I am a creative and highly organized communications and customer engagement professional with experience in audience engagement, event promotion, community building, customer relations, and business development. I excel at creating positive brand experiences, promoting events and activities, engaging diverse audiences, and building strong relationships online and in person. I am seeking a Social Media Manager role where I can combine my creativity, communication skills, and passion for audience engagement to support brand growth and online communities.

Sofiya Crossley

I am a creative and highly organized communications and customer engagement professional with experience in audience engagement, event promotion, community building, customer relations, and business development. I excel at creating positive brand experiences, promoting events and activities, engaging diverse audiences, and building strong relationships online and in person. I am seeking a Social Media Manager role where I can combine my creativity, communication skills, and passion for audience engagement to support brand growth and online communities.

Available to hire

I am a creative and highly organized communications and customer engagement professional with experience in audience engagement, event promotion, community building, customer relations, and business development. I excel at creating positive brand experiences, promoting events and activities, engaging diverse audiences, and building strong relationships online and in person.

I am seeking a Social Media Manager role where I can combine my creativity, communication skills, and passion for audience engagement to support brand growth and online communities.

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Experience Level

Language

English
Fluent

Work Experience

Dance Instructor at ID Studios
May 1, 2026 - Present
Taught weekly Bollywood Fusion and K-Pop dance classes; built a strong community environment for students.
Assistant Teacher & Trainee at West London Dance Academy
September 1, 2025 - Present
Assisted with Disco Freestyle classes; supported student learning and class management; continued professional development through teacher training.
Team Leader at Raindance Film Festival
July 1, 2025 - Present
Led team operations for film festival events; supported production and festival activities; ensured efficient event execution.
Artist Manager and Main Hostess at Independent
July 1, 2025 - Present
Managed artist relationships and served as lead host for events; coordinated schedules and on-site operations to ensure smooth event delivery.
Headline Vocal & Dance Performer at Hallyu Festival
January 1, 2025 - December 31, 2025
Headline vocalist and dancer at Hallyu Festival.
Vocalist at New Malden K-Pop Awards
January 1, 2025 - December 31, 2025
Vocalist at New Malden K-Pop Awards.
Mobile Nail Technician at Self-Employed
January 1, 2024 - Present
Built and maintained a loyal customer base; provided nail treatments, promoted services, loyalty schemes, offered special offers; managed appointments and customer relationships.
Invited Performer at Jam Live Events at Lord's Cricket Ground
January 1, 2023 - December 31, 2023
Invited performer at Jam Live Events.
Stage Crew Team Leader at BST Hyde Park
January 1, 2023 - December 31, 2023
Supervised a team responsible for stage operations; assisted with sound, lighting, and technical setup; supported artists and production teams during rehearsals and performances; demonstrated leadership and problem-solving abilities in a high-pressure environment.
Head of K-Pop Society & Dance Society at University of West London
October 1, 2022 - May 1, 2025
Led and managed two student societies, organised weekly classes, events, and performances; taught dance classes for large groups; managed member engagement and promoted events; developed leadership, organisational, and team management skills.
Open Day Host & Campus Tour Guide at University of West London
September 1, 2022 - May 1, 2025
Represented the university at open days and promotional events; delivered presentations and campus tours to prospective students and families; communicated key information clearly and professionally; helped create positive first impressions and memorable visitor experiences.
Customer Service Supervisor at Joseph Luxury Fashion
January 1, 2022 - January 1, 2022
Delivered excellent customer service within a luxury retail environment; represented the brand professionally; assisted customers with enquiries and purchasing decisions; maintained positive customer experiences and supported sales objectives.
Business Development Executive at Noorie’s Jewellery
January 1, 2022 - January 1, 2023
Conducted outreach through email, LinkedIn, and telephone communication; built relationships with prospective customers and generated qualified leads; maintained CRM records and supported customer engagement initiatives; contributed to business growth through effective communication and relationship management.
Customer Sales Assistant at Noorie's Jewellery
January 1, 2021 - January 1, 2022
Served as the first point of contact for customers in-store and online; assisted with customer enquiries and product recommendations; supported merchandising activities and customer engagement; helped maintain positive customer relationships.
Assistant Dance Teacher at Anita's Dance Factory
January 1, 2021 - January 1, 2022
Assisted in delivering Ballet and Contemporary dance classes; supported students' development and progression; helped maintain a positive and professional learning environment.
Remote Administrative Assistant at SJ Events
January 1, 2020 - January 1, 2021
Supported the events and marketing team with administrative and coordination tasks; managed enquiries and correspondence; assisted with event planning and campaign-related activities; contributed ideas and concepts for future events and promotional activities.
Dancer + Vocalist at Kingston Festival K-Pop Showcase
January 1, 2018 - December 31, 2018
Dancer and vocalist at Kingston Festival K-Pop Showcase.
Assistant Cover Dance Teacher at Local Church Dance Programme
January 1, 2017 - November 1, 2018
Assisted with Commercial and Contemporary dance classes; supported lesson delivery and student engagement.
Dancer at Nikita's Dance Company
January 1, 2015 - December 31, 2015
Dancer with Nikita's Dance Company.
Dance Instructor & Choreographer at Aga Khan Foundation Charity
January 1, 2015 - Present
Choreograph and teach Classical Indian (Kathak) dance to students of all ages, build positive relationships with students and parents, organise performances and manage class schedules, developing communication, leadership, and client management skills.
Main Dancer at Life Stories Community Play
January 1, 2013 - December 31, 2013
Main dancer in community play Life Stories.

Education

BA (Hons) Music and Performance at University of West London
September 1, 2022 - May 1, 2025
IDTA Associate Teaching Qualification (In Training) at West London Dance Academy
September 1, 2025 - June 1, 2026
BA (Hons) Music and Performance at University of West London
September 1, 2022 - May 1, 2025
IDTA Associate Teaching Qualification (In Training) at West London Dance Academy
September 1, 2025 - June 1, 2026
BA (Hons) Music and Performance at University of West London
September 1, 2022 - May 1, 2025
IDTA Associate Teaching Qualification (In Training) at West London Dance Academy
September 1, 2025 - June 1, 2026

Qualifications

IDTA Associate Teaching Qualification (In Training)
September 1, 2025 - June 1, 2026
IDTA Associate Teaching Qualification (In Training)
September 1, 2025 - June 1, 2026
IDTA Associate Teaching Qualification (In Training)
September 1, 2025 - June 1, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization, Other, Retail, Wholesale & Distribution