Visual storyteller and content creator crafting playful, story-driven work inspired by colourful interiors, culture, and everyday moments. Through illustration, design, and content, I explore the objects, spaces, and experiences that shape how we feel, remember, and express ourselves.…

Fay-fa.designss

Visual storyteller and content creator crafting playful, story-driven work inspired by colourful interiors, culture, and everyday moments. Through illustration, design, and content, I explore the objects, spaces, and experiences that shape how we feel, remember, and express ourselves.…

Available to hire

Visual storyteller and content creator crafting playful, story-driven work inspired by colourful interiors, culture, and everyday moments. Through illustration, design, and content, I explore the objects, spaces, and experiences that shape how we feel, remember, and express ourselves.

See more

Language

English
Fluent
Arabic
Fluent

Work Experience

Founder & Digital Content Creator at Oddly Unique
August 1, 2024 - Present
❊ Founded and manage a creative business specialising in quirky, bold, and fun home décor and lifestyle products. ❊ Manage all aspects of content creation, from visual branding to content planning, community engagement, and platform growth. ❊ Collaborate with and showcase home décor brands, aligning their aesthetic with Oddly Unique’s creative direction to highlight their unique offerings. ❊ Design high-quality, engaging content (reels, carousels, posts) that increases visibility and drives interaction while staying true to a cohesive brand voice. ❊ Oversee content strategy to ensure consistent growth, audience relevance, and strong engagement metrics. ❊ This hands-on experience has strengthened my ability to merge strategic content planning with thoughtful, authentic design across digital platforms.
Freelance Marketing at Laurier Optical
February 1, 2021 - June 1, 2021
❊ Designed compelling promotional materials, including banners and signage, which were displayed across various Ottawa locations, increasing customer awareness. ❊ Created social media graphics and marketing materials, contributing to higher customer acquisition and engagement. ❊ Delivered high quality prepress files for digital and offspring printing, ensuring all designs adhered to print specifications.
Freelance Graphic Designer at Rehat Al Yemen
August 1, 2020 - June 1, 2025
Freelance Graphic Designer & Digital Content Creator at fa.designss
July 31, 2020 - Present
As a freelance graphic designer, I collaborate with a wide range of clients to create compelling visual solutions that bring their brands to life. ❊ Design and deliver custom brand identities, marketing collateral, and digital content tailored to diverse industries and client needs. ❊ Collaborate closely with clients to understand goals, ensuring creative alignment and consistent visual storytelling. ❊ Build strong client relationships through active listening, transparent communication, and collaborative problem-solving. ❊ Adapt design approaches to suit each client’s unique voice and audience. ❊ Regularly pursue self-initiated design projects to explore new techniques, typography, illustration styles, and branding concepts. ❊ Use passion projects as a space to challenge myself creatively and expand my portfolio beyond client work.
Graphic Design Intern at Acart Communications
March 31, 2019 - April 25, 2019
Graphic Design Intern at Skyfall Blue
March 1, 2019 - March 22, 2019

Education

Advanced Diploma in Graphic Design at Algonquin College of Applied Arts and Technology
September 1, 2016 - April 24, 2019
Bachelor's in Graphic Design & Multimedia at University of Sharjah
September 1, 2014 - July 12, 2016

Qualifications

Attract and Engage Customers with Digital Marketing
June 1, 2025 - June 1, 2025
Coursera
Foundations of Digital Marketing and E-commerce
June 1, 2025 - June 1, 2025
Coursera

Industry Experience

Professional Services
    Memory Objects — Visual stories inspired by childhood objects, tech, snacks, and shared culture.
    Memory Objects is a study of everyday artifacts and the emotional weight they carry. Through illustration, it explores how objects become memory holders linking childhood, culture, and shared experience across generations.…
    Doorways — Illustrations celebrating Middle Eastern architecture, craftsmanship, and hospitality.
    Doorways is a digital illustration series inspired by a 2014 article by Nada Kabil that explored the cultural significance of doors throughout the Middle East. Often viewed as symbols of hospitality, identity, and tradition, these architectural details tell stories beyond their physical function. Through illustration, the series celebrates the intricate patterns, vibrant colours, and craftsmanship found across the region, highlighting the beauty hidden within everyday architecture.…
    Seasonal Social Media Campaign | Custom Illustrations
    This project is a curated collection of custom seasonal illustrations created for social media campaigns, celebrating Ramadan, Eid, Mother’s Day, and Father’s Day. Each visual was designed for client Rehat Al Yemen, aligning with the brand's identity while capturing the warmth and spirit of each occasion. The goal was to create culturally resonant content that strengthens audience connection across digital platforms.…
    Oddly Unique - Colourful Living: Bold Home Decor & Lifestyle Content
    Oddly Unique celebrates the role of colour, creativity, and self-expression in everyday living. Through curated content, visual storytelling, and creative direction, the project explores how thoughtful design can inspire spaces that feel joyful, personal, and full of character.…
    Blended — Brand identity for a fresh, approachable, personalised juice and smoothie company.
    Blended is a conceptual brand created to make healthy choices feel simple, vibrant, and accessible. Combining storytelling, illustration, and design systems, the project explores how visual identity can transform everyday wellness into an engaging and memorable experience. Designed for people on the go, the brand encourages healthy choices through a visual language that feels fresh, approachable, and personalised.…
    F.O.A.C Technical Manufacturing and Training Corp - Brand Identity
    ABOUT BRAND F.O.A.C Technical Manufacturing and Training Corp is a for-profit company that focuses on the designing and implementation of manufacturing processes for metal products, as well as providing training and consultation. BRAND OBJECTIVES To build a strong and recognisable brand identity that resonates with customers. To gain customers trust and satisfaction with their technical engineering expertise and quality. To bring innovative solutions that lead to profitable growth and success. TARGET AUDIENCE Agricultural // Research // Engineering // Environmental. BRAND PERSONALITY Professionalism // High Engineering Standards // Focus // Bold // Team Spirit. BRAND VALUES Commitment // Reliability // Passion // Innovation // Strength.…