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With over 15 years’ experience in social media management and marketing, I specialise in crafting strategic content and campaigns that amplify brand visibility and engagement. My work across luxury lifestyle, travel and retail clients such as Pour Moi, Oetker Hotels and Dorchester Collection has enabled brands to connect meaningfully with their audiences. By leveraging analytics and visual storytelling, I’ve contributed to an average 15% increase in audience interaction during transitional project phases.…With over 15 years’ experience in social media management and marketing, I specialise in crafting strategic content and campaigns that amplify brand visibility and engagement. My work across luxury lifestyle, travel and retail clients such as Pour Moi, Oetker Hotels and Dorchester Collection has enabled brands to connect meaningfully with their audiences. By leveraging analytics and visual storytelling, I’ve contributed to an average 15% increase in audience interaction during transitional project phases.

Hanna Nicholson

Content Creator, Content Strategist, UGC Creator, +7

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With over 15 years’ experience in social media management and marketing, I specialise in crafting strategic content and campaigns that amplify brand visibility and engagement. My work across luxury lifestyle, travel and retail clients such as Pour Moi, Oetker Hotels and Dorchester Collection has enabled brands to connect meaningfully with their audiences. By leveraging analytics and visual storytelling, I’ve contributed to an average 15% increase in audience interaction during transitional project phases.…With over 15 years’ experience in social media management and marketing, I specialise in crafting strategic content and campaigns that amplify brand visibility and engagement. My work across luxury lifestyle, travel and retail clients such as Pour Moi, Oetker Hotels and Dorchester Collection has enabled brands to connect meaningfully with their audiences. By leveraging analytics and visual storytelling, I’ve contributed to an average 15% increase in audience interaction during transitional project phases.

Available to hire

With over 15 years’ experience in social media management and marketing, I specialise in crafting strategic content and campaigns that amplify brand visibility and engagement. My work across luxury lifestyle, travel and retail clients such as Pour Moi, Oetker Hotels and Dorchester Collection has enabled brands to connect meaningfully with their audiences.

By leveraging analytics and visual storytelling, I’ve contributed to an average 15% increase in audience interaction during transitional project phases.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

French

Advanced

Portuguese

Advanced

Work Experience

Freelance Social Media & Content Manager at Pour Moi

February 1, 2025 - September 22, 2025

Collaborated with the Social team to navigate a transitional phase, ensuring seamless on-brand content delivery. Developed strategic content plans that enhanced engagement and brand visibility across platforms. Assisted in creative shoots and video editing for Paid Ads, contributing to visually compelling campaigns. Leveraged analytics to optimise content performance, resulting in a 20% increase in engagement.

Freelance Social Media Manager at Perowne International

October 1, 2024 - September 22, 2025

Supported the Perowne International Social team in crafting strategic content for luxury travel clients including Oetker Hotels and Dorchester Collection, enhancing brand visibility and elevating their social media presence. Assisted the Social team of We Are Navigator, a new luxury digital marketing agency set up by Perowne International, working on social-first content for luxury travel clients such as Jumby Bay, The Safari Collection, Dorchester Collection, The Lowell and ZC Global.

Freelance Social Media Manager at Sauce Communications

August 1, 2024 - September 22, 2025

Collaborated with the Social Media team to enhance brand visibility for clients in the luxury travel, hospitality and wellness sectors. Developed and executed engaging content strategies for clients including Millennium Hotels and Resorts, The Prince Akatoki London, and Studio Fix London. Analysed social media metrics to optimize campaigns.

Marketing Director at Go Bespoke Ltd

April 1, 2022 - September 22, 2025

Collaborated with an external agency to successfully relaunch the Go Bespoke website, enhancing design and functionality. Managed comprehensive email marketing campaigns, ensuring brand consistency across all collateral. Curated and planned engaging content for social media platforms, driving increased follower engagement and lead conversion. Produced high-quality blog content and artwork using Adobe Creative Suite, contributing to a distinctive brand identity.

Freelance Social Media Manager at GP Associates

August 1, 2021 - September 22, 2025

Covered maternity leave and managed the social media content strategy for GP Associates while at Go Bespoke.

Founder at The Collective Boutique

February 1, 2019 - September 22, 2025

Founded The Collective Boutique in 2013, curating a unique selection of independent jewellery designers. Managed all business operations, including sales, content curation, stock selection, accounting, and marketing. Organised multi-brand pop-up shops across London and Brighton, securing media features in ES Magazine and Time Out to elevate brand recognition.

Sales & Marketing Manager at Union Jewellery

April 1, 2013 - September 22, 2025

Developed and executed online sales strategies for a luxury jewellery store, increasing engagement. Managed social media platforms, coordinated PR campaigns that boosted foot traffic, and collaborated with designers on exclusive collections.