Kerasilk – Global Digital Launch & Social Growth

• Scaled social audience from 0 to 17,000 followers within 12 months
• Delivered multiple viral pieces of content, driving disproportionate awareness for a newly launched brand
• Established a clear, premium digital presence in a highly saturated haircare market
• Achieved strong organic performance with content consistently outperforming benchmarks

Kerasilk launched as a premium haircare brand with no existing social presence. I led the end-to-end digital launch, acting as Senior Lead and Core Strategist across strategy, creative direction and execution.

Approach
• Defined the overarching digital strategy across social, email and website
• Built and launched all social channels from the ground up
• Led creative direction, content production and campaign rollouts
• Managed budgets, stakeholders and global teams to ensure cohesive brand positioning
• Positioned social as a core brand channel - balancing reach, performance and premium storytelling

The result was a fully established, culturally relevant social presence built from zero, capable of competing in a crowded global category.