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I’m Freddy Kanter, a senior digital marketer with hands-on experience and a strategic focus on ecommerce, performance, data, and AI. I build marketing engines that unlock meaningful business growth across paid, organic, CRM, and analytics, always guided by data-driven decision making. An entrepreneur at heart, I’ve led and advised on innovative digital ventures, from DTC subscriptions to spin-outs and growth campaigns for global brands. I’m passionate about turning ideas into measurable outcomes and helping teams scale with clarity and speed.…I’m Freddy Kanter, a senior digital marketer with hands-on experience and a strategic focus on ecommerce, performance, data, and AI. I build marketing engines that unlock meaningful business growth across paid, organic, CRM, and analytics, always guided by data-driven decision making. An entrepreneur at heart, I’ve led and advised on innovative digital ventures, from DTC subscriptions to spin-outs and growth campaigns for global brands. I’m passionate about turning ideas into measurable outcomes and helping teams scale with clarity and speed.

Freddy Kanter

Digital Marketer, SEO Expert, PPC Manager, +7

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I’m Freddy Kanter, a senior digital marketer with hands-on experience and a strategic focus on ecommerce, performance, data, and AI. I build marketing engines that unlock meaningful business growth across paid, organic, CRM, and analytics, always guided by data-driven decision making. An entrepreneur at heart, I’ve led and advised on innovative digital ventures, from DTC subscriptions to spin-outs and growth campaigns for global brands. I’m passionate about turning ideas into measurable outcomes and helping teams scale with clarity and speed.…I’m Freddy Kanter, a senior digital marketer with hands-on experience and a strategic focus on ecommerce, performance, data, and AI. I build marketing engines that unlock meaningful business growth across paid, organic, CRM, and analytics, always guided by data-driven decision making. An entrepreneur at heart, I’ve led and advised on innovative digital ventures, from DTC subscriptions to spin-outs and growth campaigns for global brands. I’m passionate about turning ideas into measurable outcomes and helping teams scale with clarity and speed.

Available to hire

I’m Freddy Kanter, a senior digital marketer with hands-on experience and a strategic focus on ecommerce, performance, data, and AI. I build marketing engines that unlock meaningful business growth across paid, organic, CRM, and analytics, always guided by data-driven decision making.

An entrepreneur at heart, I’ve led and advised on innovative digital ventures, from DTC subscriptions to spin-outs and growth campaigns for global brands. I’m passionate about turning ideas into measurable outcomes and helping teams scale with clarity and speed.

Skills

Experience Level

Expert

Expert

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Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Consultant at Performance Marketing Limited

December 1, 2023 - Present

Operating independently via my Ltd company, providing strategic consulting and hands-on support across digital and performance marketing projects. Focused on helping businesses grow through acquisition, analytics, and conversion optimisation.

Digital & Performance Marketing Lead (Contract) – Altogether Dental at Altogether Dental

June 30, 2025 - September 11, 2025

Owned full-funnel performance across paid search, paid social, SEO, CRM, and site optimisation, delivering a 46% reduction in CPA while scaling media investment. Grew organic visibility from near-zero to 1,400+ ranking keywords, resulting in a 200% increase in organic traffic and 5x growth in SEO-led conversions. Led analytics setup and ongoing optimisation to maximise ROI and drive conversion improvements.

Growth Marketing Lead – ChapStick, GSK (DTC eCommerce) at ChapStick (GSK)

July 31, 2023 - September 11, 2025

Pioneered GSK's first-ever DTC ecommerce store and flagship digital platform. Led end-to-end development and management of chapstick.com, exceeding first-year revenue targets by 125%. Drove CRO from 0.9% to 2.5% in 6 months, built CRM and audience automation using Segment.io, and led paid social and SEM campaigns. Established senior KPI framework.

Marketing Manager at Keith Prowse (Hospitality)

January 31, 2021 - September 11, 2025

Spearheaded digital transformation initiatives for Wimbledon and major sporting events. Increased revenue from £500k (2017) to £2.2m (2019); drove triple-digit organic traffic growth and 240% organic revenue growth; delivered ROI across PPC, social, programmatic, and affiliate channels; championed adoption of new technologies to build an agile digital marketing team.

Senior Marketing Executive at Foehn

April 1, 2017 - September 11, 2025

Led marketing initiatives across digital channels and contributed to growth and capability development within a small B2B team.

Marketing Executive & Digital Solutions Manager at Imago Techmedia

June 1, 2013 - September 11, 2025

Marketing leadership for B2B audience, focusing on digital solutions and engagement strategies.

Consultant at Performance Marketing Limited

December 1, 2023 - Present

Operating independently via my Ltd company, providing strategic consulting and hands-on support across digital and performance marketing projects. Focused on helping businesses grow through a mix of acquisition, analytics, and conversion optimisation.

Digital & Performance Marketing Lead at Altogether Dental

June 1, 2025 - September 11, 2025

Owned full-funnel performance across paid search, paid social, SEO, CRM, and site optimization, delivering a 46% reduction in CPA while scaling media investment. Grew organic visibility from near-zero to 1,400+ ranking keywords, driving a 200% increase in organic traffic and 5x growth in SEO-led conversions. Led analytics setup and ongoing optimization to maximise ROI.

Growth Marketing Lead at ChapStick, GSK (DTC eCommerce)

July 1, 2023 - September 11, 2025

Pioneered GSK's first ever DTC ecommerce store and flagship digital platform for ChapStick. Led end-to-end development and management of chapstick.com, exceeding first-year revenue targets by 125%. Drove CRO from 0.9% to 2.5% in 6 months; built CRM/audience automation using Segment.io; led paid social and SEM.

Senior Marketing Executive at Keith Prowse

January 1, 2021 - September 11, 2025

Spearheaded digital transformation initiatives for Wimbledon and other major sporting events, increasing revenue from £500k in 2017 to £2.2 million in 2019; drove triple-digit organic traffic growth and 240% organic revenue growth; led ROI across paid channels.

Senior Marketing Executive at Foehn

April 1, 2017 - September 11, 2025

Marketing Executive & Digital Solutions Manager, driving B2B marketing initiatives.

Marketing Executive & Digital Solutions Manager at Imago Techmedia

June 1, 2013 - September 11, 2025

Marketing Executive & Digital Solutions Manager; led B2B marketing and digital solutions.

Growth Marketing Lead at ChapStick, GSK (DTC eCommerce)

July 1, 2023 - September 11, 2025

Pioneered GSK's first ever DTC ecommerce store and flagship digital platform for ChapStick. Led end-to-end development and management of chapstick.com; exceeded first-year revenue targets by 125%. Spearheaded conversion rate optimisation, taking CR from 0.9% to 2.5% in 6 months, via tailored user journeys and ongoing A/B testing. Built and managed CRM and audience automation using Segment.io; led performance marketing across paid social and SEM; leveraged data insights to establish senior management KPIs.

Senior Marketing Executive at Keith Prowse (B2B/B2C)

January 1, 2021 - September 11, 2025

Led digital transformation for Wimbledon and other major sporting events; grew revenue from £500k in 2017 to £2.2 million in 2019; achieved triple-digit increases in organic traffic and 240% organic revenue growth; drove ROI across paid marketing channels; championed agile digital marketing.

Marketing Executive & Digital Solutions Manager at Imago Techmedia

June 1, 2013 - September 11, 2025

Led marketing and digital solutions initiatives for B2B tech audiences; drove growth and digital transformation efforts.

Senior Marketing Executive at Foehn

April 1, 2017 - September 11, 2025

Marketing leadership in a small B2B environment; contributed to growth initiatives.

Growth Marketing Lead at Altogether Dental

November 1, 2023 - September 11, 2025

Pioneered the spin-out launch of Altogether Dental; oversaw growth strategy; managed marketing budget (£1m+). Drove analytics foundations and data-driven decision-making; continued on as contract role to accelerate DTC growth.

Digital & Performance Marketing Lead (Contract) at Altogether Dental

June 1, 2025 - September 11, 2025

Owned full-funnel performance across paid search, paid social, SEO, CRM, and site optimisation; delivered 46% reduction in CPA; grew organic traffic 200% and 5x SEO-led conversions; led analytics setup and ongoing optimization.

Consultant at Performance Marketing Limited

December 1, 2023 - Present

Independent strategic consultant for digital and performance marketing across multiple clients; focus on acquisition, analytics and conversion optimisation.

Full-Stack Growth Partner at SST UK

December 1, 2023 - Present

Acting as a full-stack growth partner to scale a UK haircare brand; led Shopify eCommerce, Klaviyo, paid media, SEO, CRO, analytics, and marketing strategy.

Digital & Performance Marketing Lead at Altogether Dental

June 1, 2025 - September 11, 2025

Led full-funnel digital and performance marketing for a DTC subscription brand, owning paid search, paid social, SEO, CRM, and site optimization. Delivered a 46% reduction in CPA, grew organic visibility, and achieved a 5x lift in SEO-driven conversions; managed analytics setup and data-driven UX improvements.

Digital Marketing Lead at Haleon (Altogether Dental spin-out)

November 1, 2023 - September 11, 2025

Spearheaded startup innovation and growth initiatives; launched Altogether Dental as a disruptive DTC brand within Haleon, managed digital marketing budget (£1m+), and established analytics foundations and data-driven decision making.

Growth Marketing Lead (DTC eCommerce) at ChapStick, GSK

July 1, 2023 - September 11, 2025

Pioneered ChapStick’s DTC ecommerce presence; led end-to-end store development, CRO, CRM and audience automation; delivered first-year revenue growth of 125%.

Digital Marketing Manager at Keith Prowse

January 1, 2021 - September 11, 2025

Led digital transformation for Wimbledon and other major sporting events; drove ecommerce revenue growth from £500k to £2.2m and achieved triple-digit organic traffic growth.

Senior Marketing Executive at Foehn

April 1, 2017 - September 11, 2025

Marketing Executive & Digital Solutions Manager; led B2B marketing initiatives and digital solutions across the business.

Marketing Executive & Digital Solutions Manager at Imago Techmedia

June 1, 2013 - September 11, 2025

Marketing leadership for B2B digital products and services, driving demand generation and digital marketing initiatives.

Consultant at Performance Marketing Limited

December 1, 2023 - Present

Independent consultant providing strategic and hands-on digital and performance marketing support across acquisition, analytics, and conversion optimization.