Twine

Keychain Design- Main Glow Pilates Merch

Emily Sarssam
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I designed a bespoke key ring for my Pilates client as part of a “club membership” concept to reward and retain their most loyal members. The idea was to create a small but meaningful piece of merch that felt exclusive, minimal and aligned with the studio’s soft, elevated aesthetic. The design focused on clean typography and subtle branding, making it feel premium rather than promotional. It was created not just as merchandise, but as a tangible extension of the brand community — something members would genuinely want to carry and feel connected to. #graphicdesigner