
January 11, 2030 - August 26, 2025LinkedIn Learning - Develop Your Creative Thinking And Innovation Skills
January 11, 2030 - August 26, 2025LinkedIn Learning - Digital Transformation Foundations
January 11, 2030 - August 26, 2025LinkedIn Learning - UX Foundations: Content Strategy
January 11, 2030 - August 26, 2025LinkedIn Learning - UX Foundations: Generational Design
January 11, 2030 - August 26, 2025LinkedIn Learning - UX Foundations: Interaction Design
January 11, 2030 - August 26, 2025LinkedIn Learning - UX Foundations: Storytelling
January 11, 2030 - August 26, 2025LinkedIn Learning - Become A Product Manager
January 11, 2030 - August 26, 2025LinkedIn Learning - Product Management: Launching Your Product
January 11, 2030 - August 26, 2025LinkedIn Learning - Technical Product Management
January 11, 2030 - August 26, 2025LinkedIn Learning - Technology For Product Manager
January 11, 2030 - August 26, 2025LinkedIn Learning - UX Research Methods: Interviewing
January 11, 2030 - August 26, 2025LinkedIn Learning - UX Research: Journey Mapping
January 11, 2030 - August 26, 2025LinkedIn Learning - UX DesignOps: Managing Stakeholders
January 11, 2030 - August 26, 2025LinkedIn Learning - Customer Experience Strategy: Build A Customer-Centric Culture
January 11, 2030 - August 26, 2025LinkedIn Learning - Product Management First Steps
January 11, 2030 - August 26, 2025LinkedIn Learning - Product Management: Customer Development
January 11, 2030 - August 26, 2025LinkedIn Learning - Product Management: Building A Product Strategy
January 11, 2030 - August 26, 2025LinkedIn Learning - Product Management: Building A Product Roadmap
January 11, 2030 - August 26, 2025Product Management Certification
January 11, 2030 - August 26, 2025DesignOps Certification
January 11, 2030 - August 26, 2025Advance Your Skills In User Experience Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025Agile User Experience Design And Research (LinkedIn Learning)
January 11, 2030 - August 26, 2025Branding Strategy: Define Your Creative Edge (LinkedIn Learning)
January 11, 2030 - August 26, 2025Building Creative Organizations (LinkedIn Learning)
January 11, 2030 - August 26, 2025Conducting Remote UX Research Interviews (LinkedIn Learning)
January 11, 2030 - August 26, 2025Design Thinking: Data Intelligence (LinkedIn Learning)
January 11, 2030 - August 26, 2025Design Thinking: Implementing The Process (LinkedIn Learning)
January 11, 2030 - August 26, 2025Design Thinking: Prototyping (LinkedIn Learning)
January 11, 2030 - August 26, 2025Empathy In UX Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025Figma For UX Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025Principle For UX Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX Deep Dive: Analyzing Data (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX Deep Dive: Foundational Research (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX Deep Dive: Mapping (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX Deep Dive: Remote Research (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX Deep Dive: Usability Testing (LinkedIn Learning)
January 11, 2030 - August 26, 2025Design Thinking: Testing And Refining (LinkedIn Learning)
January 11, 2030 - August 26, 2025Design Thinking: Understanding The Process (LinkedIn Learning)
January 11, 2030 - August 26, 2025Develop Your Creative Thinking And Innovation Skills (LinkedIn Learning)
January 11, 2030 - August 26, 2025Digital Transformation Foundations (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX Foundations: Content Strategy (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX Foundations: Generational Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX Foundations: Interaction Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX Foundations: Storytelling (LinkedIn Learning)
January 11, 2030 - August 26, 2025Become A Product Manager (LinkedIn Learning)
January 11, 2030 - August 26, 2025Product Management: Launching Your Product (LinkedIn Learning)
January 11, 2030 - August 26, 2025Technical Product Management (LinkedIn Learning)
January 11, 2030 - August 26, 2025Technology For Product Manager (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX Research Methods: Interviewing (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX Research: Journey Mapping (LinkedIn Learning)
January 11, 2030 - August 26, 2025UX DesignOps: Managing Stakeholders (LinkedIn Learning)
January 11, 2030 - August 26, 2025Customer Experience Strategy: Build A Customer-Centric Culture (LinkedIn Learning)
January 11, 2030 - August 26, 2025Product Management First Steps (LinkedIn Learning)
January 11, 2030 - August 26, 2025Product Management: Customer Development (LinkedIn Learning)
January 11, 2030 - August 26, 2025Product Management: Building A Product Strategy (LinkedIn Learning)
January 11, 2030 - August 26, 2025Product Management: Building A Product Roadmap (LinkedIn Learning)
January 11, 2030 - August 26, 2025Product Management Certification
January 11, 2030 - August 26, 2025DesignOps Certification
January 11, 2030 - August 26, 2025LinkedIn Learning Courses in UX Design and Product Management
January 11, 2030 - August 26, 2025Industry Experience
Professional Services, Software & Internet, Media & Entertainment, Retail
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