I am a results-oriented marketing graduate with proven expertise in digital marketing, data analysis, and content strategy. Skilled in executing impactful marketing campaigns, optimizing brand positioning, and utilizing analytical insights to improve engagement. I hold a Master of Business (Marketing) from Queensland University of Technology, Brisbane. I am committed to developing effective and sustainable marketing strategies and enhancing customer experiences across various sectors. With over two years of professional experience, I have successfully implemented marketing campaigns across diverse sectors including Retail, Mining, FMCG, Technology, and Entertainment. I have developed strong expertise in data analytics, brand positioning, and customer acquisition strategies for social media platforms. Additionally, I have practical experience in camera operation within the context of social media journalism, and I actively engage in industry collaborations and marketing societies.

Sakshi Srivastava

I am a results-oriented marketing graduate with proven expertise in digital marketing, data analysis, and content strategy. Skilled in executing impactful marketing campaigns, optimizing brand positioning, and utilizing analytical insights to improve engagement. I hold a Master of Business (Marketing) from Queensland University of Technology, Brisbane. I am committed to developing effective and sustainable marketing strategies and enhancing customer experiences across various sectors. With over two years of professional experience, I have successfully implemented marketing campaigns across diverse sectors including Retail, Mining, FMCG, Technology, and Entertainment. I have developed strong expertise in data analytics, brand positioning, and customer acquisition strategies for social media platforms. Additionally, I have practical experience in camera operation within the context of social media journalism, and I actively engage in industry collaborations and marketing societies.

Available to hire

I am a results-oriented marketing graduate with proven expertise in digital marketing, data analysis, and content strategy. Skilled in executing impactful marketing campaigns, optimizing brand positioning, and utilizing analytical insights to improve engagement. I hold a Master of Business (Marketing) from Queensland University of Technology, Brisbane. I am committed to developing effective and sustainable marketing strategies and enhancing customer experiences across various sectors.

With over two years of professional experience, I have successfully implemented marketing campaigns across diverse sectors including Retail, Mining, FMCG, Technology, and Entertainment. I have developed strong expertise in data analytics, brand positioning, and customer acquisition strategies for social media platforms. Additionally, I have practical experience in camera operation within the context of social media journalism, and I actively engage in industry collaborations and marketing societies.

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Work Experience

Digital Marketing Intern at Wahoo Advertising
February 1, 2025 - Present
Executed and optimized multi-channel digital campaigns using Google Ads, Meta, email, and SEO. Utilized tools like Google Analytics, Meta Business Suite, and Mailchimp for campaign management. Created content for social media, email marketing, and client activations. Conducted SEO tasks including keyword research, on-page optimization, and performance tracking. Contributed creative concepts in campaign strategy sessions and managed content calendars while monitoring key campaign metrics.
Sales and Marketing Assistant at PERA
December 1, 2024 - Present
Executed targeted campaigns across email, social media, and paid media platforms such as Meta and Google Ads. Researched industry trends, competitor activity, and audience insights to help inform strategy. Created content for social media, blogs, and newsletters to drive engagement and conversions.
Marketing Intern at Technology Cue
June 30, 2024 - July 10, 2025
Edited the website and designed the new logo. Researched industry trends, consumer behavior, and competitor strategies to refine marketing initiatives. Produced engaging social media content and newsletters to drive audience engagement. Posted weekly blogs on the website.
Internship and Admin at Athena Energy Holdings
June 30, 2020 - July 10, 2025
Designed and developed a corporate portfolio and presentation decks for client engagement. Facilitated branding initiatives, contributing to the company’s logo design and visual identity. Recorded and documented key insights from business meetings to support strategic planning.
Marketing Intern at Technology Cue
June 30, 2024 - August 5, 2025
Executed targeted campaigns across email, social media, and paid media (Meta, Google Ads). Conducted research on industry trends, competitor activity, and audience insights to inform strategy. Created content for social media, blogs, and newsletters to drive engagement and conversions.
Digital Marketing Intern at Wahoo Advertising
February 1, 2025 - Present
Executed and optimized multi-channel digital campaigns (Google Ads, Meta, email, SEO). Utilized Google Analytics, Meta Business Suite, and Mailchimp for campaign management. Created content for social media, email marketing, and client activations. Conducted SEO tasks including keyword research, on-page optimization, and performance tracking. Contributed creative concepts in campaign strategy sessions. Managed content calendars and monitored key campaign metrics.
Internship and Admin at Athena Energy Holdings
June 30, 2020 - August 5, 2025
Designed and developed a corporate portfolio and presentation decks for client engagement. Facilitated branding initiatives contributing to the company’s logo design and visual identity. Recorded and documented key business meeting insights to support strategic planning. Edited the website and designed the new logo. Researched industry trends, consumer behavior, and competitor strategies to refine marketing initiatives. Produced engaging social media content and newsletters to drive audience engagement. Posted weekly blogs on the website.
Sales and Marketing Assistant at PERA
December 1, 2024 - Present
Digital Marketing Intern at Wahoo Advertising, Brisbane
July 31, 2025 - August 20, 2025
Assisted with the implementation and optimisation of multi-channel digital marketing campaigns including Google Ads and Meta. Gained practical experience using tools such as Google Analytics, Meta Business Suite, and Mailchimp. Contributed to content creation for social media, email marketing, and client campaigns. Supported SEO tasks including keyword research and on-page optimisation. Participated in team brainstorming and monitored campaign performance metrics, preparing weekly reports for internal and client review.
Sales and Marketing Assistant at PERA, Brisbane
December 1, 2024 - Present
Managed sales at retail centre and executed targeted marketing campaigns across email, social media, and paid advertising. Conducted research on industry trends, competitor strategies, and audience preferences to support campaign and content planning. Developed content for social media platforms, blog posts, and newsletters to engage audiences and promote products or services.
Marketing Intern at Technology Cue, Brisbane
February 29, 2024 - August 20, 2025
Executed targeted marketing campaigns across email, social media, and paid advertising. Researched industry trends, consumer behaviour, and competitor strategies to refine marketing initiatives. Produced engaging social media content and newsletters, driving audience engagement.
Internship and Admin at Athena Energy Holdings, Singapore
March 31, 2020 - August 20, 2025
Designed and developed a corporate portfolio and presentation decks for client engagement. Facilitated branding initiatives including the company’s logo design and visual identity. Recorded and documented key insights from business meetings to support strategic planning.

Education

Bachelor’s in Business (Marketing) at Monash University Melbourne
February 1, 2019 - December 31, 2023
Certificate in Media and Communication at PSB Academy Singapore
June 1, 2018 - December 31, 2018
IB Diploma at Global Indian International School (Singapore)
February 1, 2016 - May 31, 2018
Master’s in Business (Marketing) at Queensland University of Technology (QUT)
June 1, 2023 - November 30, 2024
Bachelor’s in Business (Marketing) at Monash University Melbourne
February 1, 2019 - December 1, 2023
Certificate in Media and Communication at PSB Academy Singapore
June 1, 2018 - December 1, 2018
IB Diploma at Global Indian International School (Singapore)
February 1, 2016 - May 1, 2018
Master of Business (Marketing) at Queensland University of Technology, Brisbane
June 1, 2023 - December 31, 2024
Bachelor of Business (Marketing) at Monash University, Melbourne
February 1, 2019 - December 31, 2023
Certificate in Media and Communication at PSB Academy, Singapore
June 1, 2018 - December 31, 2018
IB Diploma at Global Indian International School, Singapore
February 1, 2016 - May 31, 2018
High School at Global Indian International School, Singapore
February 1, 2006 - February 28, 2016

Qualifications

Member of AMI (Australian Marketing Institution)
January 11, 2030 - July 10, 2025
Member of ADMA (Association of Data Driven Marketing and Advertising)
January 11, 2030 - July 10, 2025
485 VISA
January 11, 2030 - January 31, 2028

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Energy & Utilities