Available to hire
Growth-focused marketer with an MSc in Strategic Marketing Management, known for turning data into action across paid media and growth experiments in fast-paced startups. I specialize in building scalable acquisition motions, optimizing channel mix, and driving measurable outcomes through data-driven decision making.
I thrive in international, multilingual settings and excel at collaborating with cross-functional teams to deliver lower CPAs, higher ROAS, and sustainable growth across LATAM and Europe. I’m curious, proactive, and comfortable traveling or relocating as needed.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
Spanish; Castilian
Advanced
Work Experience
Senior Performance & Growth Marketing
March 1, 2025 - November 14, 2025Led LATAM multi-country expansion as fractional Performance Marketing & Growth Lead of a venture-backed startup, managing a multi-million euro monthly budget across 6 markets, architected from zero go-to-market framework, market-fit validation, A/B testing of messaging and channels, and iterative optimization, reengineering tracking, campaign structures, bidding strategies and conversion objectives, to slash CPA by 60% in 4 months.
Senior Product Marketer at bunq
March 1, 2025 - March 1, 2025Promoted Stocks and Joint Accounts' new Features launched on Dec 2024 across 5 European markets, decreasing churn rate by 15%. Drove user engagement during awareness and consideration stages through CRM, affiliate marketing, SEO, performance marketing, and organic strategies, boosting conversion rates by 8% in 3 months. Designed and executed performance marketing and CRM campaigns, leveraging retargeting and SEO optimizations, exceeding new paying customers forecasts by 25% in Q4 2024 in Spain, my main market.
Performance Marketing Specialist at Unobravo
September 1, 2024 - September 1, 2024Scaled customer acquisition in 2 EU countries; led data-driven campaigns across CRM, SEO, and paid channels; improved conversion rates and reduced CAC while expanding acquisition across new markets.
Marketing & Growth at Deckx
December 1, 2023 - December 1, 2023Accelerated customer base growth (+130% devs, +90% companies in 8 months); diversified marketing mix reducing CAC by 60% and increasing volume by 45%; led data migrations and automation.
SEO & Data Specialist at Fair Force
August 1, 2020 - August 1, 2020Led SEO and data initiatives, implementing data-driven SEO strategy, and optimizing performance across campaigns and channels.
Marketing Intern at Deutsche Bank
September 1, 2019 - September 1, 2019Supported marketing campaigns, assisted with data collection and analysis, and contributed to project deliverables in Milan, Italy.
Marketing & Communications Intern at FindMyLost
April 1, 2018 - April 1, 2018Assisted marketing and communications initiatives; contributed to campaign planning and content creation.
SEO & Data Specialist at Fairforce
August 1, 2020 - August 1, 2020SEO & Data Specialist delivering data-driven optimization and cross-channel analysis to improve search visibility and conversion performance.
Marketing & Comms Intern at FindMyLost
April 1, 2018 - April 1, 2018Marketing & Communications Intern supporting campaigns, social media, and PR activities in Milan.
Senior Performance & Growth Marketing at (Contractor)
March 1, 2025 - November 14, 2025Led LATAM multi-country expansion as fractional Performance Marketing & Growth Lead of a venture-backed startup, managing a multi-million euro monthly budget across 6 markets, architected go-to-market framework, market-fit validation, A/B testing of messaging and channels, and iterative optimization, reengineering tracking, campaign structures, bidding strategies and conversion objectives, to slash CPA by 60% in 4 months.
Marketing Intern at Deutsche Bank (FindMyLost)
September 1, 2019 - September 1, 2019Marketing internship supporting digital campaigns and market research within the FindMyLost initiative.
Marketing Intern at FindMyLost
April 1, 2018 - April 1, 2018Marketing & communications internship to support brand awareness and channel experiments.
Senior Performance & Growth Marketing at Contractor
March 1, 2025 - November 17, 2025Led LATAM multi-country expansion as fractional Performance Marketing & Growth Lead of a venture-backed startup, managing a multi-million euro monthly budget across 6 markets, architected from zero go-to-market framework, market-fit validation, A/B testing of messaging and channels, and iterative optimization, reengineering tracking, campaign structures, bidding strategies and conversion objectives, to slash CPA by 60% in 4 months.
Senior Product Marketer at bunq
March 31, 2025 - March 31, 2025Promoted Stocks and Joint Accounts’ new Features launched on Dec 2024 in 5 European markets, decreasing churn rate by 15%. Drove user engagement during awareness and consideration stages through CRM, affiliate marketing, SEO, performance marketing, Organic strategies, boosting conversion rates by 8% in 3 months. Designed and executed performance marketing and CRM campaigns, leveraging retargeting and SEO optimizations, exceeding new paying customers forecasts by 25% in Q4 2024 in Spain, my main market.
Performance Marketing Specialist at Unobravo
September 30, 2024 - September 30, 2024Scaled Customer Acquisition in 2 EU countries. Italy: 220x customers, +2.6x CAC in 3 years; Spain: 36x customers, +1.8x CAC in 2 years. Differentiated marketing mix from 2 to 10 channels, from 2 to over 80 campaigns in 28 countries. Scaled Supply acquisition: introduced a Data-Driven approach to support HR, improving Conversion Rate by 60%, boosted hirings by 3.5x by simplifying funnel steps, expanding acquisition channels from 2 to 9, implementing a new ATS, setting custom tracking and focusing resources on best channels. Started the Influencer Marketing division. Budget 1k to 250k monthly, average ROI >3, over 70 annual collaborations over 6+ channels. Enabled 40% increase in partnership revenue by developing a quantitative model to evaluate feasibility, managing over 50 annual collaborations.
Marketing & Growth at Deckx
December 31, 2023 - December 31, 2023Customer base growth: total devs +130%, total companies +90% in 8 months through adv planning. Achieved 60% cost of acquisition decrease and 45% volume increase by diversifying the marketing mix. Data migration between DBMS and connected automations driving +30% qualified leads. Introduced data analysis frameworks to provide strategic insights and guidelines.
SEO & Data Specialist at Fair Force
August 31, 2020 - August 31, 2020Led SEO and data initiatives; improved search visibility; developed data-driven marketing strategies.
Marketing Intern at Deutsche Bank
September 30, 2019 - September 30, 2019Marketing Intern in Milan, supporting marketing campaigns, digital assets, and analytics.
Marketing & Communications Intern at FindMyLost
April 30, 2018 - April 30, 2018Marketing & Communications Intern contributing to campaigns and communications across markets.
Senior Performance & Growth Marketing at Remote / Contractor
March 1, 2025 - November 17, 2025Led LATAM multi-country expansion as fractional Performance Marketing & Growth Lead of a venture-backed startup, managing a multi-million euro monthly budget across 6 markets, architected go-to-market framework, market-fit validation, A/B testing of messaging and channels, and iterative optimization, reengineering tracking, campaign structures, bidding strategies and conversion objectives, to slash CPA by 60% in 4 months.
Education
MSc Strategic Marketing Management at Aston Business School
September 1, 2019 - April 1, 2021BSc Economics & Marketing at Università degli Studi di Milano-Bicocca
January 1, 2014 - September 1, 2018MSc Strategic Marketing Management at Aston Business School
September 1, 2019 - April 1, 2021BSc Economics & Marketing at Università degli Studi di Milano-Bicocca
January 1, 2014 - September 1, 2018MSc Strategic Marketing Management at Aston Business School
September 1, 2019 - April 1, 2021BSc Economics & Marketing at Università degli Studi di Milano-Bicocca
January 1, 2014 - September 1, 2018MSc Strategic Marketing Management at Aston University - Aston Business School
September 1, 2019 - April 1, 2021BSc Economics & Marketing at Università degli Studi di Milano-Bicocca
January 1, 2014 - September 1, 2018MSc Strategic Marketing Management at Aston Business School
September 1, 2019 - April 1, 2021BSc Economics & Marketing at Università degli Studi di Milano-Bicocca
January 1, 2014 - September 1, 2018Master of Strategic Marketing Management at Aston Business School
September 1, 2019 - April 30, 2021Bachelor of Economics & Marketing at Università degli Studi di Milano-Bicocca
January 1, 2014 - September 1, 2018MSc Strategic Marketing Management at Aston Business School
September 1, 2019 - April 1, 2021BSc Economics & Marketing at Università degli Studi di Milano-Bicocca
January 1, 2014 - September 1, 2018Qualifications
Google Digital Workshops
January 11, 2030 - November 14, 2025Advanced Google Ads
January 11, 2030 - November 14, 2025Google Analytics
January 11, 2030 - November 14, 2025Google Tag Manager
January 11, 2030 - November 14, 2025Google Advanced Data Analytics (Ongoing)
January 11, 2030 - November 14, 2025Meta Ads
January 11, 2030 - November 14, 2025SEO/ASO
January 11, 2030 - November 14, 2025Mobile Advertising
January 11, 2030 - November 14, 2025Intro to Neuroscience
January 11, 2030 - November 14, 2025GMAT Certificate
January 11, 2030 - November 14, 2025IELTS Certificate
January 11, 2030 - November 14, 2025Google Digital Workshops
January 11, 2030 - November 14, 2025Advanced Google Ads
January 11, 2030 - November 14, 2025Google Analytics
January 11, 2030 - November 14, 2025Google Tag Manager
January 11, 2030 - November 14, 2025Google Advanced Data Analytics
January 11, 2030 - November 14, 2025Meta Ads
January 11, 2030 - November 14, 2025SEO/ASO
January 11, 2030 - November 14, 2025GMAT Certificate
January 11, 2030 - November 14, 2025IELTS Certificate
January 11, 2030 - November 14, 2025Google Digital Workshops
January 11, 2030 - November 14, 2025Advanced Google Ads
January 11, 2030 - November 14, 2025Google Analytics
January 11, 2030 - November 14, 2025Google Tag Manager
January 11, 2030 - November 14, 2025Google Advanced Data Analytics
January 11, 2030 - November 14, 2025Meta Ads
January 11, 2030 - November 14, 2025SEO/ASO
January 11, 2030 - November 14, 2025Mobile Advertising
January 11, 2030 - November 14, 2025Intro to Neuroscience
January 11, 2030 - November 14, 2025GMAT Certificate
January 11, 2030 - November 14, 2025IELTS Certificate
January 11, 2030 - November 14, 2025Google Digital Workshops
January 11, 2030 - November 14, 2025Advanced Google Ads
January 11, 2030 - November 14, 2025Google Analytics
January 11, 2030 - November 14, 2025Google Tag Manager
January 11, 2030 - November 14, 2025Google Advanced Data Analytics
January 11, 2030 - November 14, 2025Meta Ads
January 11, 2030 - November 14, 2025SEO/ASO
January 11, 2030 - November 14, 2025Mobile Advertising
January 11, 2030 - November 14, 2025GMAT Certificate
January 11, 2030 - November 14, 2025IELTS Certificate
January 11, 2030 - November 14, 2025Google Digital Workshops
January 11, 2030 - November 14, 2025Advanced Google Ads
January 11, 2030 - November 14, 2025Google Analytics
January 11, 2030 - November 14, 2025Google Tag Manager
January 11, 2030 - November 14, 2025Google Advanced Data Analytics
January 11, 2030 - November 14, 2025Meta Ads
January 11, 2030 - November 14, 2025SEO/ASO
January 11, 2030 - November 14, 2025Mobile Advertising
January 11, 2030 - November 14, 2025GMAT Certificate
January 11, 2030 - November 14, 2025IELTS Certificate
January 11, 2030 - November 14, 2025Google Digital Workshops
January 11, 2030 - November 17, 2025Advanced Google Ads
January 11, 2030 - November 17, 2025Google Analytics
January 11, 2030 - November 17, 2025Google Tag Manager
January 11, 2030 - November 17, 2025Google Advanced Data Analytics
January 11, 2030 - November 17, 2025Meta Ads
January 11, 2030 - November 17, 2025SEO/ASO
January 11, 2030 - November 17, 2025Mobile Advertising
January 11, 2030 - November 17, 2025Intro to Neuroscience
January 11, 2030 - November 17, 2025GMAT Certificate
January 11, 2030 - November 17, 2025IELTS Certificate
January 11, 2030 - November 17, 2025Google Digital Workshops
January 11, 2030 - November 17, 2025Advanced Google Ads
January 11, 2030 - November 17, 2025Google Analytics
January 11, 2030 - November 17, 2025Google Tag Manager
January 11, 2030 - November 17, 2025Google Advanced Data Analytics
January 11, 2030 - November 17, 2025Meta Ads
January 11, 2030 - November 17, 2025SEO/ASO
January 11, 2030 - November 17, 2025Mobile Advertising
January 11, 2030 - November 17, 2025Intro to Neuroscience
January 11, 2030 - November 17, 2025GMA T Certificate
January 11, 2030 - November 17, 2025Industry Experience
Software & Internet, Financial Services, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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