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A content strategist and communications specialist, I have 5+ years of experience in copywriting and creative concepting for over 20 brands across diﬀerent industries in the ASEAN region and 1.5 years of social media marketing for companies in the U.S. & UK. I specialised in media and entertainment at a Master’s level—in Los Angeles and London—and am well-versed in blending storytelling with strategy.…A content strategist and communications specialist, I have 5+ years of experience in copywriting and creative concepting for over 20 brands across diﬀerent industries in the ASEAN region and 1.5 years of social media marketing for companies in the U.S. & UK. I specialised in media and entertainment at a Master’s level—in Los Angeles and London—and am well-versed in blending storytelling with strategy.

Firah Zulkifli

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A content strategist and communications specialist, I have 5+ years of experience in copywriting and creative concepting for over 20 brands across diﬀerent industries in the ASEAN region and 1.5 years of social media marketing for companies in the U.S. & UK. I specialised in media and entertainment at a Master’s level—in Los Angeles and London—and am well-versed in blending storytelling with strategy.…A content strategist and communications specialist, I have 5+ years of experience in copywriting and creative concepting for over 20 brands across diﬀerent industries in the ASEAN region and 1.5 years of social media marketing for companies in the U.S. & UK. I specialised in media and entertainment at a Master’s level—in Los Angeles and London—and am well-versed in blending storytelling with strategy.

Available to hire

A content strategist and communications specialist, I have 5+ years of experience in copywriting and creative concepting for over 20 brands across diﬀerent industries in the ASEAN region and 1.5 years of
social media marketing for companies in the U.S. & UK. I specialised in media and entertainment at a Master’s level—in Los Angeles and London—and am well-versed in blending storytelling with strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Volunteer Social Media Manager at Non-profit Professional Organization

February 1, 2025 - September 16, 2025

Led the organic social strategy across Instagram, LinkedIn, and YouTube; planned and produced content; managed community engagement; tracked analytics; built a trust-based social identity across a global network

Copywriter / Creative Strategist / Content Marketer

August 1, 2022 - September 16, 2025

Wrote across print and digital campaigns for 20+ brands; led content ideation and strategy; supported growth initiatives

Graduate Program Assistant — Communications (Part-Time) at University of Southern California

April 1, 2023 - September 16, 2025

Developed weekly email newsletters on Mailchimp for 450+ Master's & PhD students and faculty; collaborated with teams across M&C Saatchi, Dentsu, Grey, Hilton, Mindvalley, MeBooks

Social Media Manager (Volunteer) at Film Tailor AI

August 1, 2025 - September 16, 2025

Spearheaded the organic social strategy and execution (content creation, community management, scheduling, and analytics) across Instagram, TikTok, and LinkedIn; fully revamped the social identity.

Marketing & Social (Volunteer) at Children's Media Association

February 1, 2025 - September 16, 2025

Led planning and execution of organic social and communications; built community and widened reach for the non-profit organization.

Copywriter / Creative Strategist / Content Marketer at Freelance / Kuala Lumpur

August 1, 2022 - September 16, 2025

Spearheaded content strategies and creative campaigns, delivering a 70% pitch win rate for Dentsu; produced print and digital content for 20 brands including education, dental, Hilton, Mindvalley, and Me Books.

Graduate Program Assistant — Communications (Part-Time) at University of Southern California

April 20, 2023 - September 16, 2025

Developed weekly Mailchimp newsletters for 450+ master’s and PhD students and faculty; supported communications initiatives for the department.

Social Media Manager (Volunteer) at Film Tailor AI

August 1, 2025 - September 16, 2025

Spearheaded the organic social strategy and execution across Instagram, TikTok, and LinkedIn, fully revamping the social identity.

Content Curator — Marketing & Social, Global (Volunteer) at Children's Media Association

February 1, 2025 - September 16, 2025

Planned and executed organic social media strategy across Instagram, LinkedIn, and YouTube Shorts, curating content for children’s media professionals across film, TV, and gaming spaces.

Copywriter / Creative Strategist / Content Marketer

August 1, 2022 - September 16, 2025

Spearheaded content strategies and creative campaigns; wrote across print and digital including social, websites, and videos for 20 brands; achieved a 70% pitch win rate at Dentsu.

Graduate Program Assistant — Communications (Part-Time) at University of Southern California

April 1, 2023 - September 16, 2025

Developed weekly email newsletters on Mailchimp for 450+ Master’s & PhD students and faculty.