Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a UX/UI Design Lead, Design Consultant, and Trainer & Mentor with over 15 years of experience delivering innovative, human-centered digital solutions across fintech, government, healthcare, and enterprise platforms. I specialize in crafting scalable design systems, driving UX strategy, and leading cross-functional teams to create seamless, accessible, and visually compelling user experiences. I excel at balancing business objectives with user needs, mentoring design talent, and providing strategic consulting to transform complex challenges into intuitive digital journeys that achieve measurable impact. My work spans multiple industries and large-scale projects, consistently delivering quality and innovation in design leadership.…I am a UX/UI Design Lead, Design Consultant, and Trainer & Mentor with over 15 years of experience delivering innovative, human-centered digital solutions across fintech, government, healthcare, and enterprise platforms. I specialize in crafting scalable design systems, driving UX strategy, and leading cross-functional teams to create seamless, accessible, and visually compelling user experiences. I excel at balancing business objectives with user needs, mentoring design talent, and providing strategic consulting to transform complex challenges into intuitive digital journeys that achieve measurable impact. My work spans multiple industries and large-scale projects, consistently delivering quality and innovation in design leadership.

Yaser Nazzal





I am a UX/UI Design Lead, Design Consultant, and Trainer & Mentor with over 15 years of experience delivering innovative, human-centered digital solutions across fintech, government, healthcare, and enterprise platforms. I specialize in crafting scalable design systems, driving UX strategy, and leading cross-functional teams to create seamless, accessible, and visually compelling user experiences. I excel at balancing business objectives with user needs, mentoring design talent, and providing strategic consulting to transform complex challenges into intuitive digital journeys that achieve measurable impact. My work spans multiple industries and large-scale projects, consistently delivering quality and innovation in design leadership.…I am a UX/UI Design Lead, Design Consultant, and Trainer & Mentor with over 15 years of experience delivering innovative, human-centered digital solutions across fintech, government, healthcare, and enterprise platforms. I specialize in crafting scalable design systems, driving UX strategy, and leading cross-functional teams to create seamless, accessible, and visually compelling user experiences. I excel at balancing business objectives with user needs, mentoring design talent, and providing strategic consulting to transform complex challenges into intuitive digital journeys that achieve measurable impact. My work spans multiple industries and large-scale projects, consistently delivering quality and innovation in design leadership.

Available to hire

I am a UX/UI Design Lead, Design Consultant, and Trainer & Mentor with over 15 years of experience delivering innovative, human-centered digital solutions across fintech, government, healthcare, and enterprise platforms. I specialize in crafting scalable design systems, driving UX strategy, and leading cross-functional teams to create seamless, accessible, and visually compelling user experiences.

I excel at balancing business objectives with user needs, mentoring design talent, and providing strategic consulting to transform complex challenges into intuitive digital journeys that achieve measurable impact. My work spans multiple industries and large-scale projects, consistently delivering quality and innovation in design leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

Work Experience

UX/UI Design Lead at Publicis Sapient | Digital Business Transformation Sector

October 1, 2019 - Present

Directed end-to-end UX/UI design initiatives for enterprise and government platforms in UAE, delivering scalable design systems and responsive digital ecosystems. Led cross-functional teams of designers and developers, acting as Consultant and Mentor to elevate design quality and grow team capabilities. Translated complex workflows into seamless, intuitive user journeys that improved efficiency and customer satisfaction. Championed WCAG compliance, scalability, and internationalization standards across all projects. Collaborated with product managers, engineers, and stakeholders to align design with business objectives and technical feasibility. Defined and enforced UX best practices, governance frameworks, and design documentation to ensure consistency and scalability.

UI/UX Design Lead at Equiti Group Limited | Forex & Trading Sector

September 30, 2019 - September 5, 2025

Partnered with business leaders to align digital design with strategic goals and user needs. Built and maintained scalable design systems and UI standards for consistency across platforms. Designed responsive, intuitive interfaces for mobile and web platforms. Executed usability and A/B testing to optimize experiences and improve performance.

Senior UI/UX Designer at Ministry of Economy & Commerce | Government Sector

September 30, 2018 - September 5, 2025

Collaborated with developers to design and implement new features and enhancements. Ensured UI and UX alignment across websites, mobile applications, and enterprise platforms. Applied brand guidelines consistently while adapting to local usability needs. Led interface testing to ensure visual accuracy, responsiveness, and quality.

Senior UI/UX Designer at Global One | Fintech, Digital Transformation, and Venture Building Sector

September 30, 2015 - September 5, 2025

Participated in requirement gathering and user needs assessment during product discovery. Designed and developed brand systems aligned with marketing and business objectives. Created intuitive and engaging interfaces for websites, apps, and smart TV platforms across Jordan & Kuwait.