Hello! I'm Paz Reyes Osorio, a Senior Graphic & Brand Designer based in Berlin with over 7 years of experience crafting visual identities for tech and purpose-driven brands across Europe and Latin America. I build cohesive, high-impact design systems and 360° campaigns that translate complex strategies into clear, compelling visuals. I specialize in leading creative direction for global SaaS products (Music Maker, ACID) and scaling design systems within Agile environments, collaborating cross-functionally with product, marketing, and customer success teams to deliver results.…

Paz Reyes Osorio

Hello! I'm Paz Reyes Osorio, a Senior Graphic & Brand Designer based in Berlin with over 7 years of experience crafting visual identities for tech and purpose-driven brands across Europe and Latin America. I build cohesive, high-impact design systems and 360° campaigns that translate complex strategies into clear, compelling visuals. I specialize in leading creative direction for global SaaS products (Music Maker, ACID) and scaling design systems within Agile environments, collaborating cross-functionally with product, marketing, and customer success teams to deliver results.…

Available to hire

Hello! I’m Paz Reyes Osorio, a Senior Graphic & Brand Designer based in Berlin with over 7 years of experience crafting visual identities for tech and purpose-driven brands across Europe and Latin America. I build cohesive, high-impact design systems and 360° campaigns that translate complex strategies into clear, compelling visuals. I specialize in leading creative direction for global SaaS products (Music Maker, ACID) and scaling design systems within Agile environments, collaborating cross-functionally with product, marketing, and customer success teams to deliver results.

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Language

Spanish; Castilian
Fluent
English
Fluent
German
Beginner

Work Experience

Senior Graphic Designer at MAGIX Software GmbH Group
September 1, 2024 - June 1, 2025
Led 360° visual communication and creative direction for DI Y Audio products (Music Maker, ACID), ensuring brand consistency across global markets. Developed and scaled comprehensive visual identities for major product launches, resulting in high-performing annual campaigns. Optimized design workflows within Agile (Jira) frameworks, collaborating cross-functionally with Product, Web, and CRM teams to hit tight deadlines. Mentored junior designers and maintained the internal design system to streamline asset production for digital marketing.
Graphic Designer / Content Manager at icreate
January 1, 2020 - March 1, 2023
Partnered with international clients to deliver end-to-end branding solutions, from conceptual discovery to final multi-channel execution. Managed full project lifecycles, including budgeting, stakeholder communication, and delivery of scalable visual systems.
Graphic Designer at Universidad Mayor
May 1, 2016 - May 1, 2020
Designed high-converting digital assets for newsletters, landing pages, and social media, directly supporting product marketing KPIs. Translated strategic marketing goals into user-centered visuals, improving the overall UX and brand perception across digital touchpoints.
Graphic Designer at MAGIX Software GmbH Group
November 1, 2021 - September 1, 2024
Created digital design assets for high-profile clients, aligned with established brand identities. Executed marketing campaigns connecting brand messaging with audience needs. Managed content creation processes to ensure visual and tonal consistency.

Education

Bachelor of Mass Communication at Universidad Diego Portales, Santiago, Chile
February 1, 2010 - November 1, 2013
Bachelor of Advertising (Executive Degree) at Universidad Diego Portales, Santiago, Chile
February 1, 2012 - November 1, 2015
Minor in Graphic Design, Marketing & Communication at Universidad Diego Portales, Santiago, Chile
February 1, 2013 - November 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services
    uniE621 Apapacho - Brand Collateral & Production
    Apapacho is a bedding brand inspired by a word with no direct translation — a loving embrace that offers comfort and emotional care. The brand brings this feeling into everyday rest, transforming bedding into an experience of calm, warmth, and protection. The objective was to translate emotional comfort into a visual system — soft yet structured, calm yet expressive. The identity needed to feel intimate and human while remaining clear, contemporary, and functional across digital and physical touchpoints.…
    uniE621 Magix Software - Brand Identity & Graphics
    Visual identity and digital campaigns for global DIY audio products. As a Senior Graphic Designer, I led visual communication for Music Maker and ACID, creating scalable systems and cohesive campaigns across digital touchpoints. Create bold, flexible visual identities for global product launches while maintaining consistency across multiple SaaS platforms and fast Agile workflows.…
    uniE621 allGreenup - Digital Branding & Product Strategy
    AllGreenUp is a sustainability-focused mobile app that rewards users for eco-friendly actions. The project involved a full brand refresh, transforming an outdated visual identity into a vibrant, scalable, and tech-driven system designed for daily digital interaction. The goal was to create a visual system that felt professional yet approachable — shifting away from traditional “green” aesthetics and positioning AllGreenUp as a reliable, human-centered tech product that encourages long-term user engagement.…
    uniE621 König - Graphic Design & Visual Systems
    König is a curated furniture store inspired by Nordic design culture. The brand brings together contemporary designers and timeless pieces, focusing on simple lines, functional beauty, and honest materials. Curated in Potsdam, König celebrates form, texture, and everyday living. The goal was to position König as a modern design brand: minimal, confident, and deeply connected to European furniture culture. The identity draws inspiration from architecture and product design — structured yet human, with a subtle sense of play. The “K” in the logo subtly references the form of a chair, a quiet nod to the brand’s core.…
    uniE621 Toni Lautaro - Visual Storytelling & Branding
    A contemporary restaurant in Santiago, Chile, inspired by Neapolitan food and everyday Chilean culture. The project focused on creating a bold and expressive brand system that reflects the restaurant’s playful personality, informal tone, and human approach to food. The challenge was to build a distinctive identity in a saturated food scene, avoiding generic Italian or pizza-related clichés. The goal was to translate the owner’s character, humor, and spontaneity into a visual language that feels authentic, memorable, and approachable.…
    uniE621 The Mug Coffee - Brand Identity & Logo Design
    The Mug is a specialty coffee brand centered on quality, craft, and everyday rituals. The project focused on building a warm, modern visual identity that elevates the coffee experience while feeling approachable and human across physical and digital touchpoints. The Challenge Was to create a distinctive brand language in a crowded specialty coffee market, balancing simplicity, elegance, and expertise. The visual system needed to feel artisanal yet contemporary, and flexible enough to scale across in-store and digital applications.…