I’m a versatile brand and marketing professional with 9+ years building premium brands across beauty, retail, real estate, home appliances, FMCG, and aviation. I’ve led end-to-end campaigns from strategic planning to creative execution, developed brand identities, and established integrated marketing frameworks across ATL, BTL, and TTL channels. I thrive on translating brand DNA into clear positioning, driving growth, and collaborating across functions to deliver measurable impact. I value collaborative, data-informed decision making and believe in turning insights into action. I’m adaptable, client-focused, and committed to delivering high-quality work with integrity and accountability while navigating fast-paced environments and diverse cultures to elevate brand presence.

Francesca Mauri

I’m a versatile brand and marketing professional with 9+ years building premium brands across beauty, retail, real estate, home appliances, FMCG, and aviation. I’ve led end-to-end campaigns from strategic planning to creative execution, developed brand identities, and established integrated marketing frameworks across ATL, BTL, and TTL channels. I thrive on translating brand DNA into clear positioning, driving growth, and collaborating across functions to deliver measurable impact. I value collaborative, data-informed decision making and believe in turning insights into action. I’m adaptable, client-focused, and committed to delivering high-quality work with integrity and accountability while navigating fast-paced environments and diverse cultures to elevate brand presence.

Available to hire

I’m a versatile brand and marketing professional with 9+ years building premium brands across beauty, retail, real estate, home appliances, FMCG, and aviation. I’ve led end-to-end campaigns from strategic planning to creative execution, developed brand identities, and established integrated marketing frameworks across ATL, BTL, and TTL channels. I thrive on translating brand DNA into clear positioning, driving growth, and collaborating across functions to deliver measurable impact.

I value collaborative, data-informed decision making and believe in turning insights into action. I’m adaptable, client-focused, and committed to delivering high-quality work with integrity and accountability while navigating fast-paced environments and diverse cultures to elevate brand presence.

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Language

Italian
Fluent
English
Fluent
French
Intermediate
German
Beginner

Work Experience

Brand Marketing Manager at ANAX Developments
September 1, 2023 - October 1, 2024
Led development and execution of integrated marketing campaigns from scratch; established structured methodology; launched the company’s first off-plan project campaign; built brand identity and guidelines; negotiated media and influencer partnerships; coordinated with PR teams to secure coverage and boost brand visibility; steered digital and traditional media across ATL/BTL/TTL to sustain demand and grow brand equity.
Senior Client Service Manager at Tuesday Communications
October 1, 2024 - October 1, 2025
Managed client services across multinational partners; led media planning, budget management, and strategic advisory; coordinated cross-functional teams to deliver creative production; negotiated with media partners; ensured alignment with brand strategy and business objectives; drove high client satisfaction and value.
Advertising Specialist Europe at Emirates Airlines
April 1, 2016 - June 1, 2019
Led Europe-wide advertising campaigns for Emirates; coordinated cross-market media planning, creative production, and performance analysis; partnered with agencies and internal teams to optimize reach, engagement, and ROI across multiple channels.
Account Manager at Geometry Global (WPP Advertising Group)
April 1, 2015 - April 1, 2016
Managed B2B/B2C campaigns for Milan-based clients; planned and executed multi-channel campaigns; supported product launches and live activations; maintained client relationships and delivered against KPIs.
Account Executive at McCann Erickson
April 1, 2015 - April 1, 2016
Supported planning and execution of B2B/B2C campaigns at central and market levels; collaborated with creative and production teams; ensured timely delivery and client satisfaction.

Education

International Post-Graduate Master’s Degree in Corporate Communications Brand Management, Marketing Strategies & Advertising Tactics, Media Planning & Cross Channel Campaigns, Qualitative & Quantitative Market Research at Università Cattolica del Sacro Cuore, Milano (Italy)
January 11, 2030 - January 13, 2026
Bachelor’s Degree in Linguistic Expertise for Enterprises (Business Administration & Management, Branding, Marketing, Communications) at Università Cattolica del Sacro Cuore, Milano (Italy)
January 11, 2030 - January 13, 2026

Qualifications

International Post-Graduate Master’s Degree in Corporate Communications Brand Management
January 11, 2030 - January 13, 2026
Bachelor’s Degree in Linguistic Expertise for Enterprises
January 11, 2030 - January 13, 2026

Industry Experience

Media & Entertainment, Retail, Real Estate & Construction, Travel & Hospitality, Consumer Goods