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I’m a marketing and social media specialist with experience supporting content creation, social media campaigns, and brand communication across digital platforms. I work closely with creative teams to plan, produce, and schedule engaging content, while using performance insights to improve reach, engagement, and consistency. My background combines creative execution and analytical thinking — from developing content calendars and short-form videos to analysing engagement, customer feedback, and campaign performance. I’m comfortable working remotely, collaborating with creatives, and supporting brands that value storytelling, structure, and audience connection. Skills include social media marketing, content planning, short-form video, email campaigns, community engagement, reporting and insights, and customer-focused communication.…I’m a marketing and social media specialist with experience supporting content creation, social media campaigns, and brand communication across digital platforms. I work closely with creative teams to plan, produce, and schedule engaging content, while using performance insights to improve reach, engagement, and consistency. My background combines creative execution and analytical thinking — from developing content calendars and short-form videos to analysing engagement, customer feedback, and campaign performance. I’m comfortable working remotely, collaborating with creatives, and supporting brands that value storytelling, structure, and audience connection. Skills include social media marketing, content planning, short-form video, email campaigns, community engagement, reporting and insights, and customer-focused communication.

Fitri Adinda

Marketing Strategist, Digital Marketer, Content Creator, +3

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I’m a marketing and social media specialist with experience supporting content creation, social media campaigns, and brand communication across digital platforms. I work closely with creative teams to plan, produce, and schedule engaging content, while using performance insights to improve reach, engagement, and consistency. My background combines creative execution and analytical thinking — from developing content calendars and short-form videos to analysing engagement, customer feedback, and campaign performance. I’m comfortable working remotely, collaborating with creatives, and supporting brands that value storytelling, structure, and audience connection. Skills include social media marketing, content planning, short-form video, email campaigns, community engagement, reporting and insights, and customer-focused communication.…I’m a marketing and social media specialist with experience supporting content creation, social media campaigns, and brand communication across digital platforms. I work closely with creative teams to plan, produce, and schedule engaging content, while using performance insights to improve reach, engagement, and consistency. My background combines creative execution and analytical thinking — from developing content calendars and short-form videos to analysing engagement, customer feedback, and campaign performance. I’m comfortable working remotely, collaborating with creatives, and supporting brands that value storytelling, structure, and audience connection. Skills include social media marketing, content planning, short-form video, email campaigns, community engagement, reporting and insights, and customer-focused communication.

Available to hire

I’m a marketing and social media specialist with experience supporting content creation, social media campaigns, and brand communication across digital platforms. I work closely with creative teams to plan, produce, and schedule engaging content, while using performance insights to improve reach, engagement, and consistency.

My background combines creative execution and analytical thinking — from developing content calendars and short-form videos to analysing engagement, customer feedback, and campaign performance. I’m comfortable working remotely, collaborating with creatives, and supporting brands that value storytelling, structure, and audience connection.

Skills include social media marketing, content planning, short-form video, email campaigns, community engagement, reporting and insights, and customer-focused communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Customer Service Representative at Tesco Insurance & Money Services

November 1, 2023 - July 1, 2025

Delivered exceptional customer experiences across car insurance enquiries, policy amendments, and sales. Maintained 90%+ CSAT and NPS through empathetic communication and efficient resolution. Implemented value-driven sales strategies and needs analysis that improved policy conversions and renewals while ensuring compliance and customer-centricity. Recognised for high performance in telephony sales and retention, consistently exceeding KPIs while balancing commercial outcomes with customer satisfaction. Collaborated with cross-functional teams (complaints and back-office) to streamline resolution processes, achieving a 30% reduction in unresolved complaints and improving client relations.

Catering Assistant at Newcastle University Campus Services

September 1, 2022 - October 1, 2023

Provided high-quality service across cafés and restaurants, efficiently serving 500+ customers daily. Maintained a clean, organized environment, while ensuring full health and safety standards, contributing to a consistently positive customer experience.

Marketing Intern at Flaura Rose

March 1, 2023 - June 1, 2023

Revamped the company’s social media strategy, driving a 20% increase in online sales for new clothing collections through engaging content and targeted campaigns. Conducted in-depth research and data analysis on customer behaviour, website traffic, social media trends, and the wider fashion marketing landscape; produced KPI reports and presentations for stakeholders and management. Led multi-channel content creation and video production, publishing monthly social media posts, resulting in a 40% increase in audience engagement and a 25% growth in followers within six months. Supported email marketing campaigns by contributing to copywriting, content design, and performance tracking, strengthening customer engagement and brand visibility.

Brand Ambassador at Kortext

September 1, 2022 - January 1, 2023

Collaborated with the marketing team to design and deliver promotional activities and social media campaigns, contributing to a 50% rise in e-textbook sales and attracting 50% new followers by year-end 2022. Conducted market research on competitor strategies, industry trends, and student behaviour; identified key opportunities that enhanced service offerings and supported a 15% growth in brand recognition. Implemented a streamlined event management system, reducing logistical errors by 30% and boosting overall event satisfaction ratings to 90%+.

Sales Associate at Clarks

July 1, 2022 - September 1, 2022

Coordinated with the regional sales team to implement a new sales strategy in-store, resulting in a 15% increase in sales within the first month of implementation. Maintained accurate inventory records and reduced stock discrepancies by 20% through regular audits and reconciliation processes. Delivered exceptional customer service for new and existing customers visiting the store and driving seasonal sales.

Vice-President at PPI Newcastle (Indonesian International Students Association)

October 1, 2022 - October 1, 2023

Provided strategic leadership for a student-led cultural and community organisation, overseeing operations, events, and member engagement to strengthen the Indonesian community in the North-East of England. Directed organizational operations and led cross-functional teams, from budgeting and stakeholder coordination, ensuring smooth execution of cultural, academic, and networking initiatives.

Founder & Manager at La Marseille Online Bakery (F&B)

July 1, 2017 - July 1, 2020

Oversaw day-to-day operations of a small online bakery I founded, balancing production, marketing and customer service to ensure consistent quality and sustainable business growth. Led product innovation initiatives, developing 15+ new baked items tailored to customer preferences, which contributed to a 40% revenue increase within six months of launch.