Friends of Sally

For these projects at Friends of Sally, I was responsible for developing and refining surface patterns across baby apparel and bedding collections. My role focused on adjusting color palettes, arranging pattern layouts, and ensuring each design translated seamlessly across different product applications.

I explored multiple iterations through mockups, carefully testing how each pattern would appear on various items such as clothing and pillows. This trial-and-error process allowed me to create cohesive, visually balanced collections that feel unified across all products.

Many of the designs were also developed in a range of color variations, offering broader options to appeal to different market preferences while maintaining a consistent brand identity.