Hi, I’m Francisco Cruz, a music video producer and filmmaker with a strong background in cinematic storytelling, end-to-end production, and artist-led visual narratives. I translate creative visions into cohesive, emotionally engaging films by guiding pre-production, directing on-site shoots, and supervising post-production across music and cultural projects. I thrive in fast-paced environments, delivering high-quality visuals that align with artistic intent while managing timelines, budgets, and teams. I’ve led visuals for artist showcases and electronic music projects across London, Porto, and Amsterdam, collaborating closely with artists to translate ideas into compelling video content and digital assets. My approach blends strong creative judgment with practical production management, ensuring each project meets creative goals and production standards from concept to delivery.…

Francisco Cruz

Hi, I’m Francisco Cruz, a music video producer and filmmaker with a strong background in cinematic storytelling, end-to-end production, and artist-led visual narratives. I translate creative visions into cohesive, emotionally engaging films by guiding pre-production, directing on-site shoots, and supervising post-production across music and cultural projects. I thrive in fast-paced environments, delivering high-quality visuals that align with artistic intent while managing timelines, budgets, and teams. I’ve led visuals for artist showcases and electronic music projects across London, Porto, and Amsterdam, collaborating closely with artists to translate ideas into compelling video content and digital assets. My approach blends strong creative judgment with practical production management, ensuring each project meets creative goals and production standards from concept to delivery.…

Available to hire

Hi, I’m Francisco Cruz, a music video producer and filmmaker with a strong background in cinematic storytelling, end-to-end production, and artist-led visual narratives. I translate creative visions into cohesive, emotionally engaging films by guiding pre-production, directing on-site shoots, and supervising post-production across music and cultural projects. I thrive in fast-paced environments, delivering high-quality visuals that align with artistic intent while managing timelines, budgets, and teams.

I’ve led visuals for artist showcases and electronic music projects across London, Porto, and Amsterdam, collaborating closely with artists to translate ideas into compelling video content and digital assets. My approach blends strong creative judgment with practical production management, ensuring each project meets creative goals and production standards from concept to delivery.

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Language

Portuguese
Fluent
English
Fluent
French
Fluent
Spanish; Castilian
Advanced
Dutch
Advanced
German
Advanced

Work Experience

Venue Assistant at The Great Escape Festival
January 1, 2025 - January 1, 2025
Supported production and backstage operations across multiple festival venues. Supported live storytelling through artist liaison, backstage coordination, and real-time problem solving. Worked closely with creative, technical, and production teams in fast-paced, feedback-heavy environments. Assisted with documenting performances and maintaining cohesive artist and brand presentation.
Head of Production at Club Alegria
January 1, 2024 - Present
Lead event operations and finance for electronic shows across London. Designed visual storytelling assets and event narratives across social content, video edits, and promotional material. Collaborated on brand tone, moodboards, and aesthetic direction for underground cultural events. Captured and repurposed long-form footage into short-form cinematic content for digital platforms.
Independent Event & Session Coordinator – Freelance at Freelance
January 1, 2021 - Present
Produced several independent artist showcases in Porto & Amsterdam. Produced and directed visual content for independent artists, managing shoots from pre-production through final delivery. Scouted locations and coordinated crews across Portugal and the Netherlands for music and performance-based visuals. Supervised editing, colour grading, and final exports to meet creative, technical, and delivery standards.
Independent Event & Session Coordinator at Freelance
January 1, 2021 - Present
Produced independent artist showcases in Porto & Amsterdam. Produced and edited visual and written content for music, film, and creative projects. Coordinated multimedia assets, metadata, and CMS-ready content for digital distribution. Transformed raw recordings and concepts into structured narratives and polished deliverables.

Education

MA in Music Business at Institute of Contemporary Music Performance
January 1, 2024 - January 1, 2025
BA in Film/Cinema at Catholic University of Portugal
January 1, 2021 - January 1, 2024
MA Music Business at Institute of Contemporary Music Performance
January 1, 2024 - January 1, 2025
BA Film/Cinema at Catholic University of Portugal
January 1, 2021 - January 1, 2024
MA Music Business at Institute of Contemporary Music Performance
January 1, 2024 - January 1, 2025
BA Film/Cinema at Catholic University of Portugal
January 1, 2021 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Other, Education