Hi, I’m Vino Li, a creative motion graphic designer and illustrator with over 10 years of experience across advertising, publishing, and digital media. I specialize in motion graphics, branding, and UI assets for apps and campaigns, and I love crafting visual stories that align with brand goals. I’m passionate about collaborating with cross-disciplinary teams to deliver engaging content across branding, UI, social, and web platforms. I’ve led award-winning projects such as Sunshine Healing, which earned Best Direction at The Golden Film Festival Italy (2022), and I’ve been recognized as an App of the Day by Apple in 2021 and 2022. I thrive in fast-paced environments and enjoy turning complex concepts into clear, compelling visuals that resonate with audiences.…

Vino Li

Hi, I’m Vino Li, a creative motion graphic designer and illustrator with over 10 years of experience across advertising, publishing, and digital media. I specialize in motion graphics, branding, and UI assets for apps and campaigns, and I love crafting visual stories that align with brand goals. I’m passionate about collaborating with cross-disciplinary teams to deliver engaging content across branding, UI, social, and web platforms. I’ve led award-winning projects such as Sunshine Healing, which earned Best Direction at The Golden Film Festival Italy (2022), and I’ve been recognized as an App of the Day by Apple in 2021 and 2022. I thrive in fast-paced environments and enjoy turning complex concepts into clear, compelling visuals that resonate with audiences.…

Available to hire

Hi, I’m Vino Li, a creative motion graphic designer and illustrator with over 10 years of experience across advertising, publishing, and digital media. I specialize in motion graphics, branding, and UI assets for apps and campaigns, and I love crafting visual stories that align with brand goals. I’m passionate about collaborating with cross-disciplinary teams to deliver engaging content across branding, UI, social, and web platforms.

I’ve led award-winning projects such as Sunshine Healing, which earned Best Direction at The Golden Film Festival Italy (2022), and I’ve been recognized as an App of the Day by Apple in 2021 and 2022. I thrive in fast-paced environments and enjoy turning complex concepts into clear, compelling visuals that resonate with audiences.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Motion Graphic Designer at Heartworks Pty Ltd
May 1, 2024 - Present
Design and produce motion graphics, animation, and video assets for digital campaigns and marketing. Collaborate with the creative team to deliver content across branding, app UI, social media, and web platforms. Develop engaging visual narratives that align with client objectives and brand identities.
Graphic Designer (Part-Time) at Department of Home and Gifts
May 1, 2024 - September 30, 2025
Designed catalogs, flyers, web, and social media assets to support marketing campaigns. Created cohesive visual branding across print and digital platforms. Delivered high-quality designs under tight timelines while maintaining brand consistency.
Art Director (Animated Short Film – Sunshine Healing) at Sunshine Healing
July 1, 2022 - September 30, 2025
Led the full creative process: storyboard, illustration, animation, VFX, and sound design. Directed the film to win Best Direction at The Golden Film Festival, Italy (2022).
UI / Graphic Designer at My First Museum App
December 1, 2020 - September 30, 2025
Designed the full app interface, icons, animations, and illustrations. Published in 2021; Featured on the App Store (2021 & 2022).
Lead Designer at Men’s Health Magazine
March 1, 2017 - September 30, 2025
Directed the visual design of the magazine, managing layouts and art direction for photography. Contributed to marketing campaigns and brand strategy.
Graphic Designer at Good Housekeeping Magazine
October 1, 2013 - September 30, 2025
Designed catalogs, branding, and editorial layouts for print and digital campaigns.
Art Director at DDB Worldwide
October 1, 2011 - September 30, 2025
Delivered advertising campaigns for clients including Volkswagen, Epson, Great Wall Motors, Kappa.

Education

Bachelor of Design at Beijing University of Finance & Economics
September 1, 1999 - July 1, 2003

Qualifications

Diploma of Screen & Media (Screen Art)
February 5, 2021 - December 10, 2021

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other