I am a seasoned UX/Product Designer with over 18 years of experience delivering high-impact digital solutions primarily across the MENA region. I specialize in transforming complex business challenges into intuitive, scalable, and conversion-focused user experiences, combining deep expertise in product usability, user research, and cross-functional collaboration. I am passionate about balancing user needs, business goals, and technical feasibility to create strategic design solutions. Certified in Product Management and DesignOps, I thrive in fast-paced environments, driving growth, simplifying workflows, and elevating customer satisfaction through innovative user-centered design.

Muhammad Rahil

I am a seasoned UX/Product Designer with over 18 years of experience delivering high-impact digital solutions primarily across the MENA region. I specialize in transforming complex business challenges into intuitive, scalable, and conversion-focused user experiences, combining deep expertise in product usability, user research, and cross-functional collaboration. I am passionate about balancing user needs, business goals, and technical feasibility to create strategic design solutions. Certified in Product Management and DesignOps, I thrive in fast-paced environments, driving growth, simplifying workflows, and elevating customer satisfaction through innovative user-centered design.

Available to hire

I am a seasoned UX/Product Designer with over 18 years of experience delivering high-impact digital solutions primarily across the MENA region. I specialize in transforming complex business challenges into intuitive, scalable, and conversion-focused user experiences, combining deep expertise in product usability, user research, and cross-functional collaboration.

I am passionate about balancing user needs, business goals, and technical feasibility to create strategic design solutions. Certified in Product Management and DesignOps, I thrive in fast-paced environments, driving growth, simplifying workflows, and elevating customer satisfaction through innovative user-centered design.

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Work Experience

Design Manager - UI/UX at Design Ninja FZ LLC (Freelance)
December 1, 2023 - Present
Leading and mentoring high-performing UI/UX teams by driving innovation through user-centered design and strategic execution. Recruiting and developing top-tier design talent and managing project scopes, budgets, and timelines to ensure quality and consistency. Streamlining workflows and maintaining clear communication frameworks aligned with business goals. Integrating industry trends and best practices to elevate team performance and delivering scalable, intuitive digital experiences across web, mobile, and enterprise platforms while fostering a culture of growth and design excellence.
Senior UX Designer at Publicis Sapient
June 30, 2023 - August 26, 2025
Collaborated with cross-functional teams including engineers and product managers to craft seamless, user-centered product experiences. Applied advanced UX research methods such as information architecture, wireframing, and usability testing to guide design decisions. Produced storyboards, mockups, and interactive prototypes clarifying complex journeys and enhancing usability. Facilitated stakeholder workshops ensuring alignment between user goals and business priorities. Streamlined high-friction user flows and delivered production-ready interfaces across mobile and web platforms.
Senior Designer at LMTD MENA FZ LLC
January 31, 2019 - August 26, 2025
Created engaging websites and mobile applications focusing on UX/UI and digital art direction. Delivered end-to-end eCommerce solutions integrating payment/shipping APIs like Xero and building CMS platforms including ADNOC Oasis and Vitabrid. Implemented performance-tracking tools such as Hotjar, UpViral, and Unbounce to monitor campaign KPIs and user behavior. Presented interactive demos to stakeholders and collaborated to develop CRM-integrated landing pages enhancing lead generation. Informed decisions through data-driven research and user testing.
Creative Lead at Bravado Media (Short-term Contract)
December 31, 2014 - August 26, 2025
Directed a multidisciplinary team of designers, developers, and social media professionals providing creative leadership across digital initiatives. Partnered with clients to define business goals and managed workflow and task delegation. Presented concepts, business proposals, and interactive design prototypes internally and externally. Enhanced campaign effectiveness by guiding social teams with lead-generation and brand awareness strategies, and set quality benchmarks for code and technical integration across digital platforms.
Digital Lead at eMediaLink
July 31, 2014 - August 26, 2025
Produced high-impact websites, event microsites, and print/digital marketing collateral with a UI/UX focus. Spearheaded Salesforce integration into CMS to support sales and support teams. Delivered rich media content across digital platforms and maintained client landing pages aligned with promotions. Boosted social engagement by developing interactive Facebook apps and collaborated with developers to explore emerging technologies and enhance usability standards.
Senior Designer at AudienceAlive (Previously Satellite Visual Communication)
March 31, 2011 - August 26, 2025
Delivered impactful multimedia presentations and interactive experiences for events, such as live voting systems used at corporate leadership sessions. Produced high-quality visual content for various clients. Managed website redesign applying SEO and analytics to improve visibility. Created print collateral supporting go-to-market initiatives and collaborated with clients on sales and investor presentations.
Graphic Web Designer at Dotcom Arabia
December 31, 2007 - August 26, 2025
Designed rich media assets for social campaigns and digital platforms improving user engagement. Worked with developers to build innovative web experiences including travel tech and video-sharing platforms. Managed full design cycles from wireframes to final UI, ensuring responsive design across platforms. Enhanced brand identity with clean, impactful visuals for web and print.
Creative Designer at Catwalk Production
December 31, 2006 - August 26, 2025
Conceptualized and produced high-impact visual content for TV shows, concerts, and international events boosting audience engagement and brand visibility. Collaborated on business proposals, promotional campaigns, and magazine ads. Led design and launch of the company website increasing online traffic and interaction. Delivered consistent branding across print materials managing production from concept through delivery with strong attention to detail and deadlines.
Design Manager - UI/UX at Design Ninja FZ LLC (Freelance)
December 1, 2023 - Present
Lead and mentor UI/UX teams driving innovation through user-centered design and strategic execution. Manage recruitment, project scopes, budgets, and timelines ensuring quality and consistency. Streamline workflows and maintain clear communication to align design execution with business goals. Integrate industry trends and design best practices to elevate team performance and creative output, delivering scalable digital experiences across web, mobile, and enterprise platforms while fostering a culture of growth and design excellence.
Senior UX Designer at Publicis Sapient (Fulltime)
June 30, 2023 - August 26, 2025
Collaborated with cross-functional teams including engineers and product managers to create seamless user-centered product experiences. Applied advanced UX research methods including information architecture, wireframing, and usability testing to drive insight-led design decisions. Produced storyboards, mockups, and prototypes to clarify complex journeys and improve usability. Facilitated stakeholder workshops to align user goals and business priorities, streamlined high-friction user flows, and delivered production-ready interfaces across mobile and web platforms.
Senior Designer at LMTD MENA FZ LLC (Fulltime)
January 31, 2019 - August 26, 2025
Created engaging websites and mobile applications focusing on UX/UI and digital art direction. Delivered end-to-end ecommerce solutions integrating payment/shipping APIs including Xero and developed tailored CMS platforms such as ADNOC Oasis and Vitabrid. Implemented performance-tracking tools like Hotjar, UpViral, and Unbounce to monitor KPIs and user behavior. Presented interactive demos to stakeholders and collaborated internally to develop CRM-integrated landing pages improving lead generation. Utilized data-driven research and user testing to inform decisions.
Creative Lead at Bravado Media (Short-term Contract)
December 31, 2014 - August 26, 2025
Directed multidisciplinary teams of designers, developers, and social media professionals delivering creative leadership across digital initiatives. Partnered with clients to define business goals and scope, managed workflow and task delegation. Presented concepts, business proposals, and interactive prototypes to stakeholders. Enhanced campaign effectiveness by guiding social teams in brand awareness and lead-generation strategies. Established quality benchmarks for code and technology integration across digital platforms and CMS-based apps.
Digital Lead at eMediaLink (Fulltime)
July 31, 2014 - August 26, 2025
Produced high-impact websites, event microsites, and marketing collateral with emphasis on UI/UX. Led Salesforce integration into company CMS to support sales and support teams. Delivered rich media content across digital platforms and maintained client landing pages aligned with promotions. Increased social engagement through interactive Facebook app development and collaborated with developers on emerging technologies to enhance usability standards.
Senior Designer at AudienceAlive (Previously Satellite Visual Communication) (Fulltime)
March 31, 2011 - August 26, 2025
Delivered multimedia presentations and interactive experiences for events including live voting systems for corporate gatherings. Produced visual content for small businesses and large enterprises. Managed website redesign incorporating SEO and analytics to improve visibility. Created print collateral supporting market initiatives and collaborated with clients on sales and investor presentations.
Graphic Web Designer at Dotcom Arabia (Fulltime)
December 31, 2007 - August 26, 2025
Designed rich media assets for social campaigns and digital platforms enhancing user engagement. Collaborated with developers to build web experiences including travel tech and video-sharing platforms. Managed full design cycles from wireframing to final UI ensuring responsive design compatibility. Enhanced brand identity through impactful visuals across web and print.
Creative Designer at Catwalk Production (Fulltime)
December 31, 2006 - August 26, 2025
Conceptualized and produced visual content for TV shows, concerts, and international events to boost engagement and brand visibility. Collaborated with stakeholders on business proposals, campaigns, and magazine ads. Led company website design and launch improving online traffic and interaction. Delivered consistent branding across print materials managing full production from concept to delivery with attention to detail and deadlines.
Design Manager - UI/UX at Design Ninja FZ LLC (Freelance)
December 1, 2023 - Present
Lead and mentor high-performing UI/UX teams, driving innovation through user-centered design and strategic execution. Responsibilities included recruiting and developing top-tier design talent while managing project scopes, budgets, and timelines to ensure quality and consistency. Streamlined workflows and maintained clear communication frameworks to align design execution with business goals. Integrated industry trends and design best practices to elevate team performance and creative output, focusing on scalable, intuitive digital experiences across web, mobile, and enterprise platforms.
Senior UX Designer at Publicis Sapient
June 30, 2023 - August 26, 2025
Collaborated with cross-functional teams to craft seamless, user-centered product experiences. Applied advanced UX research methods including information architecture, wireframing, and usability testing to inform design decisions. Produced storyboards, mockups, and interactive prototypes to optimize user journeys and improve overall usability. Facilitated stakeholder workshops to align user goals with business priorities and delivered production-ready interfaces for web and mobile platforms.
Senior Designer at LMTD MENA FZ LLC
January 31, 2019 - August 26, 2025
Created engaging websites and mobile apps focused on UX/UI and digital art direction. Delivered end-to-end eCommerce solutions integrating payment and shipping APIs and building tailored CMS platforms for clients such as ADNOC Oasis and Vitabrid. Implemented performance-tracking tools including Hotjar and Unbounce to monitor KPIs and user behavior. Presented interactive demos and collaborated with teams on CRM-integrated landing pages to enhance lead generation based on data-driven research and user testing.
Creative Lead at Bravado Media (Short-term Contract)
December 31, 2014 - August 26, 2025
Led multidisciplinary teams spanning design, development, and social media to deliver creative leadership across digital initiatives. Defined business goals and scopes with clients, managed workflows and task delegation. Presented concepts, proposals, and design prototypes to stakeholders. Improved campaign effectiveness by guiding social media teams in lead generation and brand awareness strategies and set quality benchmarks for code and tech integration.
Digital Lead at eMediaLink
July 31, 2014 - August 26, 2025
Produced websites, event microsites, and marketing collateral focusing on UI/UX. Led Salesforce integration into company CMS to support sales and support teams. Delivered rich media content and maintained client landing pages aligned with promotions. Enhanced social engagement through interactive Facebook apps and collaborated with developers to explore new technologies and usability improvements.
Senior Designer at AudienceAlive (Previously Satellite Visual Communication)
March 31, 2011 - August 26, 2025
Delivered multimedia presentations and interactive experiences for events, including live voting systems for corporate leadership sessions. Produced visual content for businesses of varying sizes. Led company website redesign incorporating SEO and analytics to increase visibility. Created print collateral for marketing and partnered with clients on sales and investor presentations.
Graphic Web Designer at Dotcom Arabia
December 31, 2007 - August 26, 2025
Designed rich media assets for social campaigns, improving engagement. Collaborated with developers to build innovative web experiences including travel and video-sharing platforms. Managed design cycles from wireframes to final UI, ensuring responsive compatibility and enhanced brand identity across web and print.
Creative Designer at Catwalk Production
December 31, 2006 - August 26, 2025
Conceptualized and produced visual content for TV shows, concerts and international events to boost audience engagement and brand visibility. Collaborated on proposals, promotional campaigns, and magazine ads. Led company website design and launch to increase online traffic and interaction. Delivered consistent branding across print materials, managing projects end-to-end.

Education

MBA, Project Management at Sunshine University
January 1, 2023 - August 26, 2025
MBA, Project Management at Sunshine University
January 1, 2023 - August 26, 2025
MBA, Project Management at Sunshine University
January 1, 2023 - August 26, 2025

Qualifications

Certified in Product Management
January 11, 2030 - August 26, 2025
Certified in DesignOps
January 11, 2030 - August 26, 2025
LinkedIn Learning - Advance Your Skills In User Experience Design
January 11, 2030 - August 26, 2025
LinkedIn Learning - Agile User Experience Design And Research
January 11, 2030 - August 26, 2025
LinkedIn Learning - Branding Strategy: Define Your Creative Edge
January 11, 2030 - August 26, 2025
LinkedIn Learning - Building Creative Organizations
January 11, 2030 - August 26, 2025
LinkedIn Learning - Conducting Remote UX Research Interviews
January 11, 2030 - August 26, 2025
LinkedIn Learning - Design Thinking: Data Intelligence
January 11, 2030 - August 26, 2025
LinkedIn Learning - Design Thinking: Implementing The Process
January 11, 2030 - August 26, 2025
LinkedIn Learning - Design Thinking: Prototyping
January 11, 2030 - August 26, 2025
LinkedIn Learning - Empathy In UX Design
January 11, 2030 - August 26, 2025
LinkedIn Learning - Figma For UX Design
January 11, 2030 - August 26, 2025
LinkedIn Learning - Principle For UX Design
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX Deep Dive: Analyzing Data
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX Deep Dive: Foundational Research
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX Deep Dive: Mapping
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX Deep Dive: Remote Research
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX Deep Dive: Usability Testing
January 11, 2030 - August 26, 2025
LinkedIn Learning - Design Thinking: Testing And Refining
January 11, 2030 - August 26, 2025
LinkedIn Learning - Design Thinking: Understanding The Process
January 11, 2030 - August 26, 2025
LinkedIn Learning - Develop Your Creative Thinking And Innovation Skills
January 11, 2030 - August 26, 2025
LinkedIn Learning - Digital Transformation Foundations
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX Foundations: Content Strategy
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX Foundations: Generational Design
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX Foundations: Interaction Design
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX Foundations: Storytelling
January 11, 2030 - August 26, 2025
LinkedIn Learning - Become A Product Manager
January 11, 2030 - August 26, 2025
LinkedIn Learning - Product Management: Launching Your Product
January 11, 2030 - August 26, 2025
LinkedIn Learning - Technical Product Management
January 11, 2030 - August 26, 2025
LinkedIn Learning - Technology For Product Manager
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX Research Methods: Interviewing
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX Research: Journey Mapping
January 11, 2030 - August 26, 2025
LinkedIn Learning - UX DesignOps: Managing Stakeholders
January 11, 2030 - August 26, 2025
LinkedIn Learning - Customer Experience Strategy: Build A Customer-Centric Culture
January 11, 2030 - August 26, 2025
LinkedIn Learning - Product Management First Steps
January 11, 2030 - August 26, 2025
LinkedIn Learning - Product Management: Customer Development
January 11, 2030 - August 26, 2025
LinkedIn Learning - Product Management: Building A Product Strategy
January 11, 2030 - August 26, 2025
LinkedIn Learning - Product Management: Building A Product Roadmap
January 11, 2030 - August 26, 2025
Product Management Certification
January 11, 2030 - August 26, 2025
DesignOps Certification
January 11, 2030 - August 26, 2025
Advance Your Skills In User Experience Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Agile User Experience Design And Research (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Branding Strategy: Define Your Creative Edge (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Building Creative Organizations (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Conducting Remote UX Research Interviews (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Design Thinking: Data Intelligence (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Design Thinking: Implementing The Process (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Design Thinking: Prototyping (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Empathy In UX Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Figma For UX Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Principle For UX Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX Deep Dive: Analyzing Data (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX Deep Dive: Foundational Research (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX Deep Dive: Mapping (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX Deep Dive: Remote Research (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX Deep Dive: Usability Testing (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Design Thinking: Testing And Refining (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Design Thinking: Understanding The Process (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Develop Your Creative Thinking And Innovation Skills (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Digital Transformation Foundations (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX Foundations: Content Strategy (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX Foundations: Generational Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX Foundations: Interaction Design (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX Foundations: Storytelling (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Become A Product Manager (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Product Management: Launching Your Product (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Technical Product Management (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Technology For Product Manager (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX Research Methods: Interviewing (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX Research: Journey Mapping (LinkedIn Learning)
January 11, 2030 - August 26, 2025
UX DesignOps: Managing Stakeholders (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Customer Experience Strategy: Build A Customer-Centric Culture (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Product Management First Steps (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Product Management: Customer Development (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Product Management: Building A Product Strategy (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Product Management: Building A Product Roadmap (LinkedIn Learning)
January 11, 2030 - August 26, 2025
Product Management Certification
January 11, 2030 - August 26, 2025
DesignOps Certification
January 11, 2030 - August 26, 2025
LinkedIn Learning Courses in UX Design and Product Management
January 11, 2030 - August 26, 2025

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Retail
    uniE621 Dream Journey Tourism Hub
    Dream Journey, a tourism company aiming to modernize its digital presence, approached me to completely redesign their customer-facing platform—a comprehensive travel and vacation hub. The project’s goal was to streamline the user journey from discovery to booking, enabling users to explore tours, reserve packages, and manage every part of their travel experience online. The platform needed to accommodate a wide range of travel segments including family holidays, solo adventures, and couples getaways—while also supporting backend features like user dashboards, refunds, and support ticketing. One of the most user-centric features was the “Reserve Now, Pay Later” capability, requiring trust, transparency, and clear user guidance throughout the booking flow. Complete project details are available at: https://www.twine.net/signin
    uniE621 DMCC Smart City Portal
    Dubai Multi Commodities Centre (DMCC), one of the UAE’s leading Freezone authorities, embarked on a bold initiative to transform its community services into a unified Smart City digital portal. The portal was envisioned as a central hub connecting DMCC business owners, residents, and visitors with a comprehensive suite of services—from permits and licensing to events, directories, and family activities. This web-based platform needed to accommodate both B2B and B2C use cases, integrating DMCC’s internal services with key government offerings in a way that felt seamless, secure, and user-friendly. Complete project details are available at: https://www.twine.net/signin
    uniE621 Roxana Aesthetics Website Redesign
    Roxana Aesthetics Clinic, a premium wellness brand specializing in non-invasive body, skin, and hair treatments, engaged me to completely overhaul their digital presence. The previous website lacked clarity, mobile responsiveness, and did not reflect the high-touch, clinical quality of their in-person services. The goal was to design a corporate-yet-commercially effective website that balanced the brand’s professional medical reputation with the needs of end users seeking aesthetic solutions. Core requirements included showcasing treatment information with before-and-after visuals, introducing expert practitioners with trust-building content, and enabling seamless online appointment booking and expert consultations. Complete project details are available at: https://www.twine.net/signin
    uniE621 ADCB Consumer App
    Abu Dhabi Commercial Bank (ADCB), one of the UAE’s leading financial institutions, approached our team with a pressing need to rethink the user experience of their consumer mobile banking application. Feedback from users highlighted a growing frustration: key features like fund transfers, bill payments, and service requests were either difficult to locate or buried within complex flows. The core objective was to redesign the application experience, prioritizing ease of navigation, discoverability of essential features, and streamlined transactional journeys—without compromising the security and compliance requirements of a financial platform. Complete project details are available at: https://www.twine.net/signin
    uniE621 ADDC Mobile App
    Abu Dhabi Distribution Company (ADDC), a key utility provider in the UAE capital, sought to redesign its consumer mobile application to better serve residents managing their Electricity and Water services. The app allows users to perform essential tasks like bill payments, move-in/move-out requests, tracking consumption, managing multiple properties, and requesting refunds. The existing application had become outdated, with users reporting friction in navigation, difficulty finding key features, and a lack of clarity around service status updates. The objective of this redesign was to deliver a modern, intuitive, and responsive experience that simplifies everyday utility tasks, encourages self-service, and improves transparency around service status and consumption. Complete project details are available at: https://www.twine.net/signin
    uniE621 NEOM Travel Trade Website
    NEOM, Saudi Arabia’s ambitious futuristic region, approached us with a vision to create a compelling digital presence tailored specifically for travel industry professionals. The goal was to design and launch the Travel Trade Website, a B2B platform that would invite and engage travel business owners—tour operators, agencies, and industry stakeholders—to discover NEOM’s untapped destinations and form strategic travel partnerships. This initiative was part of NEOM’s broader mission to position itself as the next global travel destination by creating tools that empower partners to promote and include NEOM in their travel offerings. The platform needed to reflect NEOM’s innovation-led values while providing clear, practical information and resources for potential partners. Complete project details are available at: https://www.twine.net/signin