Available to hire
I’m a results-driven digital marketer with 9+ years of experience in SEO, PPC, social media, and performance marketing. I pride myself on turning data into measurable growth, scaling online visibility, and driving ROI through strategic, cross-functional campaigns.
I’ve led omnichannel initiatives across local and cross-border markets, collaborating with creative, sales, and technical teams to deliver cohesive brand experiences. I’m passionate about optimizing funnels from awareness to conversion and delivering sustainable, data-backed results for brands.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Digital Marketing Officer at Borjan Pakistan & Borjan UAE
November 1, 2021 - October 8, 2025Developed and implemented digital marketing strategies to enhance brand visibility and customer engagement. Managed social media platforms, created compelling content, and executed targeted online campaigns to increase website traffic and conversions. Recognized with an Appreciation Award for outstanding contributions.
Digital Marketing Officer at Mocciani Pvt. Ltd.
November 1, 2021 - October 8, 2025Developed and executed comprehensive digital marketing strategies to elevate brand presence and drive engagement. Oversaw social media, tracked KPIs, conducted market research, and collaborated with cross-functional teams to ensure cohesive messaging and growth.
SEO Expert at Turner Sports UK
March 1, 2017 - October 8, 2025Implemented advanced SEO strategies, built high-quality backlinks, and improved search rankings. Presented innovative research and demonstrated strong analytical and problem-solving skills in a competitive academic setting.
Digital Marketing Executive at Conatural
February 1, 2019 - October 8, 2025Drove SEO-linked strategies, improved website visibility, and conducted keyword research to identify growth opportunities. Collaborated with cross-functional teams to ensure consistency in branding and messaging.
Digital Marketing Officer at Mocciani Pvt. Ltd.
November 1, 2021 - October 8, 2025Contributed to the company’s online marketing initiatives, including SEO, content marketing, and social media management. Implemented analytics to optimize campaigns and ROI, and collaborated with cross-functional teams to align with marketing objectives.
Digital Marketing Executive at Reema Luxe
March 1, 2017 - October 8, 2025Led SEO initiatives, built high-quality backlinks, and executed on-page optimization; conducted market research and competitor analysis to identify growth opportunities; collaborated with the marketing team to drive brand visibility.
Digital Marketing Executive at Conatural
February 28, 2019 - October 8, 2025Executed effective SEO and link-building strategies to improve website visibility and search rankings; conducted comprehensive market research and competitor analysis to identify opportunities for growth; developed and implemented targeted digital campaigns across channels.
SEO Expert at Turner Sports UK
March 1, 2017 - October 8, 2025Built SEO strategies to improve site visibility, established relationships with influencers and partners, and executed content and link-building campaigns to increase organic reach; monitored performance and optimized campaigns.
Digital Marketing Officer at Borjan Pakistan & Borjan UAE
November 1, 2021 - October 8, 2025Contributed to online marketing strategies, increased brand visibility, drove customer engagement, monitored KPIs, and collaborated with cross-functional teams to improve website traffic and conversions.
Digital Marketing Officer at Mocciani Pvt. Ltd.
November 1, 2021 - October 8, 2025Developed and executed comprehensive digital marketing strategies to increase brand visibility and customer engagement; managed social media platforms; implemented SEO techniques; monitored KPIs.
SEO Expert at Turner Sports UK
March 1, 2017 - October 8, 2025Built and executed SEO strategies to improve website visibility and organic search rankings; conducted keyword research and competitor analysis; identified trends and opportunities.
Digital Marketing Executive at Reema Luxe
February 1, 2019 - October 8, 2025Developed and implemented digital marketing strategies across channels, increasing brand visibility and customer engagement; managed social media; optimized campaigns for ROI.
Digital Marketing Officer at Borjan Pakistan & Borjan UAE
November 1, 2021 - October 8, 2025Developed and executed comprehensive digital marketing strategies; enhanced brand visibility; drove online campaigns; managed social media platforms; analyzed KPIs and optimized campaigns to increase engagement and ROI.
Digital Marketing Officer at Mocciani Pvt. Ltd.
November 1, 2021 - October 8, 2025Led the company’s online marketing efforts, contributed to online campaigns, improved brand visibility, and drove customer engagement.
Digital Marketing Executive at Reema Luxe
January 1, 2021 - October 8, 2025Developed and executed digital marketing strategies, including SEO, content creation, social media management, and analytics; increased follower base by 20% and improved website traffic.
SEO Expert at Turner Sports UK
March 1, 2017 - October 8, 2025Implemented SEO link-building strategies to improve website visibility and search rankings.
Founder / CEO at Home Automation Startup
January 1, 2020 - PresentFounded a home automation startup; led product development, team building, and go-to-market activities; developed cutting-edge solutions and built partnerships.
Digital Marketing Expert at Smart Intellect
February 1, 2024 - September 1, 2025Led high-performance digital marketing campaigns increasing qualified lead volume and project awareness for multiple real-estate launches. Planned and executed paid media buying across Google Ads, Meta Ads and TikTok, optimizing budgets to reduce CPA by up to 22%. Built and enforced a content calendar and SEO roadmap that improved organic impressions and engagement month-over-month. Designed and launched email marketing flows (welcome, nurture, and re-engagement) achieving strong open and click-through rates. Coordinated with creative and sales teams to improve landing page conversion through A/B testing and UX recommendations.
Digital Marketing Specialist (Remote) at Digifi Media
November 1, 2022 - January 1, 2024Managed end-to-end SEO, PPC and content strategies for international clients, driving measurable traffic and lead improvements. Generated qualified leads using optimized social media funnels and paid channels, lowering CAC across campaigns. Implemented analytics tracking and conversion funnels to identify drop-off points and increase conversion rates. Produced SEO-focused content and technical fixes that improved organic visibility and keyword rankings.
Digital Marketing Expert at LPNV
May 1, 2022 - October 1, 2022Led e-commerce campaigns including product feed optimization and shopping ads to increase online sales and catalog visibility. Executed on-page and off-page SEO to improve product rankings and organic traffic to category pages. Delivered campaign performance reports with actionable recommendations to improve ROI.
Digital Marketing Expert at PREDAMS Real Estate
December 1, 2021 - April 1, 2022Ran targeted lead-generation campaigns to drive project awareness and buyer inquiries in Islamabad. Created localized social and PPC campaigns aligned to project milestones, increasing inquiry rates. Worked closely with sales to streamline lead handoff and improve conversion follow-up processes.
Digital Marketing Officer at Caanchi & Lugari
January 1, 2021 - November 1, 2021Planned and executed brand campaigns that elevated engagement metrics and retention. Managed social channels with compelling content, achieving measurable growth in followers and reach. Utilized analytics for performance optimization across campaigns and website properties.
Digital Marketing Executive at Reema Luxe
April 1, 2018 - March 1, 2020Executed targeted campaigns resulting in a 17% increase in web traffic. Oversaw content strategy and community management to strengthen customer relationships. Improved SEO rankings and visibility through data-backed adjustments.
Digital Marketing Executive at Conatural
March 1, 2017 - February 1, 2019Developed and managed Facebook Ads, SEO and email marketing strategies, increasing conversions by 35%. Enhanced UX and website performance using analytics insights to boost engagement and traffic.
SEO Expert at Turner Sports UK
March 1, 2016 - March 1, 2017Executed link-building and outreach campaigns to improve SERP rankings. Built relationships with high-authority domains, strengthening backlink profiles.
Education
Bachelor of Science in Computer Science at Global Institute, Lahore
January 1, 2013 - January 1, 2017Intermediate Pre-Engineering at Government College, Lahore
January 1, 2010 - January 1, 2012Matriculation at Punjab Public School, Lahore
January 1, 2008 - January 1, 2010Foundations Of Digital Marketing at Google
January 1, 2021 - January 1, 2021Enhance & Protect Online Business Campaigns Course at Google
January 1, 2021 - January 1, 2021Bachelor of Science in Computer Science at Global Institute, Lahore
January 1, 2010 - December 31, 2012Intermediate / Pre-Engineering at Govt. College, Lahore
January 1, 2008 - January 1, 2010Matriculation at Pakistan Public School, Lahore
January 1, 2006 - January 1, 2008Bachelor of Science at Global Institute, Lahore
January 1, 2013 - January 1, 2017Intermediate Pre-Engineering at Govt College, Lahore
January 1, 2010 - January 1, 2012Matriculation at Pakistan Public School, Lahore
January 1, 2008 - January 1, 2010Bachelor of Science: Computer Science at Global Institute, Lahore
January 1, 2013 - January 1, 2017Intermediate Pre-Engineering at Government College, Lahore
January 1, 2010 - January 1, 2012Matriculation at Pakistan Public School, Lahore
January 1, 2008 - January 1, 2010Fundamentals of Digital Marketing at Google & The Open University (IAB Europe)
January 11, 2030 - December 21, 2025Enhance & Protect Online Business Campaigns at Google
January 11, 2030 - January 1, 2021Bachelor of Science in Computer Science at Global Institute, Lahore
January 11, 2030 - January 1, 2017Intermediate (Pre-Engineering) at Govt. College University, Lahore
January 11, 2030 - January 1, 2012Qualifications
Google Digital Marketing Certificate: Foundations Of Digital Marketing
January 1, 2021 - January 1, 2021Enhance & Protect Online Business Campaigns Course
January 1, 2021 - January 1, 2021Fundamentals Of Digital Marketing
January 1, 2021 - October 8, 2025Enhance & Protect Online Business Campaigns
January 1, 2021 - October 8, 2025Enhance & Protect Online Business Campaigns (Google)
January 1, 2021 - October 8, 2025Fundamentals Of Digital Marketing (Google & Open University)
January 1, 2021 - October 8, 2025Google SEO Course
January 1, 2021 - October 8, 2025Fundamentals of Digital Marketing
January 1, 2021 - January 1, 2021Enhance & Protect Online Business Campaigns
January 1, 2021 - October 8, 2025Google Online Marketing Course
January 1, 2021 - January 1, 2021Fundamentals of Digital Marketing (Open University, UK)
January 1, 2021 - October 8, 2025Fundamentals of Digital Marketing
January 11, 2030 - December 21, 2025Enhance & Protect Online Business Campaigns
January 11, 2030 - January 1, 2021Bachelor of Science in Computer Science
January 11, 2030 - January 1, 2017Intermediate (Pre-Engineering)
January 11, 2030 - January 1, 2012Industry Experience
Media & Entertainment, Retail, Software & Internet, Education, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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