Available to hire
I am an experienced freelance designer who has extensive experience working in the beauty and skincare industry with knowledge across production, digital, web, e-commerce, print and packaging.
Adept in creating powerful designs to launch brands in retailers such as Boots, Superdrug, Sephora, Selfridges, Harrods, Feel Unique, Look Fantastic, Ulta, Target and more. I am committed to providing compelling designs to suppliers, retailers and clients whilst creating and sticking to brand identities. Accustomed to collaborating with and leading teams of other creative professionals to achieve project goals from concepts through to artworking sustainable packaging.
Experience Level
Work Experience
Founder, Art Director & Brand Designer at SUNEE STUDIO
September 1, 2025 - November 27, 2025Founded and lead Sunee Studio, delivering full-service brand identity and creative direction for a diverse client portfolio. Develop and implement cohesive brand systems across print collateral, packaging, digital and OOH campaigns and social media, ensuring a consistent visual and strategic narrative. Oversee all client projects from initial concept to final delivery, managing timelines, briefs, budgets and production workflows. Craft visual strategies that elevate client brands, combining creative innovation with commercial impact to drive engagement and growth.
Creative Lead at UKLASH / GROA
September 1, 2025 - September 1, 2025Oversaw product and campaign shoots, including mood boards, creative direction and final deliverables. Additionally, managed production teams, casting models, budgeting, retouching and distribution of final assets. Directed creative strategy across product, packaging, digital, print, and retail VM design, delivering inventive, high-impact campaigns. Collaborated with the CMO to prioritise projects aligned with business goals and commercial growth.
Senior Design Manager at UKLASH / GROA
July 1, 2024 - July 1, 2024Oversaw product and campaign shoots, including mood boards, creative direction and final deliverables. Additionally, managed production teams, casting models, budgeting, retouching and distribution of final assets. Directed creative strategy across product, packaging, digital, print, and retail VM design, delivering inventive, high-impact campaigns. Collaborated with the CMO to prioritise projects aligned with business goals and commercial growth.
Design Manager at Future Beauty Labs
February 1, 2024 - February 1, 2024Led design and launch of BYOMA, which was awarded BeautyMatter’s Next Award for Best Brand Launch in Design. Produced global out-of-home campaigns in New York, London, Glasgow, Manchester and Liverpool. Concepted and developed packaging for BYOMA, TAN-LUXE, ISLE OF PARADISE and TANOLOGIST, ensuring commercial viability and brand consistency.
Senior Designer at Future Beauty Labs
January 1, 2023 - January 1, 2023Led design and packaging across BYOMA, TAN-LUXE, ISLE OF PARADISE and TANOLOGIST, ensuring brand consistency and market-ready packaging solutions.
Graphic Designer at Future Beauty Labs
April 1, 2021 - April 1, 2021Produced design work for brand packaging and campaigns, contributing to overall brand development and market presence.
Junior Designer at Future Beauty Labs
December 1, 2017 - December 1, 2017Assisted design team on packaging and digital assets; contributed to print and packaging.
Education
BA (HONS) Graphic Design For Digital Media at Glasgow Caledonian University
January 1, 2013 - December 31, 2017IB Diploma & (I)GCSE at St. Andrews Intl School, Thailand
January 1, 2006 - December 31, 2013Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services
Experience Level
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