I’m Kayleigh Keenan, a Brand and Marketing Manager with over 12 years of experience developing and enhancing digital marketing strategies for corporate entities and brands. I am passionate about working with visionary brands that aspire to achieve big goals. With a track record of turning ambitious visions into reality, I thrive in challenging environments where there's no job too big. I excel at staying ten steps ahead of the competition, ensuring that brands I work with maintain their lead in the market. If you're seeking a Marketing Manager who can translate your aspirations into tangible success and keep your brand's marketing efforts ahead of the curve, I am the perfect candidate to drive your vision forward.…

Kayleigh Keenan

I’m Kayleigh Keenan, a Brand and Marketing Manager with over 12 years of experience developing and enhancing digital marketing strategies for corporate entities and brands. I am passionate about working with visionary brands that aspire to achieve big goals. With a track record of turning ambitious visions into reality, I thrive in challenging environments where there's no job too big. I excel at staying ten steps ahead of the competition, ensuring that brands I work with maintain their lead in the market. If you're seeking a Marketing Manager who can translate your aspirations into tangible success and keep your brand's marketing efforts ahead of the curve, I am the perfect candidate to drive your vision forward.…

Available to hire

I’m Kayleigh Keenan, a Brand and Marketing Manager with over 12 years of experience developing and enhancing digital marketing strategies for corporate entities and brands. I am passionate about working with visionary brands that aspire to achieve big goals. With a track record of turning ambitious visions into reality, I thrive in challenging environments where there’s no job too big.
I excel at staying ten steps ahead of the competition, ensuring that brands I work with maintain their lead in the market. If you’re seeking a Marketing Manager who can translate your aspirations into tangible success and keep your brand’s marketing efforts ahead of the curve, I am the perfect candidate to drive your vision forward.

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Language

English
Fluent

Work Experience

Senior Digital Media Officer at NHS Scotland
January 1, 2022 - January 1, 2022
Led digital media strategy, expanded social media presence, and delivered cross-channel campaigns; collaborated with influencers; improved online visibility and engagement metrics.
Brand and Digital Growth Manager at Special Day Bridal
January 1, 2020 - January 1, 2020
Led brand growth and digital marketing across campaigns; built e-commerce and web presence; managed influencer partnerships; optimized ROI and budgets; created content such as lookbooks and marketing materials.
Senior Operations Executive at Progressive Partnership
January 1, 2014 - January 1, 2014
Market research to identify target markets, market conditions, customer behavior, industry trends and competition. Collected and analyzed data; designed detailed questionnaires and surveys for qualitative and quantitative work.
Senior Digital Media Officer at NHS Scotland
December 31, 2022 - December 31, 2022
Achieved 40% growth in social media accounts within 8 months. Executed a comprehensive cross-channel social media strategy on Facebook, Twitter, and LinkedIn. Created, implemented, and led the digital recruitment strategy to increase brand awareness, enhance staff retention, and boost the quality of hires through a blended paid and organic media approach, as well as employee advocacy. Collaborated with cross-functional teams to align social media content with organizational initiatives.
Brand and Digital Growth Manager at Progressive Partnership (Special Day Bridal brand)
December 31, 2020 - December 31, 2020
Led brand and digital growth for Special Day Bridal. Developed and executed integrated marketing strategies across digital channels, including SEO, social media, paid media, and content marketing. Managed budgets, analyzed consumer behavior and industry trends, identified target markets, and aligned campaigns with business objectives. Collaborated with cross-functional teams to support brand initiatives and recruitment campaigns, building brand awareness and employer branding.
Senior Operations Executive at Progressive Partnership
December 31, 2014 - December 31, 2014
Conducted market research to identify target markets, market conditions, customer behavior, industry trends and competition. Collected and analyzed data, designed detailed questionnaires and surveys for qualitative and quantitative research.
Brand and Digital Growth Manager at The Special Day Bridal
January 1, 2020 - January 1, 2020
Led brand development and digital growth for The Special Day Bridal, expanding brand visibility and e-commerce performance. Established and managed influencer partnerships, collaborated with fashion bloggers and complementary brands, and grew social media and online presence. Built and led a cross-functional marketing team, overseeing a multi-channel strategy (SEO, paid social, email, content) and integrating a Shopify-based e-commerce platform to enhance the customer experience. Implemented SEO and data-driven optimization, audience segmentation, and ROI analysis; managed budgets and creative production; nurtured partnerships with influencers and bridal brands; produced UX-focused website design; executed paid social campaigns and content strategies to drive conversions and awareness.
Senior Operations Executive at Progressive Partnerships
January 1, 2014 - January 1, 2014
Performed market research to identify target markets, market conditions, customer behavior, industry trends and competition. Collected and analyzed data; designed detailed questionnaires and surveys for qualitative and quantitative research.
Senior Digital Media Officer at NHS Scotland / Health Care Improvement Scotland
January 1, 2022 - January 1, 2022
Expanded social media following and visibility; developed and implemented a comprehensive cross-channel social media strategy for Facebook, Twitter and LinkedIn. Led the digital recruitment strategy to raise brand awareness and staff retention. Managed website UX/design in Shopify, and paid social campaigns; optimized ad budgets, creative, and targeting; analyzed performance and ROI; integrated social media with the brand's e-commerce platform; stayed updated on fashion and social media trends to maintain relevance; supported brand and communications.

Education

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Qualifications

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Industry Experience

Healthcare, Media & Entertainment, Retail, Professional Services, Software & Internet, Government, Real Estate & Construction