Founded and managed a successful online retail store with primary operations on Instagram.

In the first 4 years, personally handled all aspects of social media management, including content creation, copywriting, customer interaction, and campaign planning.

In the last 6 years, hired and managed a small team, focusing on strategy, content planning, sales campaigns, and advertising initiatives.

Increased followers and engagement organically through targeted campaigns, influencer collaborations, and consistent branding.

Worked with Squat, a women’s activewear brand, to develop and implement a complete marketing and content strategy. My responsibilities included:

Creating a structured content plan for social media platforms (Instagram focus)

Recommending ad placement strategies and influencer collaborations

Coaching the team on product photography and how to shoot high-quality Reels

Advising on pricing models and customer targeting for better conversion

Helping shape the brand voice and visual identity

The project contributed to improved brand visibility, better audience engagement, and a more professional presence on social media.