I write because I think precision and warmth aren't opposites — and I've spent years trying to prove it. Whether I'm shaping a brand's voice from scratch, growing a community through organic content, or finding the right words to turn a frustrated customer into a loyal one, I bring the same curiosity and care to the work. Outside of professional writing, I've completed a 50,000-word novel draft in 30 days, write poetry, and create traditional and digital art. And if you ask me, the work you do for its own sake is what keeps the professional work honest.…

Sofia Fomina

I write because I think precision and warmth aren't opposites — and I've spent years trying to prove it. Whether I'm shaping a brand's voice from scratch, growing a community through organic content, or finding the right words to turn a frustrated customer into a loyal one, I bring the same curiosity and care to the work. Outside of professional writing, I've completed a 50,000-word novel draft in 30 days, write poetry, and create traditional and digital art. And if you ask me, the work you do for its own sake is what keeps the professional work honest.…

Available to hire

I write because I think precision and warmth aren’t opposites — and I’ve spent years trying to prove it. Whether I’m shaping a brand’s voice from scratch, growing a community through organic content, or finding the right words to turn a frustrated customer into a loyal one, I bring the same curiosity and care to the work.

Outside of professional writing, I’ve completed a 50,000-word novel draft in 30 days, write poetry, and create traditional and digital art. And if you ask me, the work you do for its own sake is what keeps the professional work honest.

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Skills

Experience Level

Copywriting
Expert
Email Marketing
Expert
SEO Copywriting
Expert
Canva
Intermediate
Illustration
Intermediate
Procreate
Intermediate
Tumblr
Intermediate
Instagram
Intermediate
Reddit
Intermediate
Claude
Beginner
Jira
Beginner
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Language

English
Fluent
Russian
Fluent
Dutch
Beginner
French
Beginner

Work Experience

Merchant Support Specialist at Printify
July 1, 2025 - September 3, 2025
Delivered tailored support across over 5,000 tickets and live chats, maintaining a 97.2% quality score and 90-99% CSAT through attentive case resolution. Identified recurring merchant pain points, flagged 50+ product and technical issues to relevant teams, and contributed to workflow improvements. Collaborated cross-functionally on complex cases while mentoring and onboarding three new agents, some promoted to Senior Agents. Managed high-volume workloads and shifting priorities during peak periods, maintaining service accuracy and enhancing merchant trust and brand reputation.
Lead Writer, Creative Manager, and Organization Coordinator at Solanum Baltic Non-profit
June 1, 2024 - September 3, 2025
Grew international Instagram followers by 700+ within three months using organic content and platform-specific SEO, increasing brand visibility and engagement. Authored and edited 20+ posts, emails, and product descriptions optimized for diverse social channels, raising post engagement by 20%. Coordinated three major in-person events and several virtual campaigns, enhancing brand awareness and audience connection. Played key roles in brand decision-making, visual storytelling, volunteer applicant selection, and team member feedback and complaint management.
Copywriter & Digital Marketing Consultant at Creative Oasis Market
April 1, 2024 - Present
Consulted with the founder, Social Media team, and Graphics team on copywriting strategy, producing Instagram posts, website copy, blog posts, and event terms and conditions. Proofread and edited marketing materials across all channels, ensuring consistent brand voice and messaging. Contributed to a 30% increase in artist applications and 50% growth in event attendees through compelling, visibility-driven copy.
Merchant Support Specialist at Printify, Remote
September 1, 2023 - July 1, 2025
Developed expertise in a global SaaS product, writing accurate and accessible support content for a diverse merchant base across American, European, and Asian markets. Identified recurring themes in customer feedback and translated them into clear internal documentation and product improvement proposals. Contributed to Learning & Development by creating onboarding resources and quick-reference guides used across the support team. Maintained consistent, brand-appropriate tone across 5,000+ written customer interactions, balancing empathy with clarity.
Content & Creative Strategist at Solanum Baltic, Remote
May 1, 2023 - June 1, 2024
Led content strategy and creative direction for a non-profit organisation, defining brand voice and visual identity from the ground up. Authored and edited 20+ social media posts, email campaigns, and marketing copy across multiple channels, increasing engagement by 30%. Grew the organisation's Instagram to 700+ international followers within 3 months using strategic organic content and platform-specific SEO. Coordinated events and campaigns, managed volunteers, and produced training and onboarding content for new team members. Played a key role in brand decision-making, visual storytelling, and editorial direction across all external communications.
Senior Sales Assistant at Waitrose & Partners, Oxford
October 1, 2021 - January 1, 2023
Represented the Waitrose brand in high-volume customer interactions, praised for communication skills, adaptability, and reliability. Identified for fast-track leadership and scheduled to become the youngest Team Leader before departure. Contributed to informal training and onboarding, helping new colleagues communicate the brand's values and standards consistently.

Education

High school diploma in Humanitarian studies in Psychology at Riga 15th Secondary School
January 1, 2008 - January 1, 2020
Foreign languages at Pushkin Lyceum
January 1, 2014 - January 1, 2015
Education at Aylesbury Vale Academy
January 1, 2011 - January 1, 2014
Humanitarian studies in Psychology at Riga 15th Secondary School
January 1, 2008 - January 1, 2020
Foreign Languages at Pushkin Lyceum
January 1, 2014 - January 1, 2015
General Studies at Aylesbury Vale Academy
January 1, 2011 - January 1, 2014

Qualifications

Psychology research project: External Signs of Practical Conformity in Secondary School Students
January 11, 2030 - November 10, 2025

Industry Experience

Education, Non-Profit Organization, Retail, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet
    paper Creative Oasis market --
    During our collaboration, I have consulted with the founder, social media team, and graphics team on writing persuasive and effective copy, blog posts, and marketing materials. Other than proofreading and editing most of the material, I have also written several of the Instagram posts, website elements, and the T&C’s of the event. The increased brand visibility and attention grabbing marketing grew the amount of artist applications and attendees by +30% and +50% respectively.…
    paper Solanum Baltic — Lead Writer, Content Strategist & Creative Director

    As part of Solanum Baltic, a growing creative community, I led content strategy, copywriting, and editorial direction across social platforms. I wrote and edited engaging Instagram posts (marked “Edit: @honeydoves_nest”), many of which became some of the most engaging posts on the page, boosting community interaction and visibility. In addition to content creation, I shaped the brand’s voice and storytelling approach, ensuring consistency across posts, campaigns, and event communications. I also collaborated with artists and community members to highlight their work, coordinated both online and in-person events, and helped expand the page’s international audience, reaching 700+ followers within the first three months.
    https://www.instagram.com/solanum.baltic?igsh=MTk3MDV4bDR6am5vMw==