Yihui is an illustrator and graphic designer based in Lyon, France. She graduated with honors from École Émile Cohl, where she earned her master’s degree in illustration design. Her artwork and illustrations capture everyday moments—life experiences, stories, and insights into contemporary society—with a style that feels both whimsical and slightly surreal, often laced with dark humor. Concepts and stories are transformed into dynamic visual representations that effectively communicate to her audience. Click here to see more work: _Website not available. Sign in: https://www.twine.net/signup_ Selected Client: The Transmitter, FLAASH, Panthère Première, The good party, Bureau de Genève, Délégation Culturelle et Économique de Taipei, Laboratory of Biometry and Evolutionary Biology…

Yihui Chang

PRO

Yihui is an illustrator and graphic designer based in Lyon, France. She graduated with honors from École Émile Cohl, where she earned her master’s degree in illustration design. Her artwork and illustrations capture everyday moments—life experiences, stories, and insights into contemporary society—with a style that feels both whimsical and slightly surreal, often laced with dark humor. Concepts and stories are transformed into dynamic visual representations that effectively communicate to her audience. Click here to see more work: _Website not available. Sign in: https://www.twine.net/signup_ Selected Client: The Transmitter, FLAASH, Panthère Première, The good party, Bureau de Genève, Délégation Culturelle et Économique de Taipei, Laboratory of Biometry and Evolutionary Biology…

Available to hire

Yihui is an illustrator and graphic designer based in Lyon, France. She graduated with honors from École Émile Cohl, where she earned her master’s degree in illustration design.

Her artwork and illustrations capture everyday moments—life experiences, stories, and insights into contemporary society—with a style that feels both whimsical and slightly surreal, often laced with dark humor. Concepts and stories are transformed into dynamic visual representations that effectively communicate to her audience.

Click here to see more work: Website not available. Sign in: https://www.twine.net/signup

Selected Client:
The Transmitter, FLAASH, Panthère Première, The good party, Bureau de Genève, Délégation Culturelle et Économique de Taipei, Laboratory of Biometry and Evolutionary Biology

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Language

English
Fluent
French
Advanced
Chinese
Fluent

Work Experience

Graphic Designer, Illustrator (Freelance) at Global (Taiwan, EU, US) - Freelance
January 1, 2019 - November 25, 2025
Designed branding systems, digital and print communication materials, and editorial illustrations for independent brands and public-interest organizations addressing scientific and social themes. Collaborated across 4 countries and 3 time zones to translate complex ideas into clear, consistent visual communication.
Brand & Visual Designer at ADVUE
June 1, 2025 - June 1, 2025
Expanded and systemized two existing brand identity systems by developing visual guidelines, color extensions, and supporting graphic assets used across digital and print touchpoints. Developed website layouts and marketing assets through an iterative process over 3 months, improving clarity and consistency.
Graphic Designer, Project Manager (Part-time, then full-time after graduation) at Studio 247 Visual Art
January 1, 2020 - January 1, 2020
Contributed to 5+ visual communication projects, including concept development, print materials, and illustrations for cultural and public-sector clients. Managed two 'BLACK AND BLUE COSMOS' exhibitions from concept to completion.
Graphic Designer, Illustrator (Internship) at LBBE
November 1, 2023 - November 1, 2023
Designed three visual identities including logos, branding guidelines, and PowerPoint templates; created one website mockup. Produced three scientific illustrations to communicate laboratory concepts, and developed brand guidelines and PowerPoint templates enabling colleagues to create consistent presentations.

Education

Master of Multimedia Publishing at École Émile Cohl
January 1, 2021 - January 1, 2024
Bachelor of Applied Art at Fu Jen Catholic University
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services
    paper Editorial Illustration | Planté

    Story | William Trévin
    Illustration | Yihui Chang

    This is a student project aimed at training students to create illustrations based on existing stories. I chose the short story <<Planté>>, which explores the emotional changes one experiences after a breakup.

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    paper Editorial Illustration | Le moraland

    Story | Yihui Chang
    Illustration | Yihui Chang

    This is a series of original fables illustrated books, exploring contemporary moral issues set in an amusement park. Each fable is accompanied by an amusement ride to present a theme, including a merry-go-around, a roller coaster, and teacups. The size of the books is B6 (slightly smaller than A5), and they are in sets of three, accompanied by a small box for convenient storage.

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    paper Editorial Illustration | Biodiversité Naturelle vs Modifiée

    Illustration for an article exploring the alliance between high technology and biodiversity, and what it means for the future of conservation.

    Client: FLAASH
    Editor-in-Chief: Estelle Augat
    Article by Quentin Le Van

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    paper Editorial Illustration | Emotion Research Has a Communication Conundrum

    Illustration for an article about the challenges of emotion research and the complexity of defining emotions scientifically.

    Client: The Transmitter
    AD: Rebecca Horne
    Article by Nicole C. Rust, PhD

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    paper Editorial Illustration | Reproducibility is a team sport

    Illustration for a feature on teamwork, rigor, and reproducibility in neuroscience research.

    Client: The Transmitter
    AD: Rebecca Horne
    Article by Anne Churchland

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    paper Editorial Illustration | XHOOQ ?

    Illustration for an article exploring the cultural and scientific history of the calorie, from diet to body standards.

    Client: Panthère Première
    AD: Diane Etienne
    Article by Samir Boumediene

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    paper Editorial Illustration | A community-designed experiment

    Illustration for a feature on teamwork, rigor, and reproducibility in neuroscience research.
    This piece visualizes the discussions and interactions among scientists around the world as they collaboratively test and refine models of predictive processing.

    Client: The Transmitter
    AD: Rebecca Horne
    Article by Jérôme Lecoq
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