I am a Senior Software Engineer with 10+ years of experience building scalable, high-performance web applications and marketing technology platforms. I specialize in PHP, WordPress, Symfony, CodeIgniter, and Drupal, with a strong focus on REST APIs and cloud-based architectures. I enjoy owning technical architecture, improving performance for high-traffic systems, and collaborating with cross-functional teams in Agile environments. I’ve led full-stack development across multiple agencies and remote teams, delivering maintainable, scalable solutions and marketing-facing features. I thrive on problem solving, clean architecture, and continuous learning to drive value for users and businesses.

Francisco Rolón García

I am a Senior Software Engineer with 10+ years of experience building scalable, high-performance web applications and marketing technology platforms. I specialize in PHP, WordPress, Symfony, CodeIgniter, and Drupal, with a strong focus on REST APIs and cloud-based architectures. I enjoy owning technical architecture, improving performance for high-traffic systems, and collaborating with cross-functional teams in Agile environments. I’ve led full-stack development across multiple agencies and remote teams, delivering maintainable, scalable solutions and marketing-facing features. I thrive on problem solving, clean architecture, and continuous learning to drive value for users and businesses.

Available to hire

I am a Senior Software Engineer with 10+ years of experience building scalable, high-performance web applications and marketing technology platforms. I specialize in PHP, WordPress, Symfony, CodeIgniter, and Drupal, with a strong focus on REST APIs and cloud-based architectures. I enjoy owning technical architecture, improving performance for high-traffic systems, and collaborating with cross-functional teams in Agile environments.

I’ve led full-stack development across multiple agencies and remote teams, delivering maintainable, scalable solutions and marketing-facing features. I thrive on problem solving, clean architecture, and continuous learning to drive value for users and businesses.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

PHP / WordPress Engineer at PGW Auto Glass
March 1, 2024 - March 1, 2025
Developed and integrated custom WordPress plugins from scratch, ensuring WP and PSR-12 compliance. Optimized API integrations and caching, improving response times by 30%. Implemented Datadog for real-time monitoring, increasing system visibility by 40%.
Senior WordPress / WooCommerce Developer at Optimización Online
September 1, 2023 - February 1, 2024
Built WooCommerce migration scripts and custom extensions to replace third-party plugins, reducing dependency by 60%. Improved Core Web Vitals with lazy loading, Redis caching, and optimized enqueue management. Developed custom Gutenberg blocks, ACF integrations, and SEO schema for content flexibility.
PHP Senior Developer / WordPress Integrator at Softtek
September 1, 2021 - March 1, 2023
Built custom WordPress themes and plugins integrated with Symfony and CodeIgniter backends. Improved CMS workflows using CPTs, taxonomies, and meta boxes, achieving ~25% performance gains. Automated WP-CLI deployment pipelines reducing manual errors.
Full Stack PHP Developer at RedGPS
February 1, 2020 - June 1, 2021
Managed 15+ web platforms serving 2,000+ users with PHP and MySQL backends. Migrated legacy desktop systems to web apps, cutting support tickets by 50%. Maintained and optimized 10M+ record MySQL databases for real-time GPS tracking.
PHP / WordPress Developer at Sharktank
January 1, 2019 - December 1, 2019
Developed multiple WordPress sites and PHP modules improving SEO visibility (+50% traffic). Maintained MariaDB/MySQL databases (1TB+) ensuring performance and scalability. Delivered 15+ scalable web solutions using modular architecture.
Senior Web Programmer / Founder at Pix2Byte Web and Design Lab
January 1, 2011 - Present
Founded Pix2Byte, a digital agency delivering custom web and eCommerce solutions. Led requirements analysis, UX/UI design, and full-cycle PHP/WordPress development. Implemented SEO and analytics strategies for client growth.
Full Stack Developer at Econsulta
July 1, 2025 - December 1, 2025
Implemented and modernized a news portal using Drupal 11 as a headless backend. Developed a decoupled frontend using CodeIgniter and Tailwind CSS. Designed REST APIs and content structures for scalable content delivery. Focused on performance, maintainability, and clean architecture.
Senior WordPress & Web Performance Engineer at PGW Auto Glass
March 1, 2024 - March 1, 2025
Developed high-performance WordPress solutions for enterprise B2B/B2C environments. Built custom plugins following WP and PSR-12 standards. Implemented Datadog analytics and improved observability by 40%. Optimized caching and APIs, improving site performance by ~30%.

Education

Computing science engineer at Benemerita Universidad Autonoma de Puebla
August 14, 2006 - May 31, 2011
Bachelor’s Degree in Computer Science (Web Engineering) at Benemérita Universidad Autónoma de Puebla
January 1, 2006 - January 1, 2011
Bachelor of Computer Science at Benemérita Universidad Autónoma de Puebla
January 1, 2006 - January 1, 2011

Qualifications

Scrum Fundamentals Certified (Scrum Study)
January 11, 2030 - December 9, 2025
Google Analytics 4 Advanced Implementation
January 1, 2024 - December 9, 2025
Technical SEO Foundations (LinkedIn Learning)
January 11, 2030 - December 9, 2025

Industry Experience

Professional Services, Software & Internet, Retail