I am a content writer, creative strategist and customer-experience professional with strong editorial instincts and hands-on experience in community building, learning & development, and high-volume support operations. I shape brand voice, coordinate cross-functional projects, and improve workflows through data-informed decisions. I value sustainability, creativity, and the courage to turn ideas into reality. With a background in psychology and languages, I bring curiosity, adaptability, and cross-disciplinary thinking to every project, connecting with diverse audiences and balancing efficiency with imagination.

Sofia Fomina

I am a content writer, creative strategist and customer-experience professional with strong editorial instincts and hands-on experience in community building, learning & development, and high-volume support operations. I shape brand voice, coordinate cross-functional projects, and improve workflows through data-informed decisions. I value sustainability, creativity, and the courage to turn ideas into reality. With a background in psychology and languages, I bring curiosity, adaptability, and cross-disciplinary thinking to every project, connecting with diverse audiences and balancing efficiency with imagination.

Available to hire

I am a content writer, creative strategist and customer-experience professional with strong editorial instincts and hands-on experience in community building, learning & development, and high-volume support operations. I shape brand voice, coordinate cross-functional projects, and improve workflows through data-informed decisions.

I value sustainability, creativity, and the courage to turn ideas into reality. With a background in psychology and languages, I bring curiosity, adaptability, and cross-disciplinary thinking to every project, connecting with diverse audiences and balancing efficiency with imagination.

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Language

English
Fluent
Russian
Fluent
Dutch
Beginner
French
Beginner

Work Experience

Merchant Support Specialist at Printify
July 1, 2025 - September 3, 2025
Delivered tailored support across over 5,000 tickets and live chats, maintaining a 97.2% quality score and 90-99% CSAT through attentive case resolution. Identified recurring merchant pain points, flagged 50+ product and technical issues to relevant teams, and contributed to workflow improvements. Collaborated cross-functionally on complex cases while mentoring and onboarding three new agents, some promoted to Senior Agents. Managed high-volume workloads and shifting priorities during peak periods, maintaining service accuracy and enhancing merchant trust and brand reputation.
Lead Writer, Creative Manager, and Organization Coordinator at Solanum Baltic Non-profit
June 1, 2024 - September 3, 2025
Grew international Instagram followers by 700+ within three months using organic content and platform-specific SEO, increasing brand visibility and engagement. Authored and edited 20+ posts, emails, and product descriptions optimized for diverse social channels, raising post engagement by 20%. Coordinated three major in-person events and several virtual campaigns, enhancing brand awareness and audience connection. Played key roles in brand decision-making, visual storytelling, volunteer applicant selection, and team member feedback and complaint management.
Server at Cakes & Bakes, Riga Airport
September 1, 2023 - September 3, 2025
Managed over 100 daily customer interactions in a high-pressure environment, maintaining fast service with 99% order accuracy. Ensured compliance with strict hygiene protocols and safety standards, contributing to positive internal audits scoring between 95-98%. Handled POS transactions efficiently, processing up to €3,000 daily in sales with minimal discrepancies. Promoted menu items and offers with tailored recommendations, increasing upsells and customer satisfaction.
Senior Sales Assistant at Waitrose & Partners, Oxford
August 31, 2018 - September 3, 2025
Managed multiple responsibilities in a fast-paced retail setting and was praised for adaptability and reliability during peak hours. Analyzed and maintained stock levels, reducing stock shortages by 10% and food waste by 15%. Addressed customer concerns swiftly and empathetically, resolving most complaints on the spot to ensure positive experiences and encourage repeat visits.
Senior Sales Assistant at Waitrose & Partners, Oxford
September 1, 2022 - September 3, 2025
Managed multiple responsibilities in a fast-paced retail setting and was praised for adaptability and reliability during peak hours. Analyzed and maintained stock levels, reducing stock shortages by 10% and food waste by 15%. Addressed customer concerns swiftly and empathetically, resolving most complaints on the spot to ensure positive experiences and encourage repeat visits.
Merchant Support Specialist at Printify
July 1, 2025 - July 1, 2025
Delivered tailored support across 5,000+ tickets and live chats, consistently achieving 97%+ QA scores and 90-99% CSAT through attentive, case-by-case issue resolution. Identified pain points in merchant feedback, raised 50+ JIRA issues, and collaborated with Product and Engineering to drive fixes. Mentored and onboarded new agents, contributing to Learning & Development and improving team performance. Balanced high-volume workloads while maintaining accuracy and empathy during peak demand.
Lead Writer, Content Strategist & Creative Director at Solanum Baltic
June 1, 2024 - June 1, 2024
Achieved 700+ international Instagram followers within 3 months using strategic organic content and platform-specific SEO techniques. Authored and edited 20+ posts, emails, and copy optimized for diverse social channels, increasing post engagement. Coordinated events and campaigns, managed volunteers, and assisted in onboarding and creating training content for team members. Played a key role in brand decision-making and visual storytelling, contributing to the collective creative direction and tone of voice, as well as interviewing volunteer applicants and handling feedback and complaints.
Senior Sales Assistant at Waitrose & Partners
January 1, 2023 - January 1, 2023
Handled high-volume customer interactions, payments, and stocking in a 500m2 store in a busy retail environment, praised for adaptability and reliability. Reduced stock shortages by 10% and food waste by 15% through proactive stock analysis and initiatives such as the Too Good To Go program. Delivered onboarding and informal training to new colleagues; identified for fast-track leadership and scheduled to become the youngest Team Leader.
Server at Cakes&Bakes
September 1, 2023 - September 1, 2023
Managed 100+ daily customer interactions in a high-pressure environment, maintaining fast service with 99% order accuracy. Ensured compliance with strict hygiene protocols and safety standards, contributing to positive internal audits of 95-98%. Processed up to €3,000 daily in POS transactions with minimal discrepancies. Promoted menu items and offers with tailored recommendations, leading to increased upsells and customer satisfaction.
Senior Sales Assistant at Waitrose & Partners
August 31, 2018 - August 31, 2018
Summer role focusing on high-volume customer interactions and store operations during peak season; contributed to team goals and customer experience.

Education

High school diploma in Humanitarian studies in Psychology at Riga 15th Secondary School
January 1, 2008 - January 1, 2020
Foreign languages at Pushkin Lyceum
January 1, 2014 - January 1, 2015
Education at Aylesbury Vale Academy
January 1, 2011 - January 1, 2014

Qualifications

Psychology research project: External Signs of Practical Conformity in Secondary School Students
January 11, 2030 - November 10, 2025

Industry Experience

Education, Non-Profit Organization, Retail, Media & Entertainment, Consumer Goods, Professional Services
    paper Solanum Baltic — Lead Writer, Content Strategist & Creative Director

    As part of Solanum Baltic, a growing creative community, I led content strategy, copywriting, and editorial direction across social platforms. I wrote and edited engaging Instagram posts (marked “Edit: @honeydoves_nest”), many of which became some of the most engaging posts on the page, boosting community interaction and visibility. In addition to content creation, I shaped the brand’s voice and storytelling approach, ensuring consistency across posts, campaigns, and event communications. I also collaborated with artists and community members to highlight their work, coordinated both online and in-person events, and helped expand the page’s international audience, reaching 700+ followers within the first three months.
    https://www.instagram.com/solanum.baltic?igsh=MTk3MDV4bDR6am5vMw==