Available to hire
I’m a Content Manager with experience leading a team and developing content strategies, and I have a proven track record of driving successful content campaigns and delivering impactful results.
With a background in English Literature and a Bachelor’s degree from Nanyang Technological University, I bring a strong foundation in storytelling and communication. As a content lead at VML, I have demonstrated my ability to develop and execute content strategies that align with business goals and engage target audiences. I am excited to bring my content leadership expertise to contribute to your organisation’s success.
Experience Level
Language
English
Fluent
Work Experience
Content Lead at VML
June 1, 2023 - PresentConducted thorough content audits, developed targeted content strategies aligned with user needs, implemented on-page SEO and IA strategies to improve website visibility and user experience; analyzed data to drive optimization; managed content calendars and coordinated cross-functional collaboration; mentored a team of content creators. Brands currently collaborating with include Synapxe (HealthHub), Building Construction Authority Singapore, Ministry of Foreign Affairs (SGSecure), and J&J (ACUVUE).
Content Manager at Salesforce
January 1, 2023 - October 21, 2025Oversaw and managed the Salesforce Asia blog; Planned, strategised, curated, reviewed and published content on the platform; Achieved 80% growth in organic traffic under leadership.
Content Manager at Hogarth Worldwide
May 1, 2022 - October 21, 2025Organised and executed APAC programme content on the web and app for a global tech company; Managed day-to-day content management operations supporting programming and other marketing initiatives; Worked with brands including Apple.
Senior Content Executive at Accor
January 1, 2020 - October 21, 2025Led editorial content lifecycle in the APAC region for Visa Concierge App; Spearheaded content projects for Visa, increasing user bookings; Launched Visa Concierge App in India and Japan and added a self-service hotel feature.
Web Operations Senior Executive at StarHub
December 1, 2018 - October 21, 2025Coordinated website maintenance, product launches, and promotions; led a simplification project on the StarHub mobile page from ideation to execution, increasing click-through rate by 10%.
Digital Content Publisher at Brand New Media Content Solutions
June 1, 2017 - October 21, 2025Oversaw and managed BNM's proprietary ChannelPlay platforms; responsible for content creation and publishing of video and multimedia content on the channels. Worked with NTUC FairPrice and Singapore Tourism Board.
Content Lead at VML
June 1, 2023 - PresentLead content initiatives by conducting audits, developing and executing content strategies aligned with business goals; optimize IA and on-page SEO; analyze performance data; manage content calendars; collaborate with cross-functional teams; provide guidance to a team of content creators. Clients include Synapxe (HealthHub), Building Construction Authority Singapore, Ministry of Foreign Affairs (SGSecure) and J&J (ACUVUE).
Content Manager at Salesforce
January 1, 2023 - October 21, 2025Oversaw and managed the Salesforce Asia blog; planned, strategised, curated, reviewed and published content on the platform; achieved 80% growth in organic traffic under my lead.
Content Manager at Hogarth Worldwide
May 1, 2022 - October 21, 2025Organised and executed APAC programme content needs on the web and app for a global tech company; managed day-to-day content operations supporting programming and other marketing initiatives. Brands included: Apple.
Senior Content Executive at Accor
January 1, 2020 - October 21, 2025Led editorial content lifecycle for Visa Concierge App and website; led content management enhancement project in APAC; spearheaded a Visa content project leading to increased app usage; launched Visa Concierge App in India and Japan and a self-service hotel feature.
Web Operations Senior Executive at StarHub
December 1, 2018 - October 21, 2025Coordinated website maintenance, product launches and promotions on starhub.com; led mobile page simplification project from ideation to execution, resulting in a 10% increase in CTR.
Digital Content Publisher at Brand New Media Content Solutions
June 1, 2017 - October 21, 2025Oversaw and managed BNM's channels; content creation and publishing of video and multimedia content on the channels. Brands included NTUC FairPrice and Singapore Tourism Board.
Education
Bachelor with Honours in English Language and Literature at Nanyang Technological University
August 1, 2011 - May 1, 2015Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Healthcare, Government, Education
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