I am a driven and creative digital marketing student currently in my third year at the University of Westminster, with two years of experience as a freelance social media manager and digital marketer for various events companies. I also manage my own personal social media and music brand, consistently producing viral content across platforms, with a following of over 40k on Instagram, 50k on TikTok, and 20k+ YouTube subscribers. With five years of experience in fashion retail, a year in food service and a year in adult care, I bring strong interpersonal skills, a customer-first mindset, and a proven ability to adapt across industries. I hold Level 3 BTECs in Business and Health & Social Care, along with 9 GCSEs including English and Maths. I am often recognised for my enthusiastic attitude, creative approach to content, supportive nature, and ability to thrive in collaborative environments.…

Esther Ruse

I am a driven and creative digital marketing student currently in my third year at the University of Westminster, with two years of experience as a freelance social media manager and digital marketer for various events companies. I also manage my own personal social media and music brand, consistently producing viral content across platforms, with a following of over 40k on Instagram, 50k on TikTok, and 20k+ YouTube subscribers. With five years of experience in fashion retail, a year in food service and a year in adult care, I bring strong interpersonal skills, a customer-first mindset, and a proven ability to adapt across industries. I hold Level 3 BTECs in Business and Health & Social Care, along with 9 GCSEs including English and Maths. I am often recognised for my enthusiastic attitude, creative approach to content, supportive nature, and ability to thrive in collaborative environments.…

Available to hire

I am a driven and creative digital marketing student currently in my third year at the University of
Westminster, with two years of experience as a freelance social media manager and digital marketer for
various events companies. I also manage my own personal social media and music brand, consistently
producing viral content across platforms, with a following of over 40k on Instagram, 50k on TikTok, and
20k+ YouTube subscribers.
With five years of experience in fashion retail, a year in food service and a year in adult care, I bring
strong interpersonal skills, a customer-first mindset, and a proven ability to adapt across industries. I
hold Level 3 BTECs in Business and Health & Social Care, along with 9 GCSEs including English and Maths.
I am often recognised for my enthusiastic attitude, creative approach to content, supportive nature, and
ability to thrive in collaborative environments.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Social Media Manager at Primadonna Literary and Music Festival
August 31, 2024 - October 13, 2025
Led TikTok strategy and content production to grow the festival's digital presence and engagement. Captured and edited performances, crowds, and behind-the-scenes moments for authentic storytelling. Developed trend-led short-form videos and evergreen content for ongoing festival promotion. Shaped brand storytelling and coordinated cross-channel outreach to maximize reach and audience growth.
Social Media Manager at Primadonna Literary and Music Festival
August 31, 2024 - October 11, 2025
Led TikTok strategy and content production to grow the festival’s digital presence and engagement. Captured and edited high‑quality footage of performances, crowds, and behind‑the‑scenes moments to authentically represent the event. Developed trend‑led short‑form videos and evergreen content for ongoing festival promotion. Enhanced brand visibility and audience interaction through thoughtful content planning and execution.
Content Creation & Management at Primadonna Literary and Music Festival
August 1, 2024 - October 13, 2025
Led TikTok strategy and content production to grow the festival’s digital presence and engagement. Produced and edited high-quality footage of performances, crowds, and behind-the-scenes moments. Developed trend-led short-form videos and evergreen content for ongoing and future festival promotion. Brand storytelling; customer service; shop presentation; sales support to ensure a positive user experience.
Social Media Manager at Primadonna Literary and Music Festival
August 1, 2024 - October 11, 2025
Content Creation & Management: Led TikTok strategy and content production to grow the festival's digital presence and engagement. Video production: captured and edited high-quality footage of performances, crowds, and backstage moments to authentically represent the event. Campaign planning: developed trend-led short-form videos and evergreen content for ongoing and future festival promotion. Brand storytelling: applied creative strategy, trend analysis, and audience insight to enhance visibility. Customer service: provided friendly and knowledgeable assistance. Store presentation and stock management: maintained organized shop floor. Sales support and teamwork: demonstrated strong communication and multitasking in a fast-paced environment.
Digital Brand Manager & Content Creator at Essii Digital Brand Management
March 1, 2020 - Present
Built across-platform presence (90K+ followers) through engaging, trend-driven content in music, beauty, and comedy. Produced and edited high-impact short-form videos and visual campaigns for brand partnerships and releases. Music career management: self-managed R&B artist with 2M+ streams and 3M+ YouTube views; featured by BBC Radio 1, Clash, and Wonderland. Marketing & Campaign Execution: delivered independent campaigns including a debut EP surpassing 1M streams and BBC Introducing 'Track of the Week'.
Digital Brand Manager & Content Creator at Esii Digital Brand Management
March 1, 2020 - Present
Led cross-platform brand presence, building a 90K+ follower base through engaging, trend-driven content across music, beauty and comedy. Produced and edited high-impact short-form videos and visual campaigns for brand partnerships and releases. Self-managed R&B artist with 2M+ streams and 3M+ YouTube views; featured by BBC Radio 1, Clash and Wonderland. Delivered independent campaigns including a debut EP with 1M+ streams and BBC Introducing 'Track of the Week'. Implemented content calendars, community engagement strategies, and performance analytics; supported email marketing and website updates; optimized engagements and sales.
Digital Brand Manager & Content Creator at Essii Digital Brand Management
March 1, 2020 - Present
Built across-platform presence (90K+ followers) through engaging, trend-driven content in music, beauty, and comedy. Produced and edited high-impact short-form videos and visual campaigns for brand partnerships and releases. Self-managed R&B artist with 2M+ streams and 3M+ YouTube views; featured by BBC Radio 1, Clash, and Wonderland. Delivered independent campaigns including a debut EP supporting 1M streams and a BBC Introducing 'Track of the Week'.
Digital Brand Manager & Content Creator at Essii Digital Brand Management
March 1, 2020 - Present
Built cross-platform presence with 90K+ followers through engaging, trend-driven content in music, beauty, and comedy. Led creative production: produced and edited high-impact short-form videos and visual campaigns for brand partnerships and releases. Managed the music career of a self‑released R&B artist with 2M+ streams and 3M+ YouTube views; featured by BBC Radio 1, Clash, Wonderland. Drove marketing and campaign execution with independent campaigns, including a debut EP that reached 1M streams and a BBC Introducing feature. Demonstrated strategic strength in digital marketing, audience growth, and storytelling through visual and social content.
Digital Brand Manager & Content Creator at Essii Digital Brand Management
March 1, 2020 - Present
Built cross‑platform presence (90K+ followers) through engaging, trend‑driven content in music, beauty, and comedy. Produced and edited high‑impact short‑form videos and visual campaigns for brand partnerships and releases. Music career management: self‑managed R&B artist with 2M+ streams and 3M+ YouTube views; featured by BBC Radio 1, Clash, and Wonderland. Marketing & Campaign Execution: delivered fully independent campaigns—including a debut EP surpassing 1M streams and a BBC Introducing “Track of the Week.” Strategic skills in digital marketing, audience growth, and storytelling across visuals and social content.

Education

BA in Digital Marketing (Third year undergraduate) at University of Westminster
September 1, 2023 - October 11, 2025
Health and Social Care (Level 3 Diploma) at West Suffolk College, Bury St Edmunds
September 1, 2019 - June 30, 2021
9 GCSEs at West Suffolk College, Bury St Edmunds
August 1, 2018 - June 30, 2019
St Benedict's Catholic Upper School education at St Benedict's Catholic Upper School, Bury St Edmunds
January 11, 2030 - October 11, 2025
GCSEs at West Suffolk College, Bury St Edmunds
August 1, 2018 - October 11, 2025
Diploma in Spanish Business (Level 3) at West Suffolk College, Bury St Edmunds
September 1, 2018 - June 1, 2019
Diploma in Health and Social Care (Level 3) at West Suffolk College, Bury St Edmunds
September 1, 2019 - June 1, 2021
BA in Digital Marketing (Third year undergraduate) at Westminster University, London
September 1, 2023 - October 11, 2025
Secondary Education at St Benedicts Catholic Upper School, Bury St Edmunds
January 11, 2030 - October 11, 2025
BA (Hons) Digital Marketing at University of Westminster
September 1, 2023 - October 11, 2025
Health and Social Care (Level 3 Diploma) at West Suffolk College
September 1, 2019 - June 30, 2021
GCSEs at West Suffolk College
August 1, 2018 - June 30, 2019
BA (Third year undergraduate) at Westminster University, London
September 1, 2023 - October 13, 2025
Health and Social Care (Level 3 Diploma) at West Suffolk College, Bury St Edmunds
September 1, 2019 - June 1, 2021
GCSEs at West Suffolk College, Bury St Edmunds
August 1, 2018 - June 1, 2019
School Education at St Benedicts Catholic Upper School, Bury St Edmunds
January 11, 2030 - October 13, 2025
BA in Digital Marketing at University of Westminster, London
September 1, 2023 - October 13, 2025
Health and Social Care Level 3 Diploma at West Suffolk College, Bury St Edmunds
September 1, 2018 - June 1, 2019
GCSEs at St Benedict's Catholic Upper School, Bury St Edmunds
August 1, 2018 - June 1, 2019

Qualifications

BA in Digital Marketing (Third year undergraduate)
September 1, 2023 - October 11, 2025
Health and Social Care (Level 3 Diploma)
September 1, 2019 - June 30, 2021
9 GCSEs
August 1, 2018 - June 30, 2019
HubSpot Content Marketing Certification
August 1, 2023 - December 1, 2024
Digital Marketer Hub Content Marketing Certification
August 1, 2023 - December 31, 2024
HubSpot Content Marketing Certification
August 1, 2023 - December 1, 2024
HubSpot Content Marketing Certification
August 1, 2023 - December 31, 2024

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet